Press releases have been a long used publicity vehicle for getting a business attention through the press, including newspapers, magazines, radio and television.
Now, press releases have gotten
with the times and become an online tool for garnering this same attention but
adding a more targeted approach through the use of search engine optimization (SEO)
strategies and dissemination on additional platforms, such as social media,
blogs, and online newswires.
How to Use Press
Releases
For our florist clients like Peoples Flower Shops
and Carithers Flowers, press releases have been an integral part of their
revenue growth and increased website and in-store traffic.
The press release has been used for many
different announcements, including:
- Holidays and occasions, such as Valentine’s Day, Mother’s Day, and Easter;
- Events like those in-store or those that the florists participate in or sponsor;
- Specials and discounts on flowers, plants, and gifts; and
- Special services like wedding flowers and event flowers.
The press releases are typically between 400 and
500 words and focus on providing specific facts and information that a media
channel may find of interest for their readers.
The press releases are also
written to include keywords that are important to search engines to help
improve indexing capabilities.
Our Internet Press Release Program
We offer professional
Internet press release writing and submission services. It is easy to get
started with our press release program. Here is how it works:
- We will set up a submission account for you with our one of the major release services.
- Our content writing team will generate a certain number of press releases per month that fits your needs and budget. Typically, we recommend that you submit at least two releases per month. This provides regular news that will begin to get attention as the releases are issued on a regular basis.
- We follow press release submission service best practice guidelines to ensure that our clients’ press releases are indexing strongly and have great staying power. We find that our clients’ releases continue to be picked up by the major search engines months and even years after they were submitted to the search engines.
Ready to Get Started?
As part
of our comprehensive Internet Marketing programs, our Internet press release
program delivers the publicity you need to build your client base, enhance your
brand image, and increase your revenue over time. If you are ready to get
started or have more questions about what we can do for you, please contact us now!
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