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comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study of online activity for the auto insurance market in 2008, which showed that consumers submitted requests for 32 million online quotes and purchased a record 2.4 million policies online during the year. Although the number of quotes requested online declined by 1 percent due to weaker consumer demand in the current economic environment, the number of auto insurance policies purchased online increased by 7 percent, indicating the increasing importance of online as a transactional medium.The press release below is also available at: http://www.comscore.com/press/release.asp?press=2762.
Please let me know if you have any questions or would like to speak with an analyst. Thank you,Andrea VollmancomScore, Inc. press@comscore.com312-775-6646**************************************************************comScore maintains a library of data-rich white papers, presentations and recorded webinars highlighting today’s most interesting digital trends. These free presentations can be downloaded at www.comscore.com/slides******************************* comScore, Inc. News Release*******************
U.S. Auto Insurance Policies Purchased Online Up 7 Percent In 2008
Versus Year Ago Despite Soft Consumer Demand
Auto Insurance E-Servicing Growth Trend Also Continues in 2008
RESTON, VA, April 2, 2009 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study of online activity for the auto insurance market in 2008, which showed that consumers submitted requests for 32 million online quotes and purchased a record 2.4 million policies online during the year. Although the number of quotes requested online declined by 1 percent due to weaker consumer demand in the current economic environment, the number of auto insurance policies purchased online increased by 7 percent, indicating the increasing importance of online as a transactional medium. ________________________________________________________________
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