Flyline Search Marketing
Atlanta's and Albuquerque's Premier Internet Marketing Agency. Search Engine Marketing, Search Engine Optimization, Web Site Design, Social Media Marketing, Press Releases, Blogging Services and much more.
1-866-258-5511
comScore Releases Results of Study on Apple iPad and E-Reader Consumer Attitudes, Behaviors and Purchase Intent
iPad Matches Amazon Kindle in Awareness and Purchase Intent
Consumers Indicate Willingness to Pay for Digital Content for iPads and e-Readers, With Highest Receptivity among Younger Adults
Reston, VA, March 22, 2010 - comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the results of a survey of 2,176 Internet users regarding their awareness, attitudes and opinions of the Apple iPad and other e-readers/tablet devices. Results were analyzed across age and gender profiles, as well as the “iOwners” consumer segment, defined as those owning either an iPhone or iPod Touch. The complete results of the study are available for purchase (details included at bottom).
“The tablet and e-reader market is developing at a breakneck pace right now, and Apple’s entry into the market is sure to accelerate mainstream consumer adoption,” said Serge Matta, comScore executive vice president. “These devices have the potential to be incredibly disruptive to the way consumers currently access digital content. While only time will tell exactly how consumer behavior will change, our research suggests that not only will a variety of markets be impacted by the introduction of these devices but also that there are substantial opportunities for those in the digital content ecosystem.”
E-Reader Awareness and Purchase Intent
Consumers were asked several questions regarding their awareness of various e-readers and tablet devices and their past purchase behavior or intent to purchase these devices. The results showed very high awareness of the iPad out of the gate, with an aided awareness of 65 percent, the same as that of the Amazon Kindle e-reader. Overall, consumers have demonstrated a high level of interest in these types of devices with between 58 percent and 69 percent of consumers having conducted online research of the top five devices. Amazon Kindle rated highest in terms of current device ownership at 6 percent of all Internet users, followed by Sony Reader at 4 percent. The iPad rated highest in terms of consumers seriously considering purchase over the next three months at 15 percent of Internet users, with the Kindle at 14 percent.
Social Media Sites
Follow Mark Lein on Twitter, Friend Mark Lein on Facebook, Subscribe to Flyline Search Marketing Youtube Channel, Connect with Mark Lein on Linkedin, Follow Flyline Search Marketing on Twitter, Follow Pam Russom on Twitter, Follow Dwight Houser on Twitter, Albuquerque Internet Marketing Blog, Atlanta Search Marketing Blog, Flyline Search Marketing Main Web Site
No comments:
Post a Comment