Remarketing Campaigns: Keep Your Company Top of Mind

Thanks to a whole new world of marketing strategies, there are many effective ways to target your specific audience and keep your company top of their mind even if they leave your website and start browsing elsewhere. 

That’s because Google’s Remarketing program works to effectively keep reminding them that you are there so they can come back to your site and complete their sale when they might have otherwise just moved on.

How Remarketing Works

The ability to follow consumers that leave your site and visit others works when these other sites are in a Google search result or they are on the Google Display Network. Consumers will see messages tailored to them based on what sections of your website they visited before leaving to go to other websites.

Remarketing involves a remarketing tag supplied from Google AdWords that is placed on each page on your website. Each page can have a remarketing list that can include the visitor’s cookie identification.  

From there, you can create an AdWords campaign with the specific messages you want to show on the remarketing ads that appear on the other sites. These can be made for any one or more of your product categories.

Flyline’s Google Remarketing Service

When you sign up for a Google AdWords program with Flyline Search Marketing™, we include a Remarketing campaign in the platform we create to support your objectives for attracting more customers and increasing your revenue. Using our agency account, we generate Google Remarketing codes and insert them into the key pages of your website we wish to monitor.

Our experienced program designers build Google display ads as well as upload image ads provided by clients who want to include motion elements in their ads. The Remarketing campaign is then geo-targeted to pursue the IP addresses contained within the audience bucket.

Why Flyline Search Marketing Uses Google Remarketing

Remarketing has been proven to help maintain top of mind awareness for those businesses that use this marketing tool. That’s because it serves as an ongoing reminder of what you can offer and makes it easy for the potential customer to come back to your site and buy that product. This leads to a proven increase in your sales conversions, delivering a great return on investment.

For all of our clients that sign an Internet Marketing contract with us, Google Remarketing is included as part of our Google AdWords service. This allows our clients to enjoy a competitive advantage over the competition while also meeting their own strategic objectives.

Want to learn more? Contact us now!