Pinterest –The Next Great and Necessary Advertising Platform

While you may commonly associate Pinterest with a site dedicated to recipes, crafts, decorating ideas and party ideas, it is fast becoming a great tool for businesses to connect with various segments of their target audience.

What is Pinterest?

Pinterest says it is a site that helps people collect and organize things they are interested in. Here’s how it works:

• A pin is typically a gift, recipe, design idea, product or quote. If you add the Pin It Button to your website, then it can be used to pin your stuff to Pinterest. Then, other people on Pinterest can re-pin those things or easily visit your website.   
• Boards are used to organize these pins and are arranged by type of item, so then other people can follow those boards where they like the pins. 
• It becomes a great way to find other people who like the same thing as you do and learn about new products or ideas through those people as well as share with them in an authentic and trusting way.

Why Should You Have a Pinterest Account?

As seen in the previous section, you should have a Pinterest account because it is a key way to meet, attract, interact and retain your target audience.

Pinterest even has a number of success stories about how businesses have used Pinterest to grow their customer base and add revenue while further enhancing their brand value.

To help businesses get the most out of Pinterest, the site now offers a number of tools that help a business create its presence there.

These tools include rich pins, pin it button, widget builder and analytics that all help to develop, manage, and track Pinterest success.  

What Can Flyline Do for You?

While it is an incredible tool that is helping many businesses like yours, it is also time-consuming to create and manage. 

That’s why we have added Pinterest to our comprehensive Internet Marketing programs for our customers to help them leverage the power of this very necessary advertising platform.

Our team of knowledgeable social media and online advertising professionals can handle all aspects of a Pinterest business account for you so you can focus on your business. 

This includes adding the pin it button to your website, developing pins and boards, including adding content and images that are search engine optimized, managing the boards and tracking analytics on your behalf.

Ready to learn more about how Pinterest and our other Internet Marketing tactics can help grow your business? Contact us now!