Flyline current provides a turn-key Twitter services
management solution for its florist clients, including Carithers Flowers (http://www.twitter.com/CarithersFlwrs).
It is a solution that Carithers and other florists have been leveraging to
interact with their target audience, share news, promote the business and
enhance their brand reputation.
This blog post provides some background on the program and
the value of this tool as part of an overall social media marketing and
Internet Marketing program that Flyline has designed exclusively for florists.
The Value of Social
Media Marketing
Social Media Marketing
is rapidly gaining traction in the florist community as a tool to work with
local and national customers and potential customers. It helps to build buzz
and generate interest in a local business whose target audience may no longer
be turning to traditional media channels to hear about what their neighborhood
florist is advertising.
The
first step Flyline takes is to evaluate a potential client’s business to determine
the best social media marketing programs to include in the Internet Marketing
program that will feed back into the website as well as push people into the
storefronts.
The Twitter Services
Management Solution
Flyline staff puts together daily tweets that are themed
appropriately to the season or holiday time frame. Each tweet is professionally
written and designed to generate a buzz around the business.
It is also a way to build natural, in-bound links deep into
the client’s website to generate organic results from the social media program.
The tweets are also designed to engage with the audience and encourage them to
re-tweet the information to create a viral effect for further return on
investment.
The additional benefit from the Twitter program is that it
can instantly update the other social media sites, including Facebook, which
provides a way to spread the messages to more of the target audience without
having to spend as much time on marketing efforts.
Flyline also adds a Twitter widget to your website to make it
easy for customers or website visitors to follow you on Twitter with just a few
clicks.
If you are interested in increasing your brand awareness and
getting to know more about your customer, then you should consider an Internet
Marketing program that includes a Twitter management services program. Contact us today to learn
more!
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