What Makes Social Media Platforms Such Effective Viral Marketing Tools?

You may hear a lot about Facebook, YouTube, LinkedIn, Twitter and Pinterest – in fact, you may even use them in your personal life – but these are tools that you need to consider using for your small business. Here’s why.

These social media sites are designed solely for the purpose of expansion and continually adding to your social circle to find more people who share your interests and that can exchange information with you and vice versa. With this rapid expansion, your messages about your brand will travel faster than any other type of communication platform.

You want your followers to tell their friends, subscribers, followers and connections about your business, but they cannot do that if you do not also have a presence on these social media platforms. And, if you are on these sites, you must know what interests them enough to decide that they must share it and pass it on for that viral effect.

Another advantage to social media sites like Multiply, MySpace, Yfrog, Flickr and Pinterest is that they are specifically designed for disseminating information to the largest groups of people. These particular social media tools are also favored by search engines, which often feature information from these sites in their search engine results.

While you don’t have to be on every social media platform that is out there, it is important to have a comprehensive strategy as part of your marketing efforts. 

The problem is that you may not know which ones work best for your type of business or you simply do not have the time to update the content as regularly as it needs to be in order to garner attention and have your followers, subscribers, and fans share that information.

That’s why you need a social media marketing partner like Flyline Search Marketing who has the expertise to know what works as well as the team of professionals who can create, post, manage, monitor and track the content and responses for you. 

Our social media services have proven to be affordable and effective, generating results that include more in-store and web traffic, increased sales, and enhanced brand recognition.

If you are ready to start building the buzz about your business, Flyline can help. We have worked with all types of businesses, including florists, gyms and fitness centers, and auto dealerships, with significant quantitative improvements in their business and brand. Contact us now to learn more!

Pinterest –The Next Great and Necessary Advertising Platform

While you may commonly associate Pinterest with a site dedicated to recipes, crafts, decorating ideas and party ideas, it is fast becoming a great tool for businesses to connect with various segments of their target audience.

What is Pinterest?

Pinterest says it is a site that helps people collect and organize things they are interested in. Here’s how it works:

• A pin is typically a gift, recipe, design idea, product or quote. If you add the Pin It Button to your website, then it can be used to pin your stuff to Pinterest. Then, other people on Pinterest can re-pin those things or easily visit your website.   
• Boards are used to organize these pins and are arranged by type of item, so then other people can follow those boards where they like the pins. 
• It becomes a great way to find other people who like the same thing as you do and learn about new products or ideas through those people as well as share with them in an authentic and trusting way.

Why Should You Have a Pinterest Account?

As seen in the previous section, you should have a Pinterest account because it is a key way to meet, attract, interact and retain your target audience.

Pinterest even has a number of success stories about how businesses have used Pinterest to grow their customer base and add revenue while further enhancing their brand value.

To help businesses get the most out of Pinterest, the site now offers a number of tools that help a business create its presence there.

These tools include rich pins, pin it button, widget builder and analytics that all help to develop, manage, and track Pinterest success.  

What Can Flyline Do for You?

While it is an incredible tool that is helping many businesses like yours, it is also time-consuming to create and manage. 

That’s why we have added Pinterest to our comprehensive Internet Marketing programs for our customers to help them leverage the power of this very necessary advertising platform.

Our team of knowledgeable social media and online advertising professionals can handle all aspects of a Pinterest business account for you so you can focus on your business. 

This includes adding the pin it button to your website, developing pins and boards, including adding content and images that are search engine optimized, managing the boards and tracking analytics on your behalf.

Ready to learn more about how Pinterest and our other Internet Marketing tactics can help grow your business? Contact us now!