Call Tracking & Recording Plays an Important Role in Internet Marketing Program

Flyline Search Marketing uses call tracking and recording as an important part of our comprehensive Internet Marketing programs for our clients. This blog post provides you with some background on call tracking and why it plays such a vital role in the overall success of our Internet Marketing programs.

What is Call Tracking?

A call tracking service shows who has called your business after visiting your website, so this can tell you how your website is – or is not – turning leads and visits into actual sales. 

Certain metrics can even provide more information about how the other elements in your Internet Marketing program are working, including when the call was placed, what keywords helped them find your website, and what page they were on when they left to call you.

The Value of Call Tracking

You may be spending a lot of your marketing budget on traditional advertising channels, such as the Yellow Pages, radio, print and television while also trying to create an online presence. Yet, a focus on Web-based marketing has proven to be more affordable and effective – and call tracking can give you the metrics that prove that.

In fact, call tracking delivers instant performance results while traditional advertising channels take longer to show results or may never show you any results let alone very specific analytics across a wide range of metrics.

Our Call Tracking and Call Recording Services

Our call tracking service is only available those who have an Internet Marketing program with us, including our management of your Google AdWords and/or Yahoo & Bing search marketing programs.

Call tracking and recording lines are important because they help us properly evaluate and measure the performance of these advertising platforms. They also provide sales conversion data and create a direct connection between our clients and prospective customers who are looking for our clients’ services.

hese call tracking phone numbers can even be used to help us measure and monitor the value of other advertising our clients may be doing, including Yellow Pages, radio, television, magazines, newspaper, direct mail, press releases, blog and social media platforms.

For clients who are under contract with us for Google AdWords, we include one call tracking and recording line with each AdWords campaign we do. This gives their prospective clients an option to call rather than click on an online ad. The result can be higher sales conversion rates for our customers and lower overall AdWords expense.  

Ready to find out how it can work for you? Just contact us now!