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Does Your Firm Have A Blog?
We get so many questions from companies that have heard about the power of using SEO and Social Media darlings, Facebook, Twitter, Youtube to grow their businesses. They truly don't understand how these tools work, they just know they read somewhere that they could get more clients if they use them. When we sit down with them, we explain that in order to really find success, they must understand the need for a comprehensive Internet Marketing strategy. Tools like Pay Per Click, SEO, Social Media Marketing, Blogging and Press Release submissions are all mission critical pieces needed to create that winning Internet Marketing strategy.
Lets focus on blogs for a moment. We recommend that every company create and maintain a blog. They are wonderful communication tools that allow your firm to provide a steady stream of useful and interesting information for your current and prospective clients. In addition here are some other reasons you might want to consider adding a blog to your firm's marketing strategy.
1) Blog post content will be reviewed and indexed by the search engines.
2) Blogs provide a nice side benefit in that they deliver new organic traffic flow for your business.
3) Blogs create an opportunity to interact with your current and prospective clients. We highly recommend that you always try to respond to comments.
4) Blogs help to create natural in-bound links.
All these blog benefits sound great, but, do they really occur? Yes they absolutely do! Here are some real life statistics to help you better understand the opportunity. Check out this very real data from one of the blogs we maintain for an Atlanta based client. Please keep in mind that the blog was originally established in 2009. Posting during the first year was sporadic. Flyline Search Marketing took over full time management of the blog in January of 2010. We have added a new fresh blog post each week since that time. The data below allows you to see how adding relevent content, on a consistent basis can really increase your organic placement opportunties.
Year Organic Traffic Flow
2009 2,125
2010 5,687
2011 5,518
We see the blog stats noted above as a great example of the power of blogging. There is no doubt that the blog is driving organic placement opportunities for our client. That has a direct benefit of connecting our client with new prospective clients he might like to serve. It also has an awesome side benefit, which is increased brand awareness.
Here are some examples of blogs our firm maintains:
If you want a blog, we can help! Give us a call at 1-866-258-5511 and we can get you started. Our rates for creating and maintaining a blog are extremely affordable. We build on both the Google Blogger and Wordpress platforms.
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