This Message Brought To You By Flyline Search Marketing
Offices in Atlanta, Georgia and Albuquerque, New Mexico
Offices in Atlanta, Georgia and Albuquerque, New Mexico
Hello friend! Thank you for visiting my blog. I am glad to meet you and have an important message for you. If you are using Google Pay Per Click advertising this is a must read article. Have you hired a firm to handle your Google advertising program? Is that firm driving lots of clicks, but, very few actual sales conversions? There is a reason this is happening. Read on to learn why!
866-258-5511
678-867-6810
Reasons PPC Sometimes Doesn't Work
1) Many search marketing vendors who sell Google Adwords utilize a click based business model. Meaning, their program management fee is woven into the monthly budget that you agree to spend.
2) The largest Pay Per Click firms in the country keep between 40% - 50% of your monthly budget as their management fee each month. How do we know this? Companies we have met with have actually told us they simply used the free Google Traffic Estimator tool, got the actual price of a click, then compared that to what their PPC vendor charged. A fee that large will leave you struggling to keep up with your competitors who are using companies like Flyline Search Marketing. We and a handful of other firms charge a reasonable fixed management fee and allow you to put the majority of your monthly budget into buying actual advertising.
Example: You are a Plumber and agree to spend $10,000 per month for Search Marketing. With a click based vendor, you actually only get between $5,000 to $6,000 in real advertising. Your click based vendor is keeping the rest as fee. Had you worked with Flyline Search Marketing, your PPC fee would have been $600 for a local program, $800 for a regional program or $1000 for a national program. The rest of your $10,000 would have gone to actual Google advertising. No kidding!
3) The click based model PPC vendors create their own reports tools with lots of pretty graphs and charts. The problem is the data they show their clients is adjusted and does not reflect actual Google click expenses. Meaning, a Google click that actually cost you $10 dollars is represented on their reports tool as having cost you $14 - $15 dollars. Don't believe me, ask your vendor to share actual Google reports with you. Google offers a number of great reports that show the actual costs of the clicks you purchased. Why do business with people who hide the actual click costs from you?
4) The largest Pay Per Click firms use pre-formatted Pay Per Click programs that use broad match keyword terms and often use one word keyword terms that drive heavy traffic and lots of clicks. How do we know that? We utilize a software package designed to read the PPC programs being run for any URL. Does it work? Oh yeah! No kidding! Call us at 866-258-5511 and order a competitive analysis report to see what keywords and ads your competitors are using in their PPC programs. The cost is only $100 dollars and it will be the best $100 you ever spent.
Let me ask you a question, do you want clicks or are you after actual business clients? Vendors with large sales teams and off the shelf programs generally don't put their investment into custom designing PPC programs. They invest in marketing and selling to you! With all those sales people they can simply out sell their client losses. They generally only use a few PPC campaigns, a couple of ad groups and between 35 - 100 keywords in their off the shelf programs. They have so many PPC accounts that they really cannot give any one client much in the way of personalized service. We feel that you do deserve our personal attention. We handle every client relationship with a consultive approach. We get to know you. We get to know your business. We may even occasionally pop in and work on your program in your building. Don't believe me? Call Dick Ruthven, owner of Access Management of Atlanta or Charles Carithers, owner of Carithers Flowers. I have my own cubicle in their offices. You deserve and need to learn something about Internet Marketing from all that money you are spending! Give me a try and I will teach you!
Synergy Makes Pay Per Click Work!
This is a phrase that I coined some time ago. I have been building Adwords campaigns for some time now and I take great pride in my work. Adwords program managers are just like artists in my opinion. If you put Thomas Kincaid in a room with 10 amateur artists and asked them all to paint a picture of a lighthouse, you would have 11 paintings, all done with oil paint, all on canvass, but only 1 that you could sell to millions of people for thousands of dollars. Why, because Thomas Kincaid has a talent that others can only hope to copy. The same is true with Google Adwords program managers. Lots of people can create a Google account, set up a campaign, create an ad group and throw in a few keyword terms. That doesn't mean they are smart enough to actually build a program that will actually allow you to make money. If it were that easy, all of you would go to Google pay them thousands of dollars to teach you Adwords and do it yourself. Know why that doesn't happen? Because setting up Adwords correctly, knowing how to interpret the analytics data, building web site landing pages to support your sales efforts and understanding how to wire all that together to create Synergy, takes a real artist! No kidding!
Lets talk about Snyergy for a minute. Listen closely now!!
First, build landing pages for each product or service line you intend to market. Make sure you create relevant, keyword rich content. Remember that the page is like another entry door to your business so make sure it is dressed up to impress. Add plenty of call to action messages, giving your site visitors lots of opportunities to shop and buy. Make sure you tell the whole story about the product line of service. Don't leave out any of the important details as to why your firm offers the best choice to the site visitor. Second, build your Google ad headline with the landing page in mind. Make sure it relates specifically to the main theme of the landing page. Next, add two lines of ad copy that further support your ad headline theme and give the shopper encouragement to click on your Google ad.
If your Ad Headline, Your Ad body copy and your Landing Page are all in alignment, you have created Synergy! The more Synergy your create, the higher your conversion rates will be. No kidding!
If you hire Flyline Search Marketing you will learn more about how to make Internet Marketing work for your firm. Search Engine Marketing is a science my friends. Google Adwords program management is an art form. Give me a call and I will set up a Free Internet Marketing Seminar for your firm, business association or tradeshow. I can make PPC work effectively for your firm. No kidding!
Here Are A Few Of The Firms Who Have Utilized Our Team For Media Buying Services, Pay Per Click Management, Search Engine Optimization, Web Site Design, Social Media Market, Streaming Video Production and Experienced What We Like To Call:
"The Flyline Advantage"
KRQE Television - Albuquerque
Anytime Fitness
Anytime Fitness
Do Your Own Pest Control
Carithers Flowers
Center For Leadership Studies
Servicemaster
Zerorez
We Buy Gold
Fox Fence Company
Kostas Chiropractic
Encon Services
14th Street Self Storage
A & A Safe Lock & Door
Universal Management Company
Kauwa Self Storage
Green Heart Enterprises
City Storage
Pete's Plumbing Inc.
Just Cash Online
Blue Water Self Storage
All American Self Storage
Storage Depot
Access Management
Want to hear more? Call our Atlanta office at 1-866-258-5511 or our Albuquerque, New Mexico office at 505-328-4321. We also invite you to visit our web site at (www.flylinesearchmarketing.com).
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