Friday, September 27, 2013

Google AdWords Pay Per Click For E-commerce Firms

One of the many effective tactics we use for all of our clients as part of our comprehensive Internet Marketing is Google AdWords. 

This blog post provides some information about Google AdWords and how we use it to help your target audience quickly find you during their searches.

What is Google AdWords?
Google defines its AdWords program as a powerful online advertising tool that helps potential customers find your products or services during their searches as well as on mobile devices and websites.

Ads about your company are placed in these three locations to attract attention to what you are offering. It is done in a targeted way by placing ads in the locations where your target audience is most likely looking online or on their mobile devices.

How Does Google AdWords Help My Business?
To illustrate how Google AdWords works as a benefit, we will use the example of one our customers, a nationwide pest control e-commerce company. 

The Pay Per Click program we created for them included 20 active campaigns, 117 ad groups, 154 Google ads and 2,100 keywords terms.

The result was 7,000 shopping cart transactions per month, rapidly growing the number of sales conversions for a greater return on their investment.

The Flyine Advantage and Google AdWords
While Google makes this program available for anyone to use, there are some compelling reasons to have an Internet Marketing company do this for you, especially a firm that is Google AdWords certified.

First, doing it on your own is very time consuming and you may not have the experience or knowledge to create so many campaigns, ads, and keywords. Second, there are many agencies that charge anywhere from $5,000 to $25,000 a month for Google pay per click. 

That can be a burden or impossible for many small business owners like yourself. Plus, most of those fees actually just go to the agencies rather than toward the client’s program.

We give you the Flyline Advantage, which not only means value pricing, but it also involves greater results. Imagine spending less than $2,000 a month for a custom designed and maintained Google AdWords program that delivers the results like the pest control company listed above. 

Our program is focused on driving high-quality leads rather than on just having a client pay for clicks. We’re all about results, and our success stories and testimonials illustrate that.


Ready to get started? Contact us today to learn more about our custom Google AdWords programs for your business. 

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