Why it’s Important to Have an Experienced Internet Marketing Consultant

While you can, as a small business owner, learn some of the online marketing tactics available, you can’t know them all. Sure, you can create a Facebook page and open a Twitter account. Maybe you can put some website content together and with the help of a prepackaged website design get a website up.

However, do you know how to get that website noticed? Do you have the time to regularly update your website and social media sites, including on a daily basis? Would you know what type of keywords you need for a search engine to consider ranking you higher?

Sometimes, you just can’t do it all let alone know it all. That’s when you could really use the help of specialists so you can focus on what you know – your product or service – while the specialist takes care of the rest.

That’s where a company like Flyline Search Marketing can help. Our team consists of different types of marketing specialists who love helping businesses like yours. Already, they have made a difference for a wide range of companies, including florists, auto dealerships, gyms and fitness centers, postal centers, property management companies, law firms and more.

Our team of specialists includes:

• SEO specialists who understand how to create specialized list of keywords that help you rank better with the search engines and stay up to date on the changing rules associated with keywords and SEO practices;
• Website designers and developers who can craft clean, functional, and easy to use websites that reflect your business, brand, and information you want to share with potential customers;
• Google AdWords experts that have been certified by Google and can create relevant campaigns that help your business get noticed as well as develop remarketing programs to keep your business top of mind;
• Social media specialists who know the ins and outs of all platforms, including Facebook, Twitter, LinkedIn, Pinterest and YouTube;
• Content writers who are experienced in the industries we serve and have worked in agencies, providing them with excellent writing skills geared toward marketing, social media, and public relations so that they can create website content, articles, blogs posts, social media content and press releases; and
• Marketing specialists that understand how to quantify results and read the analytics in order to make changes to your Internet Marketing program or add to messaging that has yielded the greatest results.
  

Are you ready to find out what an experience Internet Marketing consultant company can do for you? Contact us now and let’s get started!

Professional Blog Design and Content

Part of what we offer in our turn-key management solution for clients that purchase a comprehensive Internet Marketing program from us is a professionally designed blog, including relevant and useful content that is regularly updated.

Why Have a Blog?

You may wonder why blogs are an important part of your Internet Marketing program. It is because blogs are considered to be an important communication tool that online visitors can read and gain information from that can help them make purchase decisions and solve problems. 

Businesses that have blogs use them to build brand equity and a reputation for being a thought leader in their area of expertise regardless if they offer a product or a service.

Those who read these blogs and note the intelligent, relevant, and helpful information contained within weekly posts are bound to conclude that these businesses are smarter and are more apt to offer what they need or want. These blogs become the go-to source for these visitors and for their friends, colleagues, and social media contacts who they share the blog with.

Our Blogging Services

Our blog team designs a professional blog, using the Google Blogger or WordPress platform. Both are solid site platforms with their own set of unique features. 

For example, Google Blogger offers a wide array of interesting widgets to enhance your site users’ experience while WordPress allows you to effectively monitor and edit comments.

Our team of blog content writers then works to craft fresh, original content for each blog post generated typically on a weekly basis. They also upload the blog posts on your behalf and include pictures to enhance the visual display. 

Additionally, comments and visits are managed and tracked. These results are then shared with clients so they can see what we have done and if there are any areas we would change on their behalf.

Blog Packages

Currently, we offer two blog packages – one for current Flyline Search Marketing Google AdWords clients and one for those not using Flyline for Google AdWords. 

The price is lower for those using Google AdWords, providing an additional value. Otherwise, both blog packages offer the same value-added features.

Be sure to check out our website’s blogging services page where you can view our portfolio of blogs that we have designed and managed for our clients. This is the best way to understand what we can do for you in terms of design and content creation.

Contact us now to learn more or to get started!

The Lead Generation Challenge: Internet Marketing Success for Health Clubs and Fitness Centers

While health clubs and fitness centers help people get into shape and lead healthier lives, they may be struggling to create a marketing fitness program that delivers solid results. That’s when they can turn to Flyline Search Marketing to create a comprehensive Internet Marketing program that delivers the results they are looking for in the shape of more customers, greater revenue, and enhanced brand recognition.

The Personal Trainers of Internet Marketing

Just like a personal trainer knows what it will take to get someone in shape, we know how to get your fitness center or gym marketing program in the shape it needs to perform. This is especially important in a time where the economy has put a damper on health center and their revenue

Our team of Internet Marketing specialists has spent the past four years designing and perfecting online marketing programs specifically to support the advertising needs of Anytime Fitness Centers. Anytime Fitness gym owners in cities like Atlanta, Dallas/Fort Worth, San Diego and Orlando all face major competition from other fitness chains that are usually located within minutes of their clubs, but these owners have found a way to stand out in the gym crowd.

 

The Anytime Fitness Center in Roswell, Georgia has served as the beta site for program testing. A Social Media program element was included to help the club increases its overall brand awareness within the Roswell community. Finally, for the club to succeed over the long term, they needed a solid website, optimized for SEO with a blog and PR campaign to position the gym to grow their free organic placement opportunities on major search engines. The gym now has a solid marketing strategy in place, which has produced steady growth, especially in new membership leads, new members, and revenue.

 

 In contrast, other gym owners have noted that their attempt at a marketing program with the traditional direct mail, Yellow Pages ad, and postcards just has not produced measurable results. Yet, these gym owners paid the same – if not more – for their marketing efforts.

Solving the Lead Generation Challenge

At the heart of our Internet Marketing program for our gym and health club clients is a lead generation strategy that focuses on Google AdWords. Our certified AdWords team has skillfully created an elaborate series of highly targeted campaigns and ad groups to genreate membership sales for the club.

We deliver the advertising message by utilizing field tested Google AdWords display, text, and mobile ads. These ads are supported by hundreds of geo-targeted broad, phrase, exact and negative match keyword phrases that are all focused on delivering sales conversions for the club owner. 

We have built ad campaigns to support every single product or service offered by the gym. These campaigns are strategically run on the Google Search and/or Display ad network, depending upon the specific gym service they are designed to support and audience and/or demographic they need to reach.

For example, we use the Google Search network to generate new gym membership leads, new tanning clients, group class participants, boot camp clients and sport specific and personal training clients. Then, we deploy ads on the Google Display network to support the club’s Remarketing program. We can precisely geo-target your Google AdWords campaigns to any mileage radius out from your club to get to your target audience and convince them to sign up with you!

Are you ready to see what we can do for your gym, health club, or fitness center? Contact us today to learn more!

Website Hosting Solutions

With a website and e-commerce site to maintain for your business, you want to make sure you have the most reliable website hosting solution possible. After all, your online business needs to be up and running, 24/7. When it is down, you are not making money and you may even be losing customers.

At Flyine Search Marketing, we understand the importance of reliable and economical website hosting. That’s why we deliver on both those needs with our three levels of hosting service.  This blog post offers you information on our three levels of hosting service as well as introduces you to our super easy payment channel.

Premium Website Hosting Service

Our premium hosting solution is designed for companies who need a robust Linux server based, PHP/mySQL website hosting solution. The premium hosting package includes full cpanel access with website file back-up capability. Clients may establish up to 20 webmail accounts, 6 FTP accounts and 3 mySQL databases. 

The premium package costs $49 per month and features:

Ø  Linux Server
Ø  Client Receives Cpanel Access
Ø  Upto 20 Webmail Accounts & Assistance Provided With Cpanel Set-up
Ø  Regular Website File Back-up
Ø  Upto 10 Subdomains
Ø  Upto 5 Parked Domains
Ø  upto 5 Ftp Accounts
Ø  2 SQL Databases
Ø  mySQL Database Set-up Wizard
Ø  IP Visitor Log and IP Deny Capability
Ø  Advanced DNS Zone Editor
Ø  AWstats and Webalizer Stats
Additional service features are available by request.

Standard Website Hosting Service

Our standard hosting option is designed for small businesses that need a Linux server based, PHP/mySQL website hosting solution. Standard hosting includes full cpanel access with

website file back-up capability. Clients may establish upto 10 webmail accounts, 3 FTP accounts and 1 mySQL database.

The standard package costs $29 per month and features:

Ø  Linux Server

Ø  Cpanel Receives Cpanel Access

Ø  Upto 10 Webmail Accounts

Ø  5 Subdomains

Ø  3 Parked Domains

Ø  1 Ftp Account

Ø  1 SQL Database

Ø  IP Visitor Log and IP Deny Capability

Ø  Advanced DNS Zone Editor

Ø  AWstats and Webalizer Stats

Additional service features are available by request.

Basic Website Hosting Service

Our basic hosting package is designed for individuals or small business owners who have one URL they need to host. Basic hosting delivers a solid Linux server based, PHP/mySQL hosting solution and includes cpanel access, upto 5 webmail accounts, 2 FTP accounts and 1 mySQL database. 

The basic package costs $25 per month and features:

Ø  Linux Server

Ø  Cpanel Receives Cpanel Access

Ø  Upto 5 Webmail Accounts

Ø  1 Subdomains

Ø  1 Parked Domains

Ø  1 Ftp Account

Ø  1 SQL Database

Our Checkout Platform

If you are ready to set up your hosting plan, we have an easy and very recognizable checkout platform: PayPal. You can simply select the website hosting plan that best fits your needs by clicking the drop down arrow on the payment portal below. Then, you simply select the “Subscribe” button. That will then take you to PayPal where you can complete your purchase.

PayPal offers an extremely reliable, effective, and secure payment portal. You will have the option to pay via your own PayPal account or simply set up recurring payments with your credit card.

Pinterest –The Next Great and Necessary Advertising Platform

While you may commonly associate Pinterest with a site dedicated to recipes, crafts, decorating ideas and party ideas, it is fast becoming a great tool for businesses to connect with various segments of their target audience.

What is Pinterest?

Pinterest says it is a site that helps people collect and organize things they are interested in. Here’s how it works:

• A pin is typically a gift, recipe, design idea, product or quote. If you add the Pin It Button to your website, then it can be used to pin your stuff to Pinterest. Then, other people on Pinterest can re-pin those things or easily visit your website.   
• Boards are used to organize these pins and are arranged by type of item, so then other people can follow those boards where they like the pins. 
• It becomes a great way to find other people who like the same thing as you do and learn about new products or ideas through those people as well as share with them in an authentic and trusting way.

Why Should You Have a Pinterest Account?

As seen in the previous section, you should have a Pinterest account because it is a key way to meet, attract, interact and retain your target audience.

Pinterest even has a number of success stories about how businesses have used Pinterest to grow their customer base and add revenue while further enhancing their brand value.

To help businesses get the most out of Pinterest, the site now offers a number of tools that help a business create its presence there.

These tools include rich pins, pin it button, widget builder and analytics that all help to develop, manage, and track Pinterest success.  

What Can Flyline Do for You?

While it is an incredible tool that is helping many businesses like yours, it is also time-consuming to create and manage. 

That’s why we have added Pinterest to our comprehensive Internet Marketing programs for our customers to help them leverage the power of this very necessary advertising platform.

Our team of knowledgeable social media and online advertising professionals can handle all aspects of a Pinterest business account for you so you can focus on your business. 

This includes adding the pin it button to your website, developing pins and boards, including adding content and images that are search engine optimized, managing the boards and tracking analytics on your behalf.

Ready to learn more about how Pinterest and our other Internet Marketing tactics can help grow your business? Contact us now!

The Benefits of Blogging for Allen’s Flowers and Plants

Blogging benefits your business.  Not only does blogging help you move up in the search engine rankings by regularly offering updated content, but it also helps position your business as the local – and even national – expert on a particular subject, building your brand, your following, and your business revenue.

Many of our florist clients have experienced a tremendous lift in their business thanks to having a regularly updated blog that sets them apart from other florists in their local area.

San Diego Florist Achieves Great Results with Blogging

Over the past year of blogging for San Diego florist Allen’s Flowers and Plants, site visitor traffic on the Allen’s blog has steadily grown. In 2012, the first year of blogging for Allen's Flowers and Plants, the blog was accessed by 3,710 total site visitors. Through the first five months of 2013, blog visits have rapidly increased to well over 10,000 visits.

With the increased volume of site visitors, Allen’s Flowers is now able to produce actual flower sales directly from the blog. These new orders provide a nice supplement to those produced by the website.

Sales transactions aside, blogging is also a great way to enhance the value of other Allen's social media platforms and an awesome way of increasing the client’s information indexing capabilities with the search engines, which has also further improved the San Diego florist’s in-store traffic at all of its San Diego locations.

The Florist Blogging Program

The florist blogging program we develop for our clients is not only SEO-optimized and includes keywords that are used within each blog post, blog post tags, blog post titles and blog post picture captions, but the content is developed around relevant and popular information that customers are often seeking whether they access the blog on their computer, tablet, or smartphone.

Our blog posts are focused on combing excellent and valuable information about various topics, such as:

• Major holidays and celebrations where flowers, plants, and gift baskets are favorite gifts.
•  Events and occasions where flowers are used.
• Seasonal flowers, including care and common uses.
• Specials and deals.
• New products and services.

Our blogging program includes content planning and development, photo selection for each blog post, blog management, and feedback and comment management. 

This means that you have more time to focus on your core flower shop business while we work tirelessly behind the scenes to build your business. Ready to get started? Contact us now!

Many E-commerce Firms Have Chosen Flyline Search Marketing for their Pay Per Click Needs

E-commerce firms believe in the power and results of Pay-Per-Click (PPC) programs. They have seen how it can help them better target their online advertising to reach their intended audience. 

But, many PPC programs fall by the wayside because these E-commerce companies just do not have the time to manage what can be a time-intensive task.

Sometimes, they turn to PPC agencies to service their needs, but they struggle with that as well. Why? 

What happens is that the cost to run these PPC firms with an agency partner becomes too expensive of a proposition. What was once affordable becomes too much when these PPC firms roll in a monthly management fee that is really exorbitant and defeats the purpose of being a true partner to their e-commerce clients. 

There is no reason to spend thousands or tens of thousands of dollars on advertising through a Pay-Per-Click program like Google AdWords. And, that is just one of the reasons why more e-commerce firms are selecting Flyline Search Marketing for their PPC needs.

Price Competitive

We offer specially priced E-commerce packages that are highly competitive when set against these other firms. 

Imagine spending less than $2,000 per month but getting the results you want from programs that might cost upwards of $10,000 or more.

Transparent

Another reason why more companies are working with us is our transparency. We are not pocketing funds out of the fees you pay. 

What you see is what you get with us so that you can track your spending and maximize what you get from this investment.

Results Driven

Real results come from driving high-quality leads, not driving clicks. This means using two to four keyword phrases and sticking with a custom PPC designer who charges a flat fee and stays focused on conversions.

And, our customers benefit from our focus on driving the right results. For example, we built a PPC program for a nationwide pest control e-commerce company. The results were an average 7,000 shopping cart transactions per month, which is a significant uplift in their sales.

How did we do it? Our Google Adwords Certified professionals created 20 active campaigns, built 117 ad groups, developed 154 Google Ads and created a list of more than 2,100 keyword terms. 

You might be wondering why the list only contained 2,100 keyword terms. This is because our objective is not to see how many clicks we can get. Instead, it is all about getting qualified leads that can effectively be converted into sales or, in this case, shopping cart transactions.

This is just one of many examples that illustrate why e-commerce companies choose us for their PPC needs. Are you ready? Contact us now to learn more.

Flyline Search Marketing Creates New Website for HFI Event Services

We’ve been busy building numerous websites in the last few months and we are getting to launch another one for our client, HFI Event Services.

The Georgia-based event planning services was looking to revamp its website to garner more attention in the market as well as integrate it with a number of social media channels.

This blog post provides you with insights into how this company has changed its online presence so you could think about how you might also partner with us to increase traffic, enhance your brand, and generate more business.

About HFI Event Services

The company provides trade show and event development and management services for some of the nation’s largest trade shows and event owners. 

Their services include:

§  Trade Show Development, Budgeting, & Implementation

§  Trade Show Acquisition Plan

§  Marketing & Communications Plan & Implementation & Management

§  Sales Plan & Implementation & Management

§  Conference Development & Implementation

§  Facilitate Committee input and participation

§  Development of Strategic Alliances with other organizations

§  Media Relations Plan & Implementation

§  Feasibility and Competitive Studies

§  Research Studies / Surveys

§  Permanent/Mart Facility showroom development and implementation

§  Organize Pavilion participation in international trade shows

§  Sponsorship Program Development & Implementation

§  Special Events Development & Implementation

§  Exhibit Hall & Conference Center Sales/ Marketing Plan & Implementation

§  On-site Operations and Event Production

§  Facility and Vendor negotiations (union & non-union)

HFI Event Services is owned by Sue McCart. She has years of experience with large and small trade shows, conferences, and public shows, running some of the most prestigious trade shows and events in the country.

The New Website

The new website was built using a new high-tech responsive site design on the Wordpress platform. The responsive website design allows the site to literally morph into a full mobile website when accessed via a smartphone or iOS device like an iPhone or Android. 

The website also can sense if website visitors are using their desktop, laptop, or table device and then adjust accordingly to those screen settings to optimize the viewing experience.  

The website has other enhancements for easier navigation. 

It also has the ability to quickly and effectively deliver regular content updates to keep the website fresh so that customers and potential customers will regularly return to the website and the site will remain positioned in search engines so it can be found easily. 

The content has also been search engine optimized to also help those searching for event services companies find the company quickly and before the competition’s sites.

The Social Media Component

Recognizing the value of social media, the website is now integrated with all the major social media platforms, including Facebook, Twitter, LinkedIn and RSS Feed. This helps encourage website visitors to easily add the company to their social media circles with just a click of a button.

Are You Ready to Increase Your Online Presence?

Contact us if you are ready to find out more about our website development and website design services.

The Rundown on Google Places: Making it Easier for Your Customers to Find You

Every day, millions of users search the Internet for local businesses. They are searching for a new place to eat, a trustworthy business to fix up their car, or a place to get their hair done.

Roughly 80% of these people are searching with Google.

As a business owner, you need to ask yourself:  Are you on Google yet? It’s okay if you are not. 

However, in order for your business to thrive and even survive, it is very important for it to have an online presence. 

When you have this online presence, there is no better a place than Google to get the attention you are seeking from your target audience.

Be Seen with Google Places

There are many aspects of Google connected to online advertising opportunities. There is their social media site known as Google+, their hyper-effective Google AdWords pay-per-click (PPC) platform, and their Google Places platform.

What is Google Places? Essentially, it is an updated form of Google Maps that allows for a webpage of sorts to be available to every business in the world. 

This has allowed its capabilities of online advertising to be expanded in what it can deliver for the businesses that use this Google platform.

Thanks to Google Places, participating businesses no longer have to compete for organic placement on search engine results. Other great benefits for businesses like yours include the following:

• Even if your business doesn’t have a website, your Google Places page still allows you a place to display important information for potential customers. This information can be an address, business hours, or a phone number. There is also room to provide additional content to market your business.
• If your business already has a website, then the Google Places page becomes just another great place for extra exposure, which can then lead more people to your website for further information.
• Google Places is a great way to get your business local exposure because it is geared toward connecting you with those closest to you.

Google Places can be easily setup by anyone with a computer and Internet access. Even better, the platform is made available for free use with an optional pay-per-click (PPC) style addition.  

To make best use of this platform and see truly remarkable results, it is important to have the in-depth knowledge and experience of using all of Google’s platforms.

At Flyline Search Marketing, we have specially trained Google AdWord professionals who have extensive knowledge and experience on how Google’s platforms function. 

We highly suggest that any business that is interested in moving forward with Google Places should contact us to learn more about how we can create a customized Internet marketing program that includes Google Places along with various other channels, including SEO, blogs, press releases, PPC and website content and development.