Exclusivity Agreements for Florists

While there are many Internet Marketing companies out there, not too many know the florist industry like we do. 

We have been working with various florists around the country for the last decade, creating a customized floral Internet Marketing program designed around flower shops’ unique needs, specific target audience, and ongoing changes in florist industry trends. 

And, when it comes to offer an exclusivity agreement for the florists we work with, we are pretty sure we stand alone in offering such a unique service.

What is an Exclusivity Agreement?

An exclusivity agreement is made between two businesses in which they agree to only deal with each other in relation to a specific area of business, including a type of service and even a geographical area where that service is offered. 

The businesses agree that they will not engage in this activity in that area with any other similar business. Hence, they are exclusively working for that firm in that area, which means they have the full attention of that business in terms of providing that service.

This helps to create a competitive advantage plus goes a long way to solidifying a business relationship. It also offers some measure of predictability to assist with planning and budgeting.

Our Exclusivity Agreements

This is exactly what we do with the florists we work with and who have signed on to our comprehensive Internet Marketing program for florists – we only contract with one florist per geographic market.

Here are our current exclusivity arrangements:

• Allen’s Flowers & Plants has exclusivity in San Diego, California
• Allen’s Flower Market has exclusivity in Long Beach, California
•  Allen’s Flower Market Online has exclusivity in Reseda, California
• Carithers Flowers has exclusivity in Atlanta, Georgia
• Peoples Flowers has exclusivity in Albuquerque, New Mexico
• Veldkamp’s Flowers has exclusivity in Denver, Colorado

Details and Requirements for Gaining Exclusivity  

In order to enjoy this unique service offering, there are some specific details and requirements from Flyline:

·         Exclusivity is not available unless you are using our premium service offering, which we have specifically tailored for florists and that delivers steady growth in sales transactions as well as sustained revenue growth.

·         There is a minimum 12-month contract term required. While some of the platforms used to deliver our comprehensive marketing program for florists can generate immediate sales results, most of the tactics are focused on building brand awareness and long-term organic power. That’s why we request that an annual contract be signed in order to get the best results from the overall Internet Marketing program.

·         We define the specific area to be reserved in the contract with each specific client.

It’s that simple and it’s so very effective. If you are ready to learn more, contact us today!

Turnkey Twitter Services Management Solution for Florists

While many florists used to think a social media platform like Twitter was just for big businesses or celebrities, more florists are now realizing the power that it can hold in reaching and engaging their target audience in a new way.

The Challenges of Tweeting

Despite recognizing the value, many florists are not entirely sure how to use Twitter, what to talk about, and how to get the maximum benefit from it. There is also the concern over time limitations when trying to focus on day-to-day business activities.

Even though the posts are 140 characters or less, florists may not be sure what to do let alone how to connect this platform to any other Internet Marketing strategies that could help them or that they are already using.

Forming a Twitter Partnership

As a florist, this is when you could use the expertise and resources of an Internet Marketing firm like Flyline Search Marketing who also understands the florist business, industry, and target audience, especially after continuing to work with six well-known florists around the country.  

Twitter Case Study: Veldkamp’s Flowers

To help you understand how Flyline Search Marketing can assist you with growing your traffic, revenue, and brand recognition, let’s look at one of Flyline’s current clients, Veldkamp’s Flowers, a family owned and operated flower shop located in Denver, Colorado.

Flyline provides them with a turnkey Twitter services management solution. Check out their Twitter site at https://twitter.com/veldkamps to see what they tweet and re-tweet about. The Denver florist has already realized the value of using Twitter as a solution for connecting with current and prospective customers in a new way that their traditional marketing efforts could not accomplish.

As part of their ongoing Internet Marketing contract, Flyline provides the Denver florist with a number of Twitter services. This includes putting together daily tweets that are themed appropriately to the season or holiday time-frame as well as those that may highlight current promotions, new products, or tips on flower and plant care.

Each tweet is professionally written to highlight key concepts and keywords. These tweets are designed to generate buzz around the Denver florist as well as enhance its brand attributes in the minds of its target audience. The tweets also focus on building natural, in-bound links deep into the client’s website.

Are you ready to see how Twitter can help your flower shop build business? Contact us now to learn more!

Enjoy the Benefits of Exclusivity

Allen’s Flower Market of Long Beach, California is enjoying the benefits of exclusivity with us. That’s right! 

Their comprehensive Internet Marketing contract has entitled them to have our sole focus in their geographical area. That means we will not partner with any of their local competitors and handle their marketing at the same time.

That sole focus means a lot with florists and other local businesses that want to know you are looking out just for them and not splitting the local target audience down the middle with the florist down the street.

The Exclusivity Benefit

Here’s how our exclusivity service works for those clients who use our premium comprehensive Internet Marketing program:

·         Florists must sign a contract for our Comprehensive Internet Marketing program that has been designed specifically to assist florists with their marketing objectives. This proven Internet Marketing program is actively being used by florists all over the country and has yielded increased sales transactions as well as sustained revenue growth.

·         The contract must be for a minimum of 12 months. This provides a way to ensure that all tactics in the florist Internet Marketing program deliver the intended results. While some tactics deliver immediate sales results, there are many tactics that build momentum over time in order to build the brand and generate long-term organic results. For example, search engines reward websites that continually offer highly relevant and fresh content.

·         The exclusivity is in place during the time of the contract period. If you decide to renew your contract like Allen’s Flower Market of Long Beach recently did, then the exclusivity benefit will continue uninterrupted.

·         We define the specific coverage area for the exclusivity to be reserved in the contract with each specific client.

Allen’s Flower Market is located at 600 E. Willow Street, Long Beach, CA 90806. They were voted “Best Florist” in Long Beach, California in 2012. Be sure to check them out!

Are you ready to experience the tremendous results that we can produce through a wide range of Internet Marketing tactics? Be sure to contact us now to find out if your area is available for this exclusivity service before your competition does!

The Benefits of Blogging: Allen’s Flower Market Case Study

Blogging pays off for many types of businesses. Recently, florists around the country have started to experience how this online channel can solidify their relationships with existing customers while also help to attract new ones. 

Even better, blogging helps to position each florist as an expert in their industry, attracting local and national business.

This blog post offers a case study of one of our very successful florist clients who has experienced all the benefits that blogging has to offer them.

About Allen’s Flower Market

Allen’s Flower Market is a family owned and operated business headquartered in Long Beach, California. 

For more than 30 years, the family has been working in their store and being personally involved in all aspects of the business – from floral design and delivery to customer service.

The Company guarantees the freshness of its flower arrangements by purchasing its flowers, roses, plants and blooming plants directly from growers, and it is committed to accommodating all individual requests. The shop is open seven days a week, including holidays. Their website is: www.allensflowermarket.net.

Blogging Results

Over the past year of blogging for Allen’s Flower Market, site visitor traffic on the Allen’s blog has steadily grown.

In 2012, the first year of blogging for Allen's, the blog was accessed by 704 total site visitors. Through the first seven months of 2013, blog visits have rapidly increased to well over 900 visits.

With the increased volume of site visitors, Allen’s Flower Market is now positioned to drive actual flower sales directly from the blog. These new orders provide a nice supplement to those produced by the website.

Sales transactions aside, blogging is also a great way to enhance the value of other Allen's social media platforms and an awesome way of increasing the client’s information-indexing capabilities with the search engines. 

The blog is set up so that, every time a new post appears, the new post is announced on its social media channels.

What We Can Do for Your Business

Whether you don’t have a blog at all or you have started one but can’t keep up, the team at Flyline Search Marketing is here to help. We can handle the entire blogging process, along with all your Internet Marketing needs. 

We create your blog design and content, plan for timely topics and content in advance, manage comments and feedback on the blog, and upload photos and graphics to enhance the look and feel of the blog, which is aligned with your brand look, including logo.

Are you ready to get started or have questions? Contact us now!

Flyline Provides a Turn-Key Twitter Services Management Solution for Florists

Twitter is used more and more by small and medium-sized businesses to interact with their customers and gain local and national recognition for their products and services. One industry that is starting to understand the real benefits of using social media tools like Twitter are florists.

Case Study of Allen’s Flowers and Plants of San Diego

Case in point is Allen’s Flowers and Plants of San Diego, a family-owned and family-operated florist with three locations throughout San Diego County. 

The florist has been a client of Flyline Search Marketing since April 2012 and recently renewed its contract for comprehensive Internet Marketing services for another year.

Along with the other social media, public relations, and marketing and advertising tools that the florist Internet Marketing program for Allen’s Flowers and Plants includes, Twitter has been a way for them to engage with their audience and quickly share updates to their websites, new press releases and blog posts, and daily deals and specials as well as answer questions from customers or followers.

The results have been spectacular for the San Diego florist. They have experienced growth in their online and in-store traffic, sales, and brand recognition. Many customers have also retweeted their tweets to incrementally increase their Twitter followers.

Our Turn-Key Twitter Service for Florists

The Flyline staff puts together daily tweets, which are themed appropriately to the seasonal or holiday time frame. Each tweet is professionally written and designed to generate a buzz around the business as well as focused on building natural in-bound links deep into the client’s website.

The Twitter account is also integrated onto the client’s website so that it visitors to the website can easily begin following the client on Twitter. 

This plug-in also makes it easier for any changes or updates to the website or blog to post on Twitter, which also then posts to Facebook to efficiently cover all Internet Marketing channels on the client’s behalf.

Flyline can do the same for your florist business! Imagine focusing on your core business while a professional, seasoned team of Internet Marketing experts are working tirelessly on your behalf to comprehensively cover all platforms and channels with news about your flower shop and developing a brand presence that positions you as the local flower and gift expert in your area.

Contact us now and you can learn more about our Twitter Services Management solution as well as our carefully crafted Florist Internet Marketing Program. 

The Benefits of Blogging for Allen’s Flowers and Plants

Blogging benefits your business.  Not only does blogging help you move up in the search engine rankings by regularly offering updated content, but it also helps position your business as the local – and even national – expert on a particular subject, building your brand, your following, and your business revenue.

Many of our florist clients have experienced a tremendous lift in their business thanks to having a regularly updated blog that sets them apart from other florists in their local area.

San Diego Florist Achieves Great Results with Blogging

Over the past year of blogging for San Diego florist Allen’s Flowers and Plants, site visitor traffic on the Allen’s blog has steadily grown. In 2012, the first year of blogging for Allen's Flowers and Plants, the blog was accessed by 3,710 total site visitors. Through the first five months of 2013, blog visits have rapidly increased to well over 10,000 visits.

With the increased volume of site visitors, Allen’s Flowers is now able to produce actual flower sales directly from the blog. These new orders provide a nice supplement to those produced by the website.

Sales transactions aside, blogging is also a great way to enhance the value of other Allen's social media platforms and an awesome way of increasing the client’s information indexing capabilities with the search engines, which has also further improved the San Diego florist’s in-store traffic at all of its San Diego locations.

The Florist Blogging Program

The florist blogging program we develop for our clients is not only SEO-optimized and includes keywords that are used within each blog post, blog post tags, blog post titles and blog post picture captions, but the content is developed around relevant and popular information that customers are often seeking whether they access the blog on their computer, tablet, or smartphone.

Our blog posts are focused on combing excellent and valuable information about various topics, such as:

• Major holidays and celebrations where flowers, plants, and gift baskets are favorite gifts.
•  Events and occasions where flowers are used.
• Seasonal flowers, including care and common uses.
• Specials and deals.
• New products and services.

Our blogging program includes content planning and development, photo selection for each blog post, blog management, and feedback and comment management. 

This means that you have more time to focus on your core flower shop business while we work tirelessly behind the scenes to build your business. Ready to get started? Contact us now!

Exclusivity is Available to Florists that Contract with Us on Our Premium Comprehensive Internet Marketing Program

Everyone likes the idea of exclusivity. It means you are the only one so you are getting the full attention. And, that’s what Flyline Search Marketing offers its florist customers around the country – they get exclusivity in their area where Flyline will only work with them and not sign on any of their competition.

What Areas are Taken?

Our current exclusivity arrangements include:

• Allen’s Flowers & Plants has exclusivity in San Diego, California
• Allen’s Flower Market has exclusivity in Long Beach, California
• Carithers Flowers has exclusivity in Atlanta, Georgia
  
• Peoples Flowers has exclusivity in Albuquerque, New Mexico

What’s a Comprehensive Internet Marketing Program Involve?

The Florist Internet Marketing program covers numerous platforms and strategies all designed to deliver results and offer a significant return on a very value-oriented investment in the program. 

Here’s what you will receive when you sign up for a 12-month contract to get exclusivity for your florist business:

• Google Adwords Advertising Services – Search Network Campaigns
• Google Remarketing Program
• Google Mobile Campaigns
• Google Places Account Management
• Google Analytics
• Google Conversion Code
• Call Tracking & Recording Services, 5 Call Tracking & Recording Lines Included
• Yahoo/Bing Sponsored Search Advertising Services (Mirrors Google Search Network & Mobile Campaigns)
• Facebook Fan Page Account Set-up & Daily Account Management
• Twitter Account Set-up, We Build Twitter Followers & Actively Tweet For Client
• Google Blogger  or WordPress Blog Account Set-up, All Content Writing and Blog Management Included
• Internet Press Release Account Set-up, All Content Writing and PR Account Management Included
• SEO Consulting Guidance
• Website Content Guidance

What are the Exclusivity Requirements?

• Florists must contract for our Comprehensive Internet Marketing Program. Exclusivity is not available unless you are using our premium service offering specifically tailored for florists.
  
• A minimum 12-month contract term is required.  
• The Flyline Search Marketing team defines the specific area to be reserved in the contract with each specific client.

What about Results?

Since deploying our original PPC program for florists back in January 2009, Flyline has produced 27,070 total sales conversions from paid search for florists we serve. We know the exact keywords that drove all 27,070 of those paid search conversions. 

That data has been factored back into our PPC program design to keep the design up to date and relevant.

Ready to get started? Contact us now to learn more!

Create a Buzz in the Marketplace around Your Business with Flyline’s Press Release Services

Press releases have been a long used publicity vehicle for getting a business attention through the press, including newspapers, magazines, radio and television. 

Now, press releases have gotten with the times and become an online tool for garnering this same attention but adding a more targeted approach through the use of search engine optimization (SEO) strategies and dissemination on additional platforms, such as social media, blogs, and online newswires.

How to Use Press Releases

For our florist clients like Peoples Flower Shops and Carithers Flowers, press releases have been an integral part of their revenue growth and increased website and in-store traffic.  

The press release has been used for many different announcements, including:

• Holidays and occasions, such as Valentine’s Day, Mother’s Day, and Easter;
• Events like those in-store or those that the florists participate in or sponsor;
• Specials and discounts on flowers, plants, and gifts; and
• Special services like wedding flowers and event flowers. 

The press releases are typically between 400 and 500 words and focus on providing specific facts and information that a media channel may find of interest for their readers. 

The press releases are also written to include keywords that are important to search engines to help improve indexing capabilities.

Our Internet Press Release Program

We offer professional Internet press release writing and submission services. It is easy to get started with our press release program. Here is how it works:

• We will set up a submission account for you with our one of the major release services.
• Our content writing team will generate a certain number of press releases per month that fits your needs and budget. Typically, we recommend that you submit at least two releases per month. This provides regular news that will begin to get attention as the releases are issued on a regular basis.
• We follow press release submission service best practice guidelines to ensure that our clients’ press releases are indexing strongly and have great staying power. We find that our clients’ releases continue to be picked up by the major search engines months and even years after they were submitted to the search engines.
  

Ready to Get Started?

As part of our comprehensive Internet Marketing programs, our Internet press release program delivers the publicity you need to build your client base, enhance your brand image, and increase your revenue over time. If you are ready to get started or have more questions about what we can do for you, please contact us now!

Flyline Provides Turn-Key Twitter Services Management Solution for Florists

Flyline current provides a turn-key Twitter services management solution for its florist clients, including Carithers Flowers (http://www.twitter.com/CarithersFlwrs). It is a solution that Carithers and other florists have been leveraging to interact with their target audience, share news, promote the business and enhance their brand reputation.

This blog post provides some background on the program and the value of this tool as part of an overall social media marketing and Internet Marketing program that Flyline has designed exclusively for florists.

The Value of Social Media Marketing

Social Media Marketing is rapidly gaining traction in the florist community as a tool to work with local and national customers and potential customers. It helps to build buzz and generate interest in a local business whose target audience may no longer be turning to traditional media channels to hear about what their neighborhood florist is advertising.

The first step Flyline takes is to evaluate a potential client’s business to determine the best social media marketing programs to include in the Internet Marketing program that will feed back into the website as well as push people into the storefronts.

The Twitter Services Management Solution

Flyline staff puts together daily tweets that are themed appropriately to the season or holiday time frame. Each tweet is professionally written and designed to generate a buzz around the business.

It is also a way to build natural, in-bound links deep into the client’s website to generate organic results from the social media program. 

The tweets are also designed to engage with the audience and encourage them to re-tweet the information to create a viral effect for further return on investment.

The additional benefit from the Twitter program is that it can instantly update the other social media sites, including Facebook, which provides a way to spread the messages to more of the target audience without having to spend as much time on marketing efforts.

Flyline also adds a Twitter widget to your website to make it easy for customers or website visitors to follow you on Twitter with just a few clicks.

If you are interested in increasing your brand awareness and getting to know more about your customer, then you should consider an Internet Marketing program that includes a Twitter management services program. Contact us today to learn more!