How to Generate Leads through Google Advertising

There are many ways to generate leads by using Google Advertising, including Google AdWords. This is because it if focused on generating targeted leads that come to your website and can be converted into potential sales. There are some important things to know though to ensure that you maximize your Google advertising budget and get the most leads possible.

How it Works

With a Google AdWords account, you can click campaigns and create a new campaign. Here you can select your geographic targets and name the campaign. You can specify specific languages or areas where you do business. The targeting also allows you to pick keywords for your campaign, which are relevant to your business and website content. From there, you determine how many clicks or leads you might get and then you get an estimated cost from Google. You can also determine where this campaign appears from the Networks menu.

Other Ways to Get Leads

While campaigns definitely deliver leads, you need to also take advantage of other features offered by Google to maximize your online advertising potential. That’s when you can also use call extensions to capture calls from the search results page as well as tracking calls from your website since so many people now use their cell phones to connect once they have done their search.

With your Google advertising, you can display your phone number next to the ad on a search results page, encouraging consumers to call you, which gives you the chance of turning that lead into a sales conversion.  Plus, since the calls are recorded and forwarded, you can track how your campaign is influencing those that see it. This may mean that you will have to make adjustments to the campaign, but that can lead to even more leads thanks to this knowledge.

The advantages are that call tracking can help to optimize Google AdWords campaigns while these other features help to capture and track offline conversions done through phone calls, including determining exactly what made them call – the search engine results page or arrival at the website.

Professional Assistance with Google Advertising

As certified Google AdWords providers, the professional team at Flyline Search Marketing can help you by providing you with targeted campaigns as well as managing your entire Google AdWords account. Find out more by contacting us today!

Pinterest –The Next Great and Necessary Advertising Platform

While you may commonly associate Pinterest with a site dedicated to recipes, crafts, decorating ideas and party ideas, it is fast becoming a great tool for businesses to connect with various segments of their target audience.

What is Pinterest?

Pinterest says it is a site that helps people collect and organize things they are interested in. Here’s how it works:

• A pin is typically a gift, recipe, design idea, product or quote. If you add the Pin It Button to your website, then it can be used to pin your stuff to Pinterest. Then, other people on Pinterest can re-pin those things or easily visit your website.   
• Boards are used to organize these pins and are arranged by type of item, so then other people can follow those boards where they like the pins. 
• It becomes a great way to find other people who like the same thing as you do and learn about new products or ideas through those people as well as share with them in an authentic and trusting way.

Why Should You Have a Pinterest Account?

As seen in the previous section, you should have a Pinterest account because it is a key way to meet, attract, interact and retain your target audience.

Pinterest even has a number of success stories about how businesses have used Pinterest to grow their customer base and add revenue while further enhancing their brand value.

To help businesses get the most out of Pinterest, the site now offers a number of tools that help a business create its presence there.

These tools include rich pins, pin it button, widget builder and analytics that all help to develop, manage, and track Pinterest success.  

What Can Flyline Do for You?

While it is an incredible tool that is helping many businesses like yours, it is also time-consuming to create and manage. 

That’s why we have added Pinterest to our comprehensive Internet Marketing programs for our customers to help them leverage the power of this very necessary advertising platform.

Our team of knowledgeable social media and online advertising professionals can handle all aspects of a Pinterest business account for you so you can focus on your business. 

This includes adding the pin it button to your website, developing pins and boards, including adding content and images that are search engine optimized, managing the boards and tracking analytics on your behalf.

Ready to learn more about how Pinterest and our other Internet Marketing tactics can help grow your business? Contact us now!