The Rundown on Google Places: Making it Easier for Your Customers to Find You

Every day, millions of users search the Internet for local businesses. They are searching for a new place to eat, a trustworthy business to fix up their car, or a place to get their hair done.

Roughly 80% of these people are searching with Google.

As a business owner, you need to ask yourself:  Are you on Google yet? It’s okay if you are not. 

However, in order for your business to thrive and even survive, it is very important for it to have an online presence. 

When you have this online presence, there is no better a place than Google to get the attention you are seeking from your target audience.

Be Seen with Google Places

There are many aspects of Google connected to online advertising opportunities. There is their social media site known as Google+, their hyper-effective Google AdWords pay-per-click (PPC) platform, and their Google Places platform.

What is Google Places? Essentially, it is an updated form of Google Maps that allows for a webpage of sorts to be available to every business in the world. 

This has allowed its capabilities of online advertising to be expanded in what it can deliver for the businesses that use this Google platform.

Thanks to Google Places, participating businesses no longer have to compete for organic placement on search engine results. Other great benefits for businesses like yours include the following:

• Even if your business doesn’t have a website, your Google Places page still allows you a place to display important information for potential customers. This information can be an address, business hours, or a phone number. There is also room to provide additional content to market your business.
• If your business already has a website, then the Google Places page becomes just another great place for extra exposure, which can then lead more people to your website for further information.
• Google Places is a great way to get your business local exposure because it is geared toward connecting you with those closest to you.

Google Places can be easily setup by anyone with a computer and Internet access. Even better, the platform is made available for free use with an optional pay-per-click (PPC) style addition.  

To make best use of this platform and see truly remarkable results, it is important to have the in-depth knowledge and experience of using all of Google’s platforms.

At Flyline Search Marketing, we have specially trained Google AdWord professionals who have extensive knowledge and experience on how Google’s platforms function. 

We highly suggest that any business that is interested in moving forward with Google Places should contact us to learn more about how we can create a customized Internet marketing program that includes Google Places along with various other channels, including SEO, blogs, press releases, PPC and website content and development.