Blogging pays off for many types of businesses. Recently, florists
around the country have started to experience how this online channel can
solidify their relationships with existing customers while also help to attract
new ones.
Even better, blogging helps to position each florist as an expert in their
industry, attracting local and national business.
This blog post offers a case study of one of our very successful florist
clients who has experienced all the benefits that blogging has to offer them.
About Allen’s Flower Market
Allen’s Flower Market is a family
owned and operated business headquartered in Long Beach, California.
For more
than 30 years, the family has been working in their store and being personally
involved in all aspects of the business – from floral design and delivery to
customer service.
The Company guarantees the freshness
of its flower arrangements by purchasing its flowers, roses, plants and
blooming plants directly from growers, and it is committed to accommodating all
individual requests. The shop is open seven days a week, including holidays. Their
website is: www.allensflowermarket.net.
Blogging Results
Over the past year of blogging for Allen’s Flower Market, site visitor
traffic on the Allen’s blog
has steadily grown.
In 2012, the first year of blogging for Allen's, the blog was accessed
by 704 total site visitors. Through the first seven months of 2013, blog visits
have rapidly increased to well over 900 visits.
With the increased volume of site visitors, Allen’s Flower Market is now
positioned to drive actual flower sales directly from the blog. These new
orders provide a nice supplement to those produced by the website.
Sales transactions aside, blogging is also a great way to enhance the
value of other Allen's social media platforms and an awesome way of increasing
the client’s information-indexing capabilities with the search engines.
The
blog is set up so that, every time a new post appears, the new post is
announced on its social media channels.
What We Can Do for Your Business
Whether you don’t have a
blog at all or you have started one but can’t keep up, the team at Flyline
Search Marketing is here to help. We can handle the entire blogging process,
along with all your Internet Marketing needs.
We create your blog design and
content, plan for timely topics and content in advance, manage comments and feedback
on the blog, and upload photos and graphics to enhance the look and feel of the
blog, which is aligned with your brand look, including logo.
Are you ready to get
started or have questions? Contact us now!
No comments:
Post a Comment