There are many ways to
generate leads by using Google Advertising, including Google AdWords. This is
because it if focused on generating targeted leads that come to your website
and can be converted into potential sales. There are some important things to
know though to ensure that you maximize your Google advertising budget and get
the most leads possible.
How it Works
With a Google AdWords account,
you can click campaigns and create a new campaign. Here you can select your
geographic targets and name the campaign. You can specify specific languages or
areas where you do business. The targeting also allows you to pick keywords for
your campaign, which are relevant to your business and website content. From there,
you determine how many clicks or leads you might get and then you get an
estimated cost from Google. You can also determine where this campaign appears
from the Networks menu.
Other Ways to Get Leads
While campaigns definitely
deliver leads, you need to also take advantage of other features offered by
Google to maximize your online advertising potential. That’s when you can also
use call extensions to capture calls from the search results page as well as
tracking calls from your website since so many people now use their cell phones
to connect once they have done their search.
With your Google
advertising, you can display your phone number next to the ad on a search
results page, encouraging consumers to call you, which gives you the chance of
turning that lead into a sales conversion.
Plus, since the calls are recorded and forwarded, you can track how your
campaign is influencing those that see it. This may mean that you will have to
make adjustments to the campaign, but that can lead to even more leads thanks
to this knowledge.
The advantages are that call
tracking can help to optimize Google AdWords campaigns while these other
features help to capture and track offline conversions done through phone calls,
including determining exactly what made them call – the search engine results
page or arrival at the website.
Professional Assistance with Google Advertising
As certified Google AdWords providers, the professional
team at Flyline Search Marketing can help you by providing you with targeted
campaigns as well as managing your entire Google AdWords account. Find out more
by contacting us today!