You may have had your
website a long time and realized that it has stayed the same the entire time
with no content changes or design refresh. What happens is that it becomes
stale from the lack of attention it is getting.
And, no one likes stale – your customers
or prospects that both realize you have not done anything with your website. It
makes them wonder if you take the same approach with your business, including
products and services as well as customers.
Over time, even the search
engines will notice that you have not done anything with your website. That
means you will slip down the rankings, which makes it difficult for your target
audience to find your business. That lack of life to your website will really
start to work against you as you become less relevant while your competition
stays on top because they are regularly refreshing their website.
You can do the same thanks
to partnering with an experienced Internet Advertising agency that specializes
in marketing, advertising, content, website design and development and social
media. At Flyline, we have been helping clients bring their websites back to
life with a team of professionals with extensive experience in creating
attractive and relevant websites.
With our websites, we
include a great tool that allows you to take charge of your website and
regularly add content, including temporary pages with seasonal information and
specials or new permanent pages as you expand your offering for customers.
Of
course, we can also add content for you while also providing recommendations on
design enhancements that make customers feel like they are seeing something new
each time they return.
To keep your website fresh,
we can also offer other strategies, such as a blog and news page that is
updated on a weekly and monthly basis with new information that you can link to
your social media presence so customers and prospects always know when your
website has something new to offer.
Then, we can add other relevant content,
including a library of informative articles where visitors can benefit from getting
help with a problem or are entertained by the prospect of learning something
new. This library of resource material can also include videos and photo
galleries, which also attract visitors and keep your site feeling fresh.
All of these strategies also
help keep search engines in the loop so that they continue to rank you high on
the relevance chain in the results, further benefiting your business. If you
are ready for a website makeover, contact us now!
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