Flyline Delivers Three Different Web Packages to Suit Your Needs

New and veteran business owners, are you in the market for a Web hosting service? Maybe you are new to the whole thing and just want someone to handle it all for you, or you are just looking to change service providers? At Flyline Search Marketing, we can confidently say, ‘Challenge accepted.’
We can and will handle your Web hosting needs and then some. Not only do we offer three carefully designed, tried and tested Web service packages that actually work, but we also provide upgrades that are customized to fit your needs as a business or franchise owner.

Three Web Hosting Packages
Our Basic Web hosting package, featuring a Linux server from which the site runs, provides a simple, yet highly effective, Web hosting management. You receiving access to 5 webmail accounts for personal emails for employees, one sub domain and one parked domain, a single FTP account and one SQL database.

This is a very basic and minimal hosting package that only contains the minimum functionality for very small businesses with simple web sites. It is offered at the very low rate of $15 per month. However, there is endless upgrade potential, which allows you to scale up as your business grows and your needs change.

Our Standard Web hosting package starts at $29 per month with similar upgradeability and a number of extended and new features above and beyond our basic hosting package. It features access to 10 web mail accounts, 5 sub domains, 3 parked domains, a single FTP account, 1 SQL database and an IP visitor log, which allows you to block IP addresses.

For example do you have forum? Is someone trolling the threads and leaving meaningless and often offensive posts? Block their IP address and protect your brand’s reputation. This particular package also offers an Advanced DNS Zone Editor and AWstats and Webalizer stats.

The third and final package is our Premium web hosting package with features from the previous two packages and then some. It includes up to 20 webmail accounts and assistance for C panel setup, and a regular file backup for your website and everything in it. Our Premium hosting package also offers 10 sub domains and 5 parked domains with up to 5 FTP accounts and 2 SQL databases. Also included is the MySQL database setup wizard.


Your Web Hosting Partner
While there are many other companies that may similar web services, we are confident when we say that we are the premier Web hosting company for businesses in Atlanta, Albuquerque, Santa Fe and more. Feel free to contact us with any questions or to get started today.

You may also want to check out our extensive Internet Marketing packages to help you more effectively target your customers and increase traffic to the web site we are hosting for you!

Avoiding Common Social Media Mistakes

While there are so many ways to succeed when using social media and Internet marketing, there are unfortunately just as many ways to make a mistake as so many big box companies have proven. To avoid these common social media mistakes, it is important to know what they are and then how to solve them in case you find yourself in the midst of one.
Public Company Crisis
Companies often find themselves with a crisis situation that involves their behavior whether online or otherwise. These get instantly picked up in the media – the kind of coverage you dread. However, if you have a social media crisis communication plan, you can leverage the power of social media to start containing the bad news and offer your own proactive messages that will start to take the air out of the bad publicity balloon. It will also illustrate that you understand how social media works.

Poor Online Presence
Those companies that have not signed on to the social media world are few and far between but actually quite common as they still believe they do not necessarily need to reach their customers this way. Big mistake! Fix this by getting in tune with the various channels, understanding why they work, and start using them in a clear and consistent manner.
Performance Failure
When a company starts to make mistakes with the quality of their products and the level of their customer service, there is nowhere to hide anymore because you will read about it in social media circles – from someone’s status update that spouts their bad experience to a horrible review on a site like Yelp. Bad performance travels fast now that consumers have the power. The best thing you can do is pay attention, address it by responding to the social media complaints, and then fix the product and service problems. After you have sorted out the problems and reached out to the unhappy customers, make sure your efforts are covered in the same social media circles.

Unresponsiveness
One of the biggest mistakes is to bury your head in the sand rather than responding to customers. When customers reach out and all they receive is silence, they go elsewhere. Make sure your company understands the importance of having a social media spokesperson that tracks dialogue, questions, and ideas from customers and then provides a quick response.

Embarrassing Social Behavior
While you may try to ensure your employees and staff understands the ramifications of representing themselves on social media and social networking sites, there are times when they still do things that are embarrassing and create a negative impact on the company. Or, it can be that what someone thinks is a funny, clever social media campaign actually offends its audience. Whatever the embarrassing social behavior, address it immediately, develop and execute a public policy, and learn from this mistake. Also, be sure to maintain some ownership and control over how the company is represented in the social media world before handing the reins over to someone else.

Deceitful Content
Customers are not dumb and, in the social media world, they can quickly figure out if someone is lying to them or being deceitful. There have been many examples of supposed customer-created content and videos that were all really slick, corporate-conceptualized marketing fodder. The best advice here is to remain authentic and honest in all marketing content, including product and service attributes. Carefully think through all campaigns and messages before releasing them into the judgmental world of social media.

Your Mistakes?
Do these sound familiar? Have you done something else that you regret? Tell us about it! We want to help you figure out the best solutions to your social media faux pas by providing expert advice and results-driven social media marketing strategies.

Creating a SEO-Social Business Strategy

For anyone thinking that SEO is no longer important and all Internet Marketing strategies should solely focus on social media, they are wrong! If anything SEO is just as important and critical to the success of marketing online.

After all, to engage with customers and potential clients in a social environment, you must first make it easy for them to find you amongst an ever crowded space.

 

A recent article on Search Engine Land, entitled, “5 Critical B2B SEO Initiatives, In Addition to Developing a Google+ Page for Business,” noted some very important tactics that every business must consider and manage as part of their Internet Marketing efforts. The emphasis is on providing equal effort to both short-term and long-term B2B initiatives.

1. Benchmark Not-Provided Keyword Referral Metrics: In terms of the impact of Google+ Pages for B2B marketers is that there will be a growing amount of blocked keyword data as encrypted searches become more commonly used. This will impact Web traffic reports and further complicate retargeting and marketing automation analysis. This is important for B2B marketers to track and plan for.
2. Nurture Third-Party Referral Sources: These are excellent sources to tap into traffic and leads as well as can help enhance your SEO strategy. Look for these referral sources through those who provide you with inbound leads as well as search them out from social networks and publishers that deal strictly in quality traffic.
3. Create Quality Content Marketing Assets: Find ways to create content that can be shared through social sharing buttons, downloadable information, and shorter and memorable Web addresses.
4. Develop More Permanent Communication Strategies with Site Visitors: This means going beyond the information that you can gather on Google+ about your audience; you need to still get contact information and key data from them when they are on your website. Also, conversion metrics are important to implement to identify lead opportunities and help customize your communication strategies by understanding your audience’s different communication preferences.
5. Leverage Growing Interest in theMobile Channel: Along with these communication preferences is the growing interest in mobile querying and communication, so it is important to develop messaging like surveys, social media dialogue, and newsletters that work within the mobile platform. Feedback from your customers that use these mobile messages can help determine how to improve your mobile channel tactics over time.

Get Googlin’
The article notes that, although it can seem time-intensive to have multiple social media platforms to update and manage, it is a way to reach a larger audience and drive interest in your capabilities. And, certainly an Internet Marketing partner like Flyline Search Marketing can provide the resources to help maintain these platforms for you.

In addition, we can deliver important analytics and metrics that assist you in better understanding how and where you are getting the most impact and where enhancements might be made. Contact us now so we can help you get the most from your initiatives.

 

 

 

Facebook Fan Pages - Florists

Facebook Business Pages For Floral Design Firms

Flyline Search Marketing is a full service Internet Marketing Agency and Google Adwords Certified Partner. We offer a wide variety of services, including Facebook business or fan page designs. Fan pages are a mission critical element for firms trying to build brand awareness and we find that a properly constructed fan page micro-site can help to grow revenues and drive up customer engagement with your firm.

We have been working with Carithers Flowers since January of 2009 and provide them with a comprehensive suite of Internet Marketing services. The Facebook fan page micro-site we created for Carithers can be viewed at: 
(http://www.Facebook.com/CarithersWeddingFlowers)

This site has helped grow brand recognition and overall revenues for them. The fan pages encourage customer engagement and provide lots of shopping opportunities and discount opportunities for site visitors to enjoy. We have linked fan page micro-site elements directly to the Carithers Flowers main website, which allows site visitors to easily navigate back and forth in viewing products and making purchases. We see fan pages as a mission critical component in our overall strategy in supporting the Carithers brand.  

 

Facebook Fan Pages

Flyline Search Marketing creates Facebook fan pages. Facebook is a very important element of Social Media Marketing. Fact is, Facebook is now the number two most visited website in the world, second only to Google. Usage on Facebook is growing rapidly. The fan page sites we create are very inviting and provide our clients with a more professional look and feel for their Facebook sites. They work very much like a traditional websites and include lots of great product photos and links that allow Facebook visitors to easily shop and purchase from our clients. Take a look at the Carithers fan site and you will quickly see what we are talking about.  

Follow the links below to the Carithers Flowers Facebook micro-site pages

 

1) Welcome Page

2) Weddings and Events

3) Holiday Flowers and Gifts

4) Best Sellers

5) Birthday Flowers and Gifts

6) Baby Flowers and Gifts

7) Sympathy Flowers and Tributes

8) Carithers YouTube Channel

 

Examples of other fan pages and micro-sites we have created
 

1) Melloy Dodge

 

2) Komala Massage

 

3) Access Management Group

The Floral Shop Package Includes

1. Welcome Page
2. Weddings
3. Holiday Gifts
4. Best Sellers
5. Birthday Gifts
6. New Baby Gifts
7. Sympathy Tributes 
8. YouTube Channel Widget

Welcome Page Can Include 
Header-Image Banner (Jpeg Image From Client) 
Navigation Tab Page Links To Clients Website 
Video (Selected From Clients YouTube Channel) 
Register for Free 25 Reward Points  (Jpeg Image From Client, Linked To Client's Website)
Rewards Points (Jpeg Image From Client, Linked To Client's Website) 
Contact Us / Information Request Box 
Shopping Categories Photos and Links (Jpeg Images From Client, Linked to Client's Website) 
Promo Offer (Jpeg Image From Client, Linked To Client's Website) 
Footer - Address, Social Media Site Links, Logo

Wedding Page Can Include 

Header-Image Banner (Jpeg Image From Client) 
Navigation Tab Page Links To Clients Website 
Video (Selected From Clients YouTube Channel) 
Contact Us / Information Request Box 
Shopping Categories Photos and Links (Jpeg Images From Client, Linked to Client's Website) 
Promo Offer (Jpeg Image From Client, Linked To Client's Website) 
Footer - Address, Social Media Site Links, Logo

Holiday Flowers and Gifts Can Include 

Header-Image Banner (Jpeg Image From Client)
Navigation Tab Page Links To Clients Website
Video (Selected From Clients YouTube Channel) 
Contact Us / Information Request Box 
Shopping Categories Photos and Links (Jpeg Images From Client, Linked to Client's Website) 
Promo Offer (Jpeg Image From Client, Linked To Client's Website) 
Footer - Address, Social Media Site Links, Logo

Best Sellers (Shopping / Product Pages) 

Header-Image Banner (Jpeg Image From Client) 
Navigation Tab Page Links To Clients Website 
Promo Offer (Jpeg Image From Client, Linked To Client's Website) 
12 Products (Linked To Clients Website) 
Footer - Address, Social Media Site Links, Logo

Birthday Flowers and Gifts (Shopping / Product Pages) 

Header-Image Banner (Jpeg Image From Client)
Navigation Tab Page Links To Clients Website 
Promo Offer (Jpeg Image From Client, Linked To Client's Website) 
12 Products (Linked To Clients Website)
Footer - Address, Social Media Site Links, Logo

New Baby Flowers and Gifts (Shopping / Product Pages)

Header-Image Banner (Jpeg Image From Client)

Navigation Tab Page Links To Clients Website 

Promo Offer (Jpeg Image From Client, Linked To Client's Website) 

12 Products (Linked To Clients Website)

Footer - Address, Social Media Site Links, Logo

Sympathy Flowers and Tributes (Shopping / Product Pages)

Header-Image Banner (Jpeg Image From Client)

Navigation Tab Page Links To Clients Website 

Promo Offer (Jpeg Image From Client, Linked To Client's Website) 

12 Products (Linked To Clients Website)

Footer - Address, Social Media Site Links, Logo

Program Cost 
Here is our pricing to create an 8 page Facebook Fan page configuration, exactly like the one we built for Carithers Flowers. 

8 pages x $25 per page, per month = $200 monthly

* Requires 12 month Service Agreement

* Includes once a month product and price updates for 4 shopping/product pages
* Additional hourly updates available for $75 per hour

Merry Christmas and Happy Holidays!

Thank you for making 2011 such a wonderful year for Flyline Search Marketing. We are extremely thankful for the incredible clients we are privileged to serve and pray that we have exceeded all expectations for them! Wishing you all a very Merry Christmas and many blessings for a wonderful Holiday Season!

Santa's Elk/Reindeer Gathering For A Long Night Of Delivering Presents!

One Of Santa's Favorite Fishing Spots!

Merry Christmas To All & To All A Good Night!

Flyline Search Marketing Welcomes Newest Client Advanced Mailing Services

AMS Contracts With Flyline Search Marketing

Advanced Mailing Services is a full service Direct Mail Advertising and Bulk Mail Presorting Center. In addition to Direct Mail, AMS is also New Mexico's only Pitney Bowes Authorized Reseller for the new Pitney Bowes Volly service. Advanced Mailing Services is located in Albuquerque, New Mexico, and services a Nationwide client base. 

Volly is a brand new service offering from mailing giant Pitney Bowes. The Volly service is designed to help business owners bridge the gap between traditional print mail and the new high tech digital environment. Volly is truly unique in that it allows business owners to upload customer billing, monthly statements, seasonal catalogs, current special offers, marketing materials and much more onto a secure digital platform. Clients who opt into the Volly service will be able to access this platform and the information the business owner has made available, 24 hours a day, 7 days a week. Volly is a free service for consumers. Business owners will need to sign up to utilize the service through Resellers like Advanced Mailing Services.

It is anticipated that business owners who sign up for Volly will quickly begin to see significant expense savings with the introduction of the Volly web based platform. Expense reduction is a clear benefit, however, Volly will likely also help business owners to build a stronger connection with their clients. It is reasonable to think that improved client relationships, coupled with more effective delivery of marketing materials to the end user, should produce some degree of revenue growth for business owners using the service. Obviously, this one is hard to quantify at this point in the life cycle of the service as Volly has yet to officially roll out. We expect to see the official service roll out announcement from Pitney Bowes any day now.

Flyline Search Marketing, New Mexico's first Google Adwords Certified Partner, will be providing a comprehensive Internet Marketing program for Advanced Mailing Services to support their Direct Mail, Mail Presort and Volly service offerings. The program will include development of a new Website, deployment of Google Adwords, Search Engine Optimization, creation of a new Blog, Monthly PR News Releases, implementation of a Twitter account and development of a new custom Facebook Business Page.

We invite you to view some of the platforms currently being developed for Advanced Mailing Services

Twitter (http://www.Twitter.com/AdvMailingSrvcs)

Blog (http://AdvancedMailingServices.blogspot.com)



               

Trends in Social Media

Social media is here to stay. It’s proven itself not only as the modern way we communicate with one another, but it is also seen as an indispensible business and marketing tool. As social media develops and evolves, watching for and predicting trends becomes increasingly important. Accurate predictions of social media trends and keeping up with those trends can be a proposition that greatly affects a business’s bottom line.

Past Predictions, Current Trends

An article at Social Media Explorer written in November of 2010 listed five trends for social media for 2011. These trends included consumer content curation, niche location, gamification and social gaming, QR codes and social commerce. As it turns out, these predictions were especially prescient as these trends have indeed developed or continued so far throughout 2011:

• Content curation. With more businesses appearing in social media outlets than ever before, consumers are deluged by content. In response to this, consumers are carefully selecting what messages will make it through. If a business wants to make it through the weeding out process, its content needs to be especially relevant, engaging, and above all, useful.
• Niche location. More and more, location based services (LBS) are being used by consumers who own smart phones to find the best deals and bargains as they are out and about. Applications focused on a specific niche, such as dining or shopping, are particularly useful both for businesses and their target consumers.
• Gamification and social gaming. Zynga’s wildly successful game platforms have proved that gaming and social networking get on like wildfire. However, the importance of linking products and branding with games cannot be overlooked. Gamification, turning marketing into a game experience, plays into human nature and lures customers in with the promise – and delivery – of fun.
• QR codes. Flip through any magazine or current print media and more than likely you’ll see a QR (Quick Response) code. With smart phone usage in the rise, QR codes are a creative way to link offline and online marketing campaigns.
• Social commerce. Sites like Groupon and LivingSocial have harnessed social buying power. Additionally, more and more businesses have opened electronic storefronts through social media outlets such as Facebook.

 Additionally, more and more businesses are using social media for customer service. A recent article by Simon Jones noted that Travelocity conducts the majority of its customer service on Twitter and that, in the span of two months, 70 customer service cases were resolved through social media.

Predictions for 2012

This year’s trends will continue through 2012 with a few new twists and additions.

• Search engine relevance. Earlier this year, Business2Community.com featured an article on social media trends which reported that social interactions are now searchable. Clicking the “Like” button on Facebook or the “+1” button on Google+ can actually increase relevance and page rankings, resulting in more personalized search results.
• Friends as filters. The concept of our friends’ “likes” affecting search engine results is continued with observations from Edward Boches, Chief Innovation Officer at Mullen. Because of the need for content curation due to an overload of content, more and more consumers are relying and will continue to rely on the recommendations and suggestions of friends to help filter content.
• Interoffice communication. Social media isn’t only for communication between businesses and consumers. According to a recent article in BusinessNewsDaily.com, more and more businesses are utilizing social media to disseminate to and share information among employees.

Your Predictions

What social media trends do you see developing? What trends would you like to see, and which would you prefer not to? Please add your thoughts to the comments section below.