Thursday, July 24, 2014

Bring Your Website Back to Life

You may have had your website a long time and realized that it has stayed the same the entire time with no content changes or design refresh. What happens is that it becomes stale from the lack of attention it is getting. 

And, no one likes stale – your customers or prospects that both realize you have not done anything with your website. It makes them wonder if you take the same approach with your business, including products and services as well as customers.

Over time, even the search engines will notice that you have not done anything with your website. That means you will slip down the rankings, which makes it difficult for your target audience to find your business. That lack of life to your website will really start to work against you as you become less relevant while your competition stays on top because they are regularly refreshing their website.


You can do the same thanks to partnering with an experienced Internet Advertising agency that specializes in marketing, advertising, content, website design and development and social media. At Flyline, we have been helping clients bring their websites back to life with a team of professionals with extensive experience in creating attractive and relevant websites.

With our websites, we include a great tool that allows you to take charge of your website and regularly add content, including temporary pages with seasonal information and specials or new permanent pages as you expand your offering for customers. 

Of course, we can also add content for you while also providing recommendations on design enhancements that make customers feel like they are seeing something new each time they return.

To keep your website fresh, we can also offer other strategies, such as a blog and news page that is updated on a weekly and monthly basis with new information that you can link to your social media presence so customers and prospects always know when your website has something new to offer. 

Then, we can add other relevant content, including a library of informative articles where visitors can benefit from getting help with a problem or are entertained by the prospect of learning something new. This library of resource material can also include videos and photo galleries, which also attract visitors and keep your site feeling fresh.


All of these strategies also help keep search engines in the loop so that they continue to rank you high on the relevance chain in the results, further benefiting your business. If you are ready for a website makeover, contact us now!

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