While
many florists used to think a social media platform like Twitter was just for
big businesses or celebrities, more florists are now realizing the power that
it can hold in reaching and engaging their target audience in a new way.
The Challenges of Tweeting
Despite
recognizing the value, many florists are not entirely sure how to use Twitter,
what to talk about, and how to get the maximum benefit from it. There is also
the concern over time limitations when trying to focus on day-to-day business
activities.
Even though
the posts are 140 characters or less, florists may not be sure what to do let
alone how to connect this platform to any other Internet Marketing strategies
that could help them or that they are already using.
Forming a Twitter Partnership
As a
florist, this is when you could use the expertise and resources of an Internet
Marketing firm like Flyline Search Marketing who also understands the florist
business, industry, and target audience, especially after continuing to work
with six well-known florists around the country.
Twitter Case Study: Veldkamp’s Flowers
To help
you understand how Flyline Search Marketing can assist you with growing your
traffic, revenue, and brand recognition, let’s look at one of Flyline’s current
clients, Veldkamp’s Flowers, a family owned and operated flower shop located in
Denver, Colorado.
Flyline
provides them with a turnkey Twitter services management solution. Check out
their Twitter site at https://twitter.com/veldkamps
to see what they tweet and re-tweet about. The Denver florist has already
realized the value of using Twitter as a solution for connecting with current and
prospective customers in a new way that their traditional marketing efforts
could not accomplish.
As part
of their ongoing Internet
Marketing contract, Flyline provides the Denver florist with a number of
Twitter services. This includes putting together daily tweets that are themed
appropriately to the season or holiday time-frame as well as those that may
highlight current promotions, new products, or tips on flower and plant care.
Each
tweet is professionally written to highlight key concepts and keywords. These
tweets are designed to generate buzz around the Denver florist as well as
enhance its brand attributes in the minds of its target audience. The tweets
also focus on building natural, in-bound links deep into the client’s website.
Are you
ready to see how Twitter can help your flower shop build business? Contact us now to
learn more!
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