While
health clubs and fitness centers help people get into shape and lead healthier
lives, they may be struggling to create a marketing fitness program that
delivers solid results. That’s when they can turn to Flyline Search Marketing
to create a comprehensive Internet Marketing program that delivers the results
they are looking for in the shape of more customers, greater revenue, and
enhanced brand recognition.
The Personal Trainers of Internet
Marketing
Just
like a personal trainer knows what it will take to get someone in shape, we
know how to get your fitness center or gym marketing program in the shape it
needs to perform. This is especially important in a time where the economy has
put a damper on health center and their revenue
Our
team of Internet Marketing specialists has spent the past four years designing
and perfecting online marketing programs specifically to support the
advertising needs of Anytime
Fitness Centers. Anytime Fitness gym owners in cities like Atlanta,
Dallas/Fort Worth, San Diego and Orlando all face major competition from other
fitness chains that are usually located within minutes of their clubs, but
these owners have found a way to stand out in the gym crowd.
The
Anytime Fitness Center in Roswell, Georgia has served as the beta site for
program testing. A Social Media program element was included to help the club
increases its overall brand awareness within the Roswell community. Finally,
for the club to succeed over the long term, they needed a solid website,
optimized for SEO with a blog and PR campaign to position the gym to grow their
free organic placement opportunities on major search engines. The gym now has a
solid marketing strategy in place, which has produced steady growth, especially
in new membership leads, new members, and revenue.
In contrast, other gym owners have noted that
their attempt at a marketing program with the traditional direct mail, Yellow
Pages ad, and postcards just has not produced measurable results. Yet, these
gym owners paid the same – if not more – for their marketing efforts.
Solving the Lead Generation Challenge
At the heart of our Internet Marketing
program for our gym and health club clients is a lead generation strategy that
focuses on Google AdWords. Our certified AdWords team has skillfully created an
elaborate series of highly targeted campaigns and ad groups to genreate
membership sales for the club.
We
deliver the advertising message by utilizing field tested Google AdWords
display, text, and mobile ads. These ads are supported by hundreds of
geo-targeted broad, phrase, exact and negative match keyword phrases that are
all focused on delivering sales conversions for the club owner.
We have built
ad campaigns to support every single product or service offered by the gym.
These campaigns are strategically run on the Google Search and/or Display ad
network, depending upon the specific gym service they are designed to support
and audience and/or demographic they need to reach.
For example, we use the Google Search network to
generate new gym membership leads, new tanning clients, group class participants,
boot camp clients and sport specific and personal training clients. Then, we
deploy ads on the Google Display network to support the club’s Remarketing
program. We can precisely geo-target your Google AdWords campaigns to any
mileage radius out from your club to get to your target audience and convince
them to sign up with you!
Are
you ready to see what we can do for your gym, health club, or fitness center? Contact us today to learn
more!
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