Tuesday, October 8, 2013

Yahoo/Bing Advertising



Getting noticed online is one of the most critical strategies for any small business owner today. After all, it’s where all their customers are researching retailers, deciding where to buy, and getting information from others about which retailers are the most reliable.

The biggest challenge is how to stand out and have those potential customers find you quickly and easily before they discover your competition. That’s when online advertising comes into play.

This blog helps you understand the benefits of using Yahoo & Bing for search marketing and online ad placement. We’ll also tell you why it helps to use an Internet Marketing agency like ours to help you create and manage this effective tactic.

Yahoo & Bing Search Platforms
Now that these two search engines have merged their search platforms, they are a formidable opponent to Google in the search traffic market. The combined search platforms now account for more than 30% of the overall search traffic around the world.

That means you will want to get in front of those potential customers by having your ads appear in their search engine results. You’ll get noticed by the people that are already looking for what you sell, and they will be more than likely attracted to your ad, click on it, and end up visiting your website more so than if they just saw you in the search results.

The Advantage of an Internet Marketing Partner
Here are some key advantages to using an Internet Marketing agency like Flyline:
  • We have an agency level account with Yahoo & Bing that we use to manage client programs.
  • Our PPC program managers can custom design our search programs to your business, audience, and product or service.
  • All of our campaigns are measured and monitored 24 hours a day, 7 days a week.
  • We display a call tracking and recording phone number with each run, which allows your prospective clients to simply call as an alternative to just visiting your  website.
The results are increased sales conversions rates and maximum value. Sales conversation rates tracked for our clients have been between 10% and 15% for many Yahoo & Bing ad campaigns that have been run for our flower shop clients.

Special Deals
Customers who use our firm to manage their Google AdWords program also receive a discount when they sign up to add a PPC program on Yahoo/Bing. Ready to get started? Contact us today!

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