Thursday, May 9, 2013

Create a Buzz in the Marketplace around Your Business with Flyline’s Press Release Services


Press releases have been a long used publicity vehicle for getting a business attention through the press, including newspapers, magazines, radio and television. 

Now, press releases have gotten with the times and become an online tool for garnering this same attention but adding a more targeted approach through the use of search engine optimization (SEO) strategies and dissemination on additional platforms, such as social media, blogs, and online newswires.

How to Use Press Releases
For our florist clients like Peoples Flower Shops and Carithers Flowers, press releases have been an integral part of their revenue growth and increased website and in-store traffic.  

The press release has been used for many different announcements, including:
  • Holidays and occasions, such as Valentine’s Day, Mother’s Day, and Easter;
  • Events like those in-store or those that the florists participate in or sponsor;
  • Specials and discounts on flowers, plants, and gifts; and
  • Special services like wedding flowers and event flowers. 

The press releases are typically between 400 and 500 words and focus on providing specific facts and information that a media channel may find of interest for their readers. 

The press releases are also written to include keywords that are important to search engines to help improve indexing capabilities.

Our Internet Press Release Program
We offer professional Internet press release writing and submission services. It is easy to get started with our press release program. Here is how it works:
  • We will set up a submission account for you with our one of the major release services.
  • Our content writing team will generate a certain number of press releases per month that fits your needs and budget. Typically, we recommend that you submit at least two releases per month. This provides regular news that will begin to get attention as the releases are issued on a regular basis.
  • We follow press release submission service best practice guidelines to ensure that our clients’ press releases are indexing strongly and have great staying power. We find that our clients’ releases continue to be picked up by the major search engines months and even years after they were submitted to the search engines.
Ready to Get Started?
As part of our comprehensive Internet Marketing programs, our Internet press release program delivers the publicity you need to build your client base, enhance your brand image, and increase your revenue over time. If you are ready to get started or have more questions about what we can do for you, please contact us now!

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