How to Find the Best Solution for Online Advertising

With the migration to online advertising and Internet Marketing, many firms have popped up to offer their “expert” services in this area, but it may be difficult to know if they really know what they are doing and whether or not you will achieve quantitative results.

Here are some key questions to ask any online advertising provider you are thinking about partnering with:

• Can you guarantee specific results with the online advertising campaigns that you create for me? Do you have examples of what you have done in terms of quantitative results for similar businesses to mine?
  
• What timeframe will it be for seeing these types of results, including an increase in website and in-store traffic? There will be most likely different timeframes for the various strategies used by your online advertising partner so get information on all expected results.
• What happens if conversion rates do not increase? It is important to hear what their strategies are in case the conversion rates do not deliver on expectations.
• How are online advertising campaigns planned? You want to know that they have a clearly researched strategy and understand your industry.
• Are they certified at all? Look for an online advertising company that has a Google AdWords certification because this means that they have the knowledge and expertise to back up what they do for you.
  
• What types of online advertising campaigns do you do? It is important that they show you a portfolio of their work and also provide references that you can check to hear about others’ experiences working with the online advertising company?
• Do they offer any other types of Internet Marketing services? Having other services like blogging, social media marketing, and public relations can also help you to expand your results, so an agency that offers this could offer a value-added solution for your objectives.
• Are they available and accessible? Many of these online advertisers only appear to be websites with online assistance. Look for a true partner that you can call and who comes to visit regularly for planning and strategy sessions. These types of partners are truly interested in moving your business forward and understand the need for personal service and regular communication.

Be sure to check out our online advertising services and our comprehensive approach to Internet Marketing by visiting our website and contacting us for more information!