How to Generate Leads through Google Advertising

There are many ways to generate leads by using Google Advertising, including Google AdWords. This is because it if focused on generating targeted leads that come to your website and can be converted into potential sales. There are some important things to know though to ensure that you maximize your Google advertising budget and get the most leads possible.

How it Works

With a Google AdWords account, you can click campaigns and create a new campaign. Here you can select your geographic targets and name the campaign. You can specify specific languages or areas where you do business. The targeting also allows you to pick keywords for your campaign, which are relevant to your business and website content. From there, you determine how many clicks or leads you might get and then you get an estimated cost from Google. You can also determine where this campaign appears from the Networks menu.

Other Ways to Get Leads

While campaigns definitely deliver leads, you need to also take advantage of other features offered by Google to maximize your online advertising potential. That’s when you can also use call extensions to capture calls from the search results page as well as tracking calls from your website since so many people now use their cell phones to connect once they have done their search.

With your Google advertising, you can display your phone number next to the ad on a search results page, encouraging consumers to call you, which gives you the chance of turning that lead into a sales conversion.  Plus, since the calls are recorded and forwarded, you can track how your campaign is influencing those that see it. This may mean that you will have to make adjustments to the campaign, but that can lead to even more leads thanks to this knowledge.

The advantages are that call tracking can help to optimize Google AdWords campaigns while these other features help to capture and track offline conversions done through phone calls, including determining exactly what made them call – the search engine results page or arrival at the website.

Professional Assistance with Google Advertising

As certified Google AdWords providers, the professional team at Flyline Search Marketing can help you by providing you with targeted campaigns as well as managing your entire Google AdWords account. Find out more by contacting us today!

How to Find the Best Solution for Online Advertising

With the migration to online advertising and Internet Marketing, many firms have popped up to offer their “expert” services in this area, but it may be difficult to know if they really know what they are doing and whether or not you will achieve quantitative results.

Here are some key questions to ask any online advertising provider you are thinking about partnering with:

• Can you guarantee specific results with the online advertising campaigns that you create for me? Do you have examples of what you have done in terms of quantitative results for similar businesses to mine?
  
• What timeframe will it be for seeing these types of results, including an increase in website and in-store traffic? There will be most likely different timeframes for the various strategies used by your online advertising partner so get information on all expected results.
• What happens if conversion rates do not increase? It is important to hear what their strategies are in case the conversion rates do not deliver on expectations.
• How are online advertising campaigns planned? You want to know that they have a clearly researched strategy and understand your industry.
• Are they certified at all? Look for an online advertising company that has a Google AdWords certification because this means that they have the knowledge and expertise to back up what they do for you.
  
• What types of online advertising campaigns do you do? It is important that they show you a portfolio of their work and also provide references that you can check to hear about others’ experiences working with the online advertising company?
• Do they offer any other types of Internet Marketing services? Having other services like blogging, social media marketing, and public relations can also help you to expand your results, so an agency that offers this could offer a value-added solution for your objectives.
• Are they available and accessible? Many of these online advertisers only appear to be websites with online assistance. Look for a true partner that you can call and who comes to visit regularly for planning and strategy sessions. These types of partners are truly interested in moving your business forward and understand the need for personal service and regular communication.

Be sure to check out our online advertising services and our comprehensive approach to Internet Marketing by visiting our website and contacting us for more information!

Working with a Google AdWords Certified Partner

Learning Google AdWords can be time-consuming for a small business owner like yourself so it is a good investment to work with a company that knows how to use it and can manage and track your campaigns for you. 

However, what’s even better is when you know that this company has been certified by Google for Google AdWords. Here’s why.

The Benefits of Being Certified

As with any job that requires certification, there is a level of skill that must be reached in order to represent that job. The same goes with working with Google AdWords. You want someone with the skill to know what they are doing and be able to handle numerous accounts and campaigns.

A certified Google AdWords provider has to undergo many tests and pass them with flying colors to ensure they know all aspects of Google AdWords as well as how to use display ads, remarketing, AdWords editor and analytics in an effective way. These tests require extensive study and understanding on par with a college-level education.

That involves hours have gone into training and studying before taking the exams. This means that Google knows – and those of you looking to hire a Google AdWords expert -- has reached a certain standard to excel at the job.

Hiring a Certified Expert

Maybe you have tried to set up Google AdWords yourself and realized that it just not something you can master in a short time – if at all especially given your time constraints trying to just keep up with the daily business needs and issues. You may find it too complex and hard to use or leverage all the features it offers. Maybe you thought you should be spending a lot bidding on keywords rather than realizing it was not necessary.

That’s when it pays to find a certified Google AdWords expert like Flyline Search Marketing. We create highly effective Google AdWords programs, using what we have learned during the certification process as well as continuing to expand our knowledge as Google continues to add functionality and features.

For our clients that means they enjoy ongoing new business leads while still focusing on their businesses. The best part is that this expertise does not come at a high price. Instead, we focus on charging an affordable fixed monthly management fee that is within your budget and offers a win-win for both of us as part of a long-term relationship.

If you are ready to learn more, contact us today!

Remarketing Campaigns: Keep Your Company Top of Mind

Thanks to a whole new world of marketing strategies, there are many effective ways to target your specific audience and keep your company top of their mind even if they leave your website and start browsing elsewhere. 

That’s because Google’s Remarketing program works to effectively keep reminding them that you are there so they can come back to your site and complete their sale when they might have otherwise just moved on.

How Remarketing Works

The ability to follow consumers that leave your site and visit others works when these other sites are in a Google search result or they are on the Google Display Network. Consumers will see messages tailored to them based on what sections of your website they visited before leaving to go to other websites.

Remarketing involves a remarketing tag supplied from Google AdWords that is placed on each page on your website. Each page can have a remarketing list that can include the visitor’s cookie identification.  

From there, you can create an AdWords campaign with the specific messages you want to show on the remarketing ads that appear on the other sites. These can be made for any one or more of your product categories.

Flyline’s Google Remarketing Service

When you sign up for a Google AdWords program with Flyline Search Marketing™, we include a Remarketing campaign in the platform we create to support your objectives for attracting more customers and increasing your revenue. Using our agency account, we generate Google Remarketing codes and insert them into the key pages of your website we wish to monitor.

Our experienced program designers build Google display ads as well as upload image ads provided by clients who want to include motion elements in their ads. The Remarketing campaign is then geo-targeted to pursue the IP addresses contained within the audience bucket.

Why Flyline Search Marketing Uses Google Remarketing

Remarketing has been proven to help maintain top of mind awareness for those businesses that use this marketing tool. That’s because it serves as an ongoing reminder of what you can offer and makes it easy for the potential customer to come back to your site and buy that product. This leads to a proven increase in your sales conversions, delivering a great return on investment.

For all of our clients that sign an Internet Marketing contract with us, Google Remarketing is included as part of our Google AdWords service. This allows our clients to enjoy a competitive advantage over the competition while also meeting their own strategic objectives.

Want to learn more? Contact us now!

Google AdWords Pay Per Click For E-commerce Firms

One of the many effective tactics we use for all of our clients as part of our comprehensive Internet Marketing is Google AdWords. 

This blog post provides some information about Google AdWords and how we use it to help your target audience quickly find you during their searches.

What is Google AdWords?

Google defines its AdWords program as a powerful online advertising tool that helps potential customers find your products or services during their searches as well as on mobile devices and websites.

Ads about your company are placed in these three locations to attract attention to what you are offering. It is done in a targeted way by placing ads in the locations where your target audience is most likely looking online or on their mobile devices.

How Does Google AdWords Help My Business?

To illustrate how Google AdWords works as a benefit, we will use the example of one our customers, a nationwide pest control e-commerce company. 

The Pay Per Click program we created for them included 20 active campaigns, 117 ad groups, 154 Google ads and 2,100 keywords terms.

The result was 7,000 shopping cart transactions per month, rapidly growing the number of sales conversions for a greater return on their investment.

The Flyine Advantage and Google AdWords

While Google makes this program available for anyone to use, there are some compelling reasons to have an Internet Marketing company do this for you, especially a firm that is Google AdWords certified.

First, doing it on your own is very time consuming and you may not have the experience or knowledge to create so many campaigns, ads, and keywords. Second, there are many agencies that charge anywhere from $5,000 to $25,000 a month for Google pay per click. 

That can be a burden or impossible for many small business owners like yourself. Plus, most of those fees actually just go to the agencies rather than toward the client’s program.

We give you the Flyline Advantage, which not only means value pricing, but it also involves greater results. Imagine spending less than $2,000 a month for a custom designed and maintained Google AdWords program that delivers the results like the pest control company listed above. 

Our program is focused on driving high-quality leads rather than on just having a client pay for clicks. We’re all about results, and our success stories and testimonials illustrate that.

Ready to get started? Contact us today to learn more about our custom Google AdWords programs for your business. 

Many E-commerce Firms Have Chosen Flyline Search Marketing for their Pay Per Click Needs

E-commerce firms believe in the power and results of Pay-Per-Click (PPC) programs. They have seen how it can help them better target their online advertising to reach their intended audience. 

But, many PPC programs fall by the wayside because these E-commerce companies just do not have the time to manage what can be a time-intensive task.

Sometimes, they turn to PPC agencies to service their needs, but they struggle with that as well. Why? 

What happens is that the cost to run these PPC firms with an agency partner becomes too expensive of a proposition. What was once affordable becomes too much when these PPC firms roll in a monthly management fee that is really exorbitant and defeats the purpose of being a true partner to their e-commerce clients. 

There is no reason to spend thousands or tens of thousands of dollars on advertising through a Pay-Per-Click program like Google AdWords. And, that is just one of the reasons why more e-commerce firms are selecting Flyline Search Marketing for their PPC needs.

Price Competitive

We offer specially priced E-commerce packages that are highly competitive when set against these other firms. 

Imagine spending less than $2,000 per month but getting the results you want from programs that might cost upwards of $10,000 or more.

Transparent

Another reason why more companies are working with us is our transparency. We are not pocketing funds out of the fees you pay. 

What you see is what you get with us so that you can track your spending and maximize what you get from this investment.

Results Driven

Real results come from driving high-quality leads, not driving clicks. This means using two to four keyword phrases and sticking with a custom PPC designer who charges a flat fee and stays focused on conversions.

And, our customers benefit from our focus on driving the right results. For example, we built a PPC program for a nationwide pest control e-commerce company. The results were an average 7,000 shopping cart transactions per month, which is a significant uplift in their sales.

How did we do it? Our Google Adwords Certified professionals created 20 active campaigns, built 117 ad groups, developed 154 Google Ads and created a list of more than 2,100 keyword terms. 

You might be wondering why the list only contained 2,100 keyword terms. This is because our objective is not to see how many clicks we can get. Instead, it is all about getting qualified leads that can effectively be converted into sales or, in this case, shopping cart transactions.

This is just one of many examples that illustrate why e-commerce companies choose us for their PPC needs. Are you ready? Contact us now to learn more.