We’ve been busy building numerous
websites in the last few months and we are getting to launch another one for
our client, HFI Event Services.
The Georgia-based event planning
services was looking to revamp its website to garner more attention in the
market as well as integrate it with a number of social media channels.
This blog post provides you with
insights into how this company has changed its online presence so you could
think about how you might also partner with us to increase traffic, enhance
your brand, and generate more business.
About HFI Event Services
The company provides trade show and event
development and management services for some of the nation’s largest trade
shows and event owners.
Their services include:
§
Trade
Show Development, Budgeting, & Implementation
§
Trade
Show Acquisition Plan
§
Marketing
& Communications Plan & Implementation & Management
§
Sales
Plan & Implementation & Management
§
Conference
Development & Implementation
§
Facilitate
Committee input and participation
§
Development
of Strategic Alliances with other organizations
§
Media
Relations Plan & Implementation
§
Feasibility
and Competitive Studies
§
Research
Studies / Surveys
§
Permanent/Mart
Facility showroom development and implementation
§
Organize
Pavilion participation in international trade shows
§
Sponsorship
Program Development & Implementation
§
Special
Events Development & Implementation
§
Exhibit
Hall & Conference Center Sales/ Marketing Plan & Implementation
§
On-site
Operations and Event Production
§
Facility
and Vendor negotiations (union & non-union)
HFI Event Services is
owned by Sue McCart. She
has years of experience with large and small trade shows, conferences, and
public shows, running some of the most prestigious trade shows and events in
the country.
The New Website
The
new website was built using a new high-tech responsive site design on the
Wordpress platform. The responsive website design allows the site to literally
morph into a full mobile website when accessed via a smartphone or iOS device
like an iPhone or Android.
The website also can sense if website visitors are
using their desktop, laptop, or table device and then adjust accordingly to
those screen settings to optimize the viewing experience.
The
website has other enhancements for easier navigation.
It also has the ability to quickly
and effectively deliver regular content updates to keep the website fresh so
that customers and potential customers will regularly return to the website and
the site will remain positioned in search engines so it can be found easily.
The content has also been search engine optimized to also help those searching
for event services companies find the company quickly and before the
competition’s sites.
The Social Media Component
Recognizing the value of social media,
the website is now integrated with all the major social media platforms,
including Facebook, Twitter, LinkedIn and RSS Feed. This helps encourage
website visitors to easily add the company to their social media circles with
just a click of a button.
Are You Ready to Increase Your Online Presence?
Contact us if
you are ready to find out more about our website development and website design
services.
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