Creating a SEO-Social Business Strategy

For anyone thinking that SEO is no longer important and all Internet Marketing strategies should solely focus on social media, they are wrong! If anything SEO is just as important and critical to the success of marketing online.

After all, to engage with customers and potential clients in a social environment, you must first make it easy for them to find you amongst an ever crowded space.

 

A recent article on Search Engine Land, entitled, “5 Critical B2B SEO Initiatives, In Addition to Developing a Google+ Page for Business,” noted some very important tactics that every business must consider and manage as part of their Internet Marketing efforts. The emphasis is on providing equal effort to both short-term and long-term B2B initiatives.

1. Benchmark Not-Provided Keyword Referral Metrics: In terms of the impact of Google+ Pages for B2B marketers is that there will be a growing amount of blocked keyword data as encrypted searches become more commonly used. This will impact Web traffic reports and further complicate retargeting and marketing automation analysis. This is important for B2B marketers to track and plan for.
2. Nurture Third-Party Referral Sources: These are excellent sources to tap into traffic and leads as well as can help enhance your SEO strategy. Look for these referral sources through those who provide you with inbound leads as well as search them out from social networks and publishers that deal strictly in quality traffic.
3. Create Quality Content Marketing Assets: Find ways to create content that can be shared through social sharing buttons, downloadable information, and shorter and memorable Web addresses.
4. Develop More Permanent Communication Strategies with Site Visitors: This means going beyond the information that you can gather on Google+ about your audience; you need to still get contact information and key data from them when they are on your website. Also, conversion metrics are important to implement to identify lead opportunities and help customize your communication strategies by understanding your audience’s different communication preferences.
5. Leverage Growing Interest in theMobile Channel: Along with these communication preferences is the growing interest in mobile querying and communication, so it is important to develop messaging like surveys, social media dialogue, and newsletters that work within the mobile platform. Feedback from your customers that use these mobile messages can help determine how to improve your mobile channel tactics over time.

Get Googlin’
The article notes that, although it can seem time-intensive to have multiple social media platforms to update and manage, it is a way to reach a larger audience and drive interest in your capabilities. And, certainly an Internet Marketing partner like Flyline Search Marketing can provide the resources to help maintain these platforms for you.

In addition, we can deliver important analytics and metrics that assist you in better understanding how and where you are getting the most impact and where enhancements might be made. Contact us now so we can help you get the most from your initiatives.