How to Find the Best Solution for Online Advertising

With the migration to online advertising and Internet Marketing, many firms have popped up to offer their “expert” services in this area, but it may be difficult to know if they really know what they are doing and whether or not you will achieve quantitative results.

Here are some key questions to ask any online advertising provider you are thinking about partnering with:

• Can you guarantee specific results with the online advertising campaigns that you create for me? Do you have examples of what you have done in terms of quantitative results for similar businesses to mine?
  
• What timeframe will it be for seeing these types of results, including an increase in website and in-store traffic? There will be most likely different timeframes for the various strategies used by your online advertising partner so get information on all expected results.
• What happens if conversion rates do not increase? It is important to hear what their strategies are in case the conversion rates do not deliver on expectations.
• How are online advertising campaigns planned? You want to know that they have a clearly researched strategy and understand your industry.
• Are they certified at all? Look for an online advertising company that has a Google AdWords certification because this means that they have the knowledge and expertise to back up what they do for you.
  
• What types of online advertising campaigns do you do? It is important that they show you a portfolio of their work and also provide references that you can check to hear about others’ experiences working with the online advertising company?
• Do they offer any other types of Internet Marketing services? Having other services like blogging, social media marketing, and public relations can also help you to expand your results, so an agency that offers this could offer a value-added solution for your objectives.
• Are they available and accessible? Many of these online advertisers only appear to be websites with online assistance. Look for a true partner that you can call and who comes to visit regularly for planning and strategy sessions. These types of partners are truly interested in moving your business forward and understand the need for personal service and regular communication.

Be sure to check out our online advertising services and our comprehensive approach to Internet Marketing by visiting our website and contacting us for more information!

Why it’s Important to Have an Experienced Internet Marketing Consultant

While you can, as a small business owner, learn some of the online marketing tactics available, you can’t know them all. Sure, you can create a Facebook page and open a Twitter account. Maybe you can put some website content together and with the help of a prepackaged website design get a website up.

However, do you know how to get that website noticed? Do you have the time to regularly update your website and social media sites, including on a daily basis? Would you know what type of keywords you need for a search engine to consider ranking you higher?

Sometimes, you just can’t do it all let alone know it all. That’s when you could really use the help of specialists so you can focus on what you know – your product or service – while the specialist takes care of the rest.

That’s where a company like Flyline Search Marketing can help. Our team consists of different types of marketing specialists who love helping businesses like yours. Already, they have made a difference for a wide range of companies, including florists, auto dealerships, gyms and fitness centers, postal centers, property management companies, law firms and more.

Our team of specialists includes:

• SEO specialists who understand how to create specialized list of keywords that help you rank better with the search engines and stay up to date on the changing rules associated with keywords and SEO practices;
• Website designers and developers who can craft clean, functional, and easy to use websites that reflect your business, brand, and information you want to share with potential customers;
• Google AdWords experts that have been certified by Google and can create relevant campaigns that help your business get noticed as well as develop remarketing programs to keep your business top of mind;
• Social media specialists who know the ins and outs of all platforms, including Facebook, Twitter, LinkedIn, Pinterest and YouTube;
• Content writers who are experienced in the industries we serve and have worked in agencies, providing them with excellent writing skills geared toward marketing, social media, and public relations so that they can create website content, articles, blogs posts, social media content and press releases; and
• Marketing specialists that understand how to quantify results and read the analytics in order to make changes to your Internet Marketing program or add to messaging that has yielded the greatest results.
  

Are you ready to find out what an experience Internet Marketing consultant company can do for you? Contact us now and let’s get started!

There’s Internet Marketing Services and Then There’s “The Flyline Advantage” of Personalized, High-Touch Internet Marketing

Just doing a basic Google search will reveal pages and pages of Internet Marketing firms and online marketing agencies that are located in your city or region or they are available online to serve the entire country.

It’s hard to know which Internet Marketing agency could really help you achieve your specific goals or whether or not they may actually understand your niche industry or sector.

Some of you may have even selected an Internet Marketing agency only to find that you never hear from the agency and are not really sure if the program is even working or not. In this way, it may feel like you are on your own but writing a check and using up your marketing budget.

Enjoying “The Flyline Advantage”

When considering many Internet Marketing companies, think about “The Flyline Advantage” as a way to narrow the field down to one partner who is with you through the long term and that regularly communicates with you personally to answer questions and provide quantitative updates about Internet Marketing campaigns.

Our clients have noted just how much of an advantage the Flyline Advantage is for them over other marketing agencies that they previously tried. One of the things that is most often pointed out to us is how our team is easy to reach by phone and who regularly meets with clients in person.

This is contrast to other experiences with online marketing companies that never returned to their calls and only contacted them by email to remind them to pay their retainer or contract.

That’s just now how we operate. We live by a set of core values that sees us treating our clients like we would like to be treated. 

And, that involves regular, personal, and high-touch service with consistent communication and metrics that show how the various tactics are working and what could be done to improve them.

It’s important that we actually listen to what our clients say rather than to just talk to them or implement a set of Internet Marketing tactics. While we know our business, our clients know their business but just need our help with generating more business. 

That’s where we see our long-term client relationships as a partnership where we work together to uncover the best possible program.

 Ready to experience The Flyline Advantage for your business? Contact us now!

Professionally Built Blog Sites and a Turn-Key Blog Management Solution

One of our specialties is building professional blog sites and offering a turn-key blog management solution for clients that sign-on for a comprehensive Internet Marketing Program. This blog post provides you with a better sense of just what we offer with our blog construction and management service.

The Value of a Blog

Before telling you what we can do for you when it comes to a blog as part of a comprehensive Internet Marketing program, you may be wondering if there is any value in a blog for your business. The answer is a resounding yes and here’s why:

•  It is a popular communication tool used to engage with customers and potential customers by all types of businesses because it is a quick and easy way to share information, photos, and video related to relevant content that customers and potential customers are seeking.
• Blogs are low-cost and typically only require time resources.
• Blogs are important in terms of helping get indexed by the major search engines, including Google, Bing, Yahoo and Ask.
• Blogs help you provide fresh content on a regular basis that gets you noticed by your target audience and by the search engines.

Blog Construction

We build your blog on either the Google Blogger or WordPress platform. Both blog platforms are reliable and offer unique benefits. 

For example, Google Blogger has numerous widgets that can enhance your site users’ experience while WordPress allows you to effectively monitor and edit comments.  

Blog Content

We have a team of professional content writers adept at creating original content for each blog post that is both relevant and interesting to your target audience. We also handle uploading each blog post and adding photos to enhance the content.  

Typically, our blog packages include four posts per month as this encourages readers to regularly return to the blog for insightful content.

Blog Management

Our blog management team actively monitors your blog, including updating widgets and versions of the blog platform, reviewing and responding to comments, and handling overall blog maintenance issues. 

Our team also monitors activity, tracking views and comments in order to provide feedback on how the blog is working or tweaking anything that could help it perform at an optimum performance level.

Are you ready to experience the power of a blog and what it can do for your business? Contact us today to learn more about our blog packages, which are part of our comprehensive Internet Marketing programs for businesses like yours!

Critical Steps Required to Building an Effective Internet Marketing Strategy

Building an effective Internet Marketing strategy does not just happen. You cannot go down to your local big box store and purchase one. Instead, an Internet Marketing takes careful thought as well as knowledge about what components will work specifically for your business. Then, there are the messages to craft, the engagement, and the measurement of results. 

This blog post covers the critical steps involved, which are the same ones we use for our clients at Flyline Search Marketing.

 

Start with Your Objectives

You have to figure out what you want to accomplish with an Internet Marketing program? Is it to get new customers? Increase revenue? Enhance your brand image? Learn more about your target audience and their needs? Set your objectives first as these will shape your strategies and messaging.

 

Study Your Competition

Learn everything there is to know about your competition and what makes them tick, how they talk to their clients, what platforms they use to do so, and how they use online marketing strategies.

 

Define Your Target Market

One of the best aspects of Internet Marketing is the ability to truly target your audience rather than traditional marketing channels that typically result in a shotgun approach. Think about what age group, gender, socio-economic background and traits that you know will be most interested in what you are selling.

 

Craft a Solution to That Audience’s Problems

Customers are generally looking for solutions for problems, so figure out what those are and define how you can provide the solutions with your product or service. This will be the focal point of your messaging through your Internet Marketing program.

 

Brand the Business

Focus on building a brand that will stand out in the crowded Internet that will be visual and represent what you offer. This makes you memorable and always inviting to share with other potential customers.

 

Revamp Your Website

If you have done nothing with your website, it’s time for a refresh visually and content-wise. Focus on your brand image, functionality and ease of use, and space for regular content updates. This will attract search engines and encourage your customers to come back regularly to see what is new.

 

Implement a Range of Strategies

The good thing about Internet Marketing is the ability to implement a wide range of strategies that share a consistent message to reach as many of your target audience as possible. These include blogging, press release distribution, website content management services, search engine optimization, article libraries, and social media management.  

 Find an Internet Marketing Partner

You don’t have to have the resources to have an internal team when you can partner with an Internet Marketing agency that has the depth of professional experts who know how to build and manage the Internet Marketing program for you so you can focus on your core capabilities. 

That’s what we do for our clients every day of the year. We continue to add new clients who see the results we produce while also renewing contracts with our existing client base who are enjoying enhanced brand reputation, client bases, and revenue.

 

Now it’s your turn to experience The Flyline Advantage!

The Lead Generation Challenge: Internet Marketing Success for Health Clubs and Fitness Centers

While health clubs and fitness centers help people get into shape and lead healthier lives, they may be struggling to create a marketing fitness program that delivers solid results. That’s when they can turn to Flyline Search Marketing to create a comprehensive Internet Marketing program that delivers the results they are looking for in the shape of more customers, greater revenue, and enhanced brand recognition.

The Personal Trainers of Internet Marketing

Just like a personal trainer knows what it will take to get someone in shape, we know how to get your fitness center or gym marketing program in the shape it needs to perform. This is especially important in a time where the economy has put a damper on health center and their revenue

Our team of Internet Marketing specialists has spent the past four years designing and perfecting online marketing programs specifically to support the advertising needs of Anytime Fitness Centers. Anytime Fitness gym owners in cities like Atlanta, Dallas/Fort Worth, San Diego and Orlando all face major competition from other fitness chains that are usually located within minutes of their clubs, but these owners have found a way to stand out in the gym crowd.

 

The Anytime Fitness Center in Roswell, Georgia has served as the beta site for program testing. A Social Media program element was included to help the club increases its overall brand awareness within the Roswell community. Finally, for the club to succeed over the long term, they needed a solid website, optimized for SEO with a blog and PR campaign to position the gym to grow their free organic placement opportunities on major search engines. The gym now has a solid marketing strategy in place, which has produced steady growth, especially in new membership leads, new members, and revenue.

 

 In contrast, other gym owners have noted that their attempt at a marketing program with the traditional direct mail, Yellow Pages ad, and postcards just has not produced measurable results. Yet, these gym owners paid the same – if not more – for their marketing efforts.

Solving the Lead Generation Challenge

At the heart of our Internet Marketing program for our gym and health club clients is a lead generation strategy that focuses on Google AdWords. Our certified AdWords team has skillfully created an elaborate series of highly targeted campaigns and ad groups to genreate membership sales for the club.

We deliver the advertising message by utilizing field tested Google AdWords display, text, and mobile ads. These ads are supported by hundreds of geo-targeted broad, phrase, exact and negative match keyword phrases that are all focused on delivering sales conversions for the club owner. 

We have built ad campaigns to support every single product or service offered by the gym. These campaigns are strategically run on the Google Search and/or Display ad network, depending upon the specific gym service they are designed to support and audience and/or demographic they need to reach.

For example, we use the Google Search network to generate new gym membership leads, new tanning clients, group class participants, boot camp clients and sport specific and personal training clients. Then, we deploy ads on the Google Display network to support the club’s Remarketing program. We can precisely geo-target your Google AdWords campaigns to any mileage radius out from your club to get to your target audience and convince them to sign up with you!

Are you ready to see what we can do for your gym, health club, or fitness center? Contact us today to learn more!

Website Hosting Solutions

With a website and e-commerce site to maintain for your business, you want to make sure you have the most reliable website hosting solution possible. After all, your online business needs to be up and running, 24/7. When it is down, you are not making money and you may even be losing customers.

At Flyine Search Marketing, we understand the importance of reliable and economical website hosting. That’s why we deliver on both those needs with our three levels of hosting service.  This blog post offers you information on our three levels of hosting service as well as introduces you to our super easy payment channel.

Premium Website Hosting Service

Our premium hosting solution is designed for companies who need a robust Linux server based, PHP/mySQL website hosting solution. The premium hosting package includes full cpanel access with website file back-up capability. Clients may establish up to 20 webmail accounts, 6 FTP accounts and 3 mySQL databases. 

The premium package costs $49 per month and features:

Ø  Linux Server
Ø  Client Receives Cpanel Access
Ø  Upto 20 Webmail Accounts & Assistance Provided With Cpanel Set-up
Ø  Regular Website File Back-up
Ø  Upto 10 Subdomains
Ø  Upto 5 Parked Domains
Ø  upto 5 Ftp Accounts
Ø  2 SQL Databases
Ø  mySQL Database Set-up Wizard
Ø  IP Visitor Log and IP Deny Capability
Ø  Advanced DNS Zone Editor
Ø  AWstats and Webalizer Stats
Additional service features are available by request.

Standard Website Hosting Service

Our standard hosting option is designed for small businesses that need a Linux server based, PHP/mySQL website hosting solution. Standard hosting includes full cpanel access with

website file back-up capability. Clients may establish upto 10 webmail accounts, 3 FTP accounts and 1 mySQL database.

The standard package costs $29 per month and features:

Ø  Linux Server

Ø  Cpanel Receives Cpanel Access

Ø  Upto 10 Webmail Accounts

Ø  5 Subdomains

Ø  3 Parked Domains

Ø  1 Ftp Account

Ø  1 SQL Database

Ø  IP Visitor Log and IP Deny Capability

Ø  Advanced DNS Zone Editor

Ø  AWstats and Webalizer Stats

Additional service features are available by request.

Basic Website Hosting Service

Our basic hosting package is designed for individuals or small business owners who have one URL they need to host. Basic hosting delivers a solid Linux server based, PHP/mySQL hosting solution and includes cpanel access, upto 5 webmail accounts, 2 FTP accounts and 1 mySQL database. 

The basic package costs $25 per month and features:

Ø  Linux Server

Ø  Cpanel Receives Cpanel Access

Ø  Upto 5 Webmail Accounts

Ø  1 Subdomains

Ø  1 Parked Domains

Ø  1 Ftp Account

Ø  1 SQL Database

Our Checkout Platform

If you are ready to set up your hosting plan, we have an easy and very recognizable checkout platform: PayPal. You can simply select the website hosting plan that best fits your needs by clicking the drop down arrow on the payment portal below. Then, you simply select the “Subscribe” button. That will then take you to PayPal where you can complete your purchase.

PayPal offers an extremely reliable, effective, and secure payment portal. You will have the option to pay via your own PayPal account or simply set up recurring payments with your credit card.

Defining Personal Service within the Internet Marketing Space

With so many companies online and in your local area popping up to offer all types of Internet Marketing services, it may be difficult to figure out which one is right for your business.

Whether you are a florist, an auto dealership, fitness center or other small business, you want to know that you are making an investment in an Internet Marketing program that will give you the return you need.

That means working with a company that can be your partner and feel as though they are part of the team rather than just a service provider.

To do this requires a level of unmatched personal service that helps you feel as though the company not only knows everything there is to know about Internet Marketing, including social media marketing, SEO, content production, website development, public relations, online advertising and online marketing communications, but they also understand everything about your company and how to target the right audience with the right messages to achieve your goals.

Enjoying The Flyline Advantage

Why not partner with a company that does this with each and every customer they serve? That’s The Flyline Advantage.  The Flyline Advantage is something that we offer as an Internet Marketing whose team has worked in all aspects of marketing, public relations, advertising and Internet Marketing and with a wide range of industries and business sizes.

Our team of Internet Marketing professionals also shares a philosophy of working with customers that puts them first in everything they do because they are more interested in creating long-lasting relationships rather than making a fast buck. That’s how we set ourselves apart from so many of these Internet Marketing companies that appear online but you never get to know who is behind the scenes.

While we are headquartered in Atlanta, Georgia and have a satellite office in Albuquerque, New Mexico, we still serve many high-profile clients in other states, including a number of florists located throughout California.

We have met personally with these clients and do so throughout the year as well as maintain personal contact by phone and email to ensure that our Internet Marketing program is on target. The Flyline Advantage of putting a face to our team is an integral aspect of what makes our clients feel like we are on their team.

Also, our clients have 24 hour, seven day a week access to our Call Tracking & Recording Center. They can pull reports, check out the calls they received, listen in to how their employees handled the call and more. 

We regularly provide quantitative results of how the Internet Marketing program is working and recommend tweaks and changes that may help to improve certain aspects to further enhance the results.

Success with The Flyline Advantage

Our website contains numerous success stories and client testimonials that talk about the success that they have experienced with The Flyline Advantage.  Contact us now to learn more how you could be enjoying the benefits of increased Web and in-store traffic, greater brand recognition, and enhanced revenues!