Flyline Search Marketing
1-866-258-5511
Attention Atlanta & Albuquerque Public Storage Facility Owners!
The majority of mini storage firm owners are struggling in this down economy. Occupany rates at many Atlanta and Albuquerque area storage firms are dramatically lower than normal. Banks have begun foreclosing on storage facilities that simply cannot make their monthly loan payments as a result of the down turn. This is truly a distrubing trend in the Storage industry. The Storage firm owners we meet tell us that they have tried virtually everything they can think to stem the bleeding in their occupany rates.
Flyline Search Marketing is a full service Marketing Agency. We are helping Storage firm owners all over the country to lease more units and improve their occupancy rates. It hasn't been easy! We have worked extremely hard to find the precise marketing mix that works! We are confident that our strategies have paid off for the Storage firm owners we have served and have results data that supports that assertion.
Here Is The Marketing Strategy We Recommend For Storage Firm Owners:
1) Storage facilities located in large metropolitan areas like (Atlanta, Alpharetta, Marietta, Roswell, Albuquerque, Los Alamos, Rio Rancho, Santa Fe) need to immediately shift their marketing spend from traditional print advertising into Internet Advertising. If you insist on maintaining a print advertising presence, you absolutely must deploy a phone call tracking system that allows you to determine precisely which calls came from print and which came from Internet or other marketing programs.
2) Storage facilities located in small to medium sized cities, need to continue dedicating a piece of your marketing budget to traditional print ad programs, but must begin moving at least a portion of your funds to Internet Advertising. It is imperative that you closely monitor the growth of Internet connectivity in your town. Make sure that you also monitor the expansion of broadband connectivity as well.
2) Storage facilities located in small to medium sized cities, need to continue dedicating a piece of your marketing budget to traditional print ad programs, but must begin moving at least a portion of your funds to Internet Advertising. It is imperative that you closely monitor the growth of Internet connectivity in your town. Make sure that you also monitor the expansion of broadband connectivity as well.
3) We highly recommend that the Internet advertising strategy you deploy include a heavy dose of Pay Per Click advertising on Google. People are conducting more searches on Google than any other search engine. The overall volume of search traffic on Google now far exceeds the number of people using traditional print advertising solutions to shop for local businesses, products or services. Google enjoys a dominating 65% market share of the overall search engine traffic and far surpasses their peer group in terms of overall value for advertisers who need to narrowly geo-target their ads in order to be successful. This data can be easily verfied by reviewing published data from world renowned analytics firms like comScore Networks.
Flyline Search Marketing recommends you advertise on Google. We do not recommend that you create Adwords campaigns and target them to Google's content network! Our extensive learnings in serving firms in your industry lead us to recommend that you stick with running your ads on Google and geo-targeting them within a 7 mile or less radius of your facility. Using the Google content network and running your ads on other peoples web sites is simply not your best Internet advertising option.
Does Social Media Help Rent More Storage Units
Facebook - We recommend Facebook to our clients if they are interested in increasing overall brand awareness and generating some natural in-bound links. It is not the tool of choice for reaching prospective customers who live or work within a 7 mile radius of your Storage Facility.
Youtube - We recommend Youtube to our clients who are trying to increase overall brand awareness. We also believe that Youtube can be used to help increase traffic to your web site and to potentially help you accumulate natural in-bound links. Youtube is not the tool of choice for reaching prospective customers who live or work within a 7 mile radius of your Storage Facility.
Twitter - Twitter is another broad brush marketing tool. It is virtually impossible to build a Twitter following of only people who live within a 7 mile drawing radius of your Storage facility location. You will find that people from all over the world will request to follow you on Twitter. While we do recommend Twitter as a great tool for increasing brand awareness, it is clearly not the marketing tool of choice for a Storage firm owner!
We meet so many Storage firm owners who have tried many low cost Internet options. There are a ton of Internet companies who provide content network solutions (advertising on other peoples web sites). These simply do not work. It doesn't matter if you spend $80 per month or $300 per month. If they are putting you up on Google, in the top three to four ad positions, and geo-targeting your Adwords ads within a 7 mile or narrower radius of your facility, they are simply wasting your advertising dollars!
We are happy to discuss Internet Marketing with you free of charge. If we can be of service, I hope you will reach out and touch base with us.
No comments:
Post a Comment