*********************comScore, Inc. News Release**********************
Instant Messaging Most Popular Online Activity in France
Total French Internet Audience Grows 19 Percent vs. Previous Year to 35 Million Users in
February 2009
Facebook Breaks into France’s Ranking of Top 10 Properties for First Time in its History
PARIS, France, April 6, 2009 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the results of a study of Web usage in France, based on data from
the comScore World Metrix audience measurement service. In February, more than 35 million people age 15 or older in France accessed the Internet from a home or work computer, up 19 percent versus the previous year.
Instant Messaging & Social Networking Prove Popular in France
Internet users in France spent a combined total of 932 million hours online in February, an average of 27 hours per person. Instant messaging claimed the highest share of total time spent at 14.3 percent, followed by social networking at 5.7 percent. In combination, the two categories accounted for one out of every five minutes spent online during the month. Online media also proved popular, with the entertainment category accounting for 8.6 percent of time spent and online gaming 2.9 percent share of total time spent online in February.
“The Internet audience in France is growing at a rapid rate, and with 35 million people online in February, France now ranks just below Germany and the U.K. as one of the largest online audiences in Europe,” said Delphine Gatignol, comScore Business Development Manager for France. “Much of the audience growth is coming from older Internet users who are using the Internet for the first time. Time spent online has also been on the rise, due in large part to the increasing popularity of entertainment and social media.”
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Top 10 Site Categories in France
Based on % Share of Total Time Spent Online
Total French Internet Audience, Age 15+ - Home & Work Locations*
February 2009
Source: comScore World Metrix
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