Bring Your Website Back to Life

You may have had your website a long time and realized that it has stayed the same the entire time with no content changes or design refresh. What happens is that it becomes stale from the lack of attention it is getting. 

And, no one likes stale – your customers or prospects that both realize you have not done anything with your website. It makes them wonder if you take the same approach with your business, including products and services as well as customers.

Over time, even the search engines will notice that you have not done anything with your website. That means you will slip down the rankings, which makes it difficult for your target audience to find your business. That lack of life to your website will really start to work against you as you become less relevant while your competition stays on top because they are regularly refreshing their website.

You can do the same thanks to partnering with an experienced Internet Advertising agency that specializes in marketing, advertising, content, website design and development and social media. At Flyline, we have been helping clients bring their websites back to life with a team of professionals with extensive experience in creating attractive and relevant websites.

With our websites, we include a great tool that allows you to take charge of your website and regularly add content, including temporary pages with seasonal information and specials or new permanent pages as you expand your offering for customers. 

Of course, we can also add content for you while also providing recommendations on design enhancements that make customers feel like they are seeing something new each time they return.

To keep your website fresh, we can also offer other strategies, such as a blog and news page that is updated on a weekly and monthly basis with new information that you can link to your social media presence so customers and prospects always know when your website has something new to offer. 

Then, we can add other relevant content, including a library of informative articles where visitors can benefit from getting help with a problem or are entertained by the prospect of learning something new. This library of resource material can also include videos and photo galleries, which also attract visitors and keep your site feeling fresh.

All of these strategies also help keep search engines in the loop so that they continue to rank you high on the relevance chain in the results, further benefiting your business. If you are ready for a website makeover, contact us now!

The Rundown on Google Places: Making it Easier for Your Customers to Find You

Every day, millions of users search the Internet for local businesses. They are searching for a new place to eat, a trustworthy business to fix up their car, or a place to get their hair done.

Roughly 80% of these people are searching with Google.

As a business owner, you need to ask yourself:  Are you on Google yet? It’s okay if you are not. 

However, in order for your business to thrive and even survive, it is very important for it to have an online presence. 

When you have this online presence, there is no better a place than Google to get the attention you are seeking from your target audience.

Be Seen with Google Places

There are many aspects of Google connected to online advertising opportunities. There is their social media site known as Google+, their hyper-effective Google AdWords pay-per-click (PPC) platform, and their Google Places platform.

What is Google Places? Essentially, it is an updated form of Google Maps that allows for a webpage of sorts to be available to every business in the world. 

This has allowed its capabilities of online advertising to be expanded in what it can deliver for the businesses that use this Google platform.

Thanks to Google Places, participating businesses no longer have to compete for organic placement on search engine results. Other great benefits for businesses like yours include the following:

• Even if your business doesn’t have a website, your Google Places page still allows you a place to display important information for potential customers. This information can be an address, business hours, or a phone number. There is also room to provide additional content to market your business.
• If your business already has a website, then the Google Places page becomes just another great place for extra exposure, which can then lead more people to your website for further information.
• Google Places is a great way to get your business local exposure because it is geared toward connecting you with those closest to you.

Google Places can be easily setup by anyone with a computer and Internet access. Even better, the platform is made available for free use with an optional pay-per-click (PPC) style addition.  

To make best use of this platform and see truly remarkable results, it is important to have the in-depth knowledge and experience of using all of Google’s platforms.

At Flyline Search Marketing, we have specially trained Google AdWord professionals who have extensive knowledge and experience on how Google’s platforms function. 

We highly suggest that any business that is interested in moving forward with Google Places should contact us to learn more about how we can create a customized Internet marketing program that includes Google Places along with various other channels, including SEO, blogs, press releases, PPC and website content and development. 

In the Know with SEO

Search Engine Optimization (SEO) is an ever-changing process often used to keep your business 'known' by Google and other search engine websites that many people swear by to get greater traffic to their websites and reach their target audience.

 

When it comes to the Internet and companies like Google and Yahoo/Bing, strategies seem to be constantly revised as they work to ensure that companies are not taking advantage of the search engine system. As with all games, there are rules and you either follow them or break them.

 

However, search engines are putting technology to work to make sure that bucking the search engine system is near impossible to do. Instead, today’s Internet Marketing strategies are all about following some specific SEO rules to get the desired website traffic.

 

Getting Google to Recognize

 

When Google and other major search engines receive a 'search inquiry,' information related to a query is revealed in a matter of milliseconds to the user who has made the query.

So how do you get these search engines to recognize your website and its content so customers and potential customers can easily find you?

After all, if you don’t show up on page one or two of a search query, you miss out because people don’t make much effort beyond those first couple of search page results.

 

Let’s say you own a flower shop or fitness center. When you run a search and enter ‘flower shop’ or ‘fitness center’ along with your town’s name, you discover that your website is nowhere near the top of the search results let alone on any of the first three or four pages.

 

To get the full benefit from SEO these days, you really have one of two options:

• School yourself for hours and experiment through trial and error in order to find what best works for you and your company website.
• Hire a company to do it for you so you can focus on your core business.

 

Option 1

 

SEO is a very in-depth process that takes more than just a quick read over to learn. If you have to do things yourself, chances are you built your website and are in charge of editing its content yourself.

 

It is an absolute must that your content appeals to Google. This means that you have used a number of keywords within the content that the search engine will pick up and use to determine where your site will go in the search engine when people input various search terms.

 

There is a lot of science and analytics that goes into keywords. It’s not just a matter of which keywords, but you also need to know how many times to use each keyword, where they should be placed, and when a search engine decides you are going overboard at which time they may put you on their blacklist.

 

Option 2

 

There are many companies, including Flyline Search Marking, which offer Internet Marketing strategies and SEO programs.

Although you may think that it isn't in your budget to have a third party take care of your SEO, Internet Marketing, and content management associated with your website, it is a decision that will begin to provide nearly immediate return, especially when combined with other strategies like Google AdWords.