Latest Search Engine Market Share Rankings

August Search Engine
Customer Search Share Rankings

Google - 64.6%
Yahoo - 19.3%
MSN/Bing - 9.3%
ASK - 3.9%
AOL Network - 3.9%

Summary:
Little change from July's rankings. Most notable, Bing has increased market share slightly by .04%. Google is still the strongest search engine by a large margin.

Flyline Search Marketing has the following recommendations for our Pay Per Click clients:

For Advertisers with a geographic targeting radius of less than 25 miles and limited available advertising budgets, we recommend a Google only strategy. That advertising strategy will allow your firm to achieve maximum results from PPC advertising. When you have a limited geographic targeting area and tight budgets, you really must guard against spreading your budget accross multiple search engines. Spreading your funds too broadly will leave you in a position of not being able to bid high enough, nor stay online enough of each day to produce solid results.

For PPC advertisers who geographically target Atlanta and the Atlanta metro suburbs; Marietta, Alpharetta, Roswell, Jonesboro, Smyrna, Woodstock, McDonough, Cumming, Dawsonville, Kennesaw, Acworth, Dallas, Fairburn, Norcross, Duluth, Canton, Buford or entire counties like Gwinnett County, Cobb County, Fulton County, Dekalb County, we recommend a strategy that includes both Google and Yahoo. Our logic: at&t signed a deal with Yahoo earlier in 2009, that caused at&t internet service clients to be migrated from at&t/bellsouth.net email accounts to Yahoo email. That change allowed Yahoo to add their search engine query box to millions of Atlanta & Metro area residents Internet home page. Big win for Yahoo in our thinking! That now makes Yahoo a more important component for our PPC customers who have larger geo targeting strategies in the Southeastern U.S.

For customers who utilize a regional or national footprint with their PPC ad campaigns, we recommend a PPC strategy that includes advertising on Google, Yahoo, Bing and ASK.

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SEE COMPLETE STORY ON SEARCH ENGINE RANKINGS