How Your Business Can Benefit from Blogging

The Internet is a great way to connect. Old friends, family members, and complete strangers are all just a click away these days. Businesses realize that they can reach out and engage with their customers and potential customers.


With the help of social media, the Internet has become a place to share ideas, concerns, and information that everyone is looking for or has an opinion on. It’s a way to promote your business or talent as well as network and build your customer base.
Chances are that, if you run a business in this tech savvy and 'connected' world, you have a website for your business and a Facebook, Twitter, Google+ and/or Pinterest account. Maybe you also have a YouTube account and accounts on other social media platforms, which are all designed to promote your business and get your product out there for EVERYONE to see.

You may be also employing a Google AdWords and search engine optimization campaigns as part of your Internet Marketing strategy.

Benefits of Blogging

Like other social media advertisements, blogging is a way for you to promote your business by providing vital information that your customers are looking for, including tip-driven topics, statistics, and instructions on things that can make a customer’s business or personal life easier and more convenient.
While you are giving back to your valued customers, they are returning again and again to get new information. Even better, they may be telling others about your blog, which virally begins to build greater Web traffic and potentially new business.
Starting Your Blog

There are many websites that offer free web hosting for blogs. Even your existing service provider may have an option to include a page for blogging.
Once you know how you are going to host your blog, you need to remember to keep the topics relevant and of interest to your target audience. For example, if you run a hardware store, don't have topics concerning the gas crisis or how to keep produce fresh. Instead, host home improvement topics and explain the proper usage of different tools or provide ways to help home owners “green” their homes with small changes and upgrades.
If you don’t feel as though you are capable of writing regularly on your site because it’s not your strength or you are juggling so many day-to-day activities, don’t put your marketing efforts on the backburner.

Another option is to hire a third party to handle the time-consuming research and writing that comes with maintaining an effective blog. Often times, professional bloggers can be much more effective than writing the content yourself and, of course, all the topics and content are approved by you before actual publication.

At Flyline Search Marketing, we offer blogging services as part of our various Internet Marketing packages, including those for existing Google AdWords customers and another for those that are not.

Our expert Internet Marketing and SEO team will host and maintain your blog so you can focus on your core capabilities while we build the targeted traffic you are seeking!