Should companies engaged in ecommerce focus all their energy around SEO and organic placement, or should they also utilize Pay Per Click as part of their marketing strategy? We can tell you from first hand experience that SEO alone cannot deliver the results ecommerce companies need in order to sustain long term growth. Let me give you a first hand example of what I am talking about. Flyline Search Marketing handles Internet Marketing for a growing ecommerce pest control firm. We and this firm are extremely focused on SEO and have achieved a very respectable traffic rank of approximately 125,000. That rank allows this firm to achieve a very healthy share of organic traffic flow to their web site. Even with the traffic rank, the Pay Per Click campaign we run for this client has delivered more than 9,000 click throughs in the past 7 days. These click throughs helped to significantly increase gross revenues for our client over the past week.
Our recommendation to any firm engaged in ecommerce would be to work to achieve a healthy mix of both SEO and PPC traffic for your site. We believe both are required in order to maximize your performance results.
Mark Lein
CEO - Flyline Search Marketing
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