Professional Blog Design and Content

Part of what we offer in our turn-key management solution for clients that purchase a comprehensive Internet Marketing program from us is a professionally designed blog, including relevant and useful content that is regularly updated.

Why Have a Blog?

You may wonder why blogs are an important part of your Internet Marketing program. It is because blogs are considered to be an important communication tool that online visitors can read and gain information from that can help them make purchase decisions and solve problems. 

Businesses that have blogs use them to build brand equity and a reputation for being a thought leader in their area of expertise regardless if they offer a product or a service.

Those who read these blogs and note the intelligent, relevant, and helpful information contained within weekly posts are bound to conclude that these businesses are smarter and are more apt to offer what they need or want. These blogs become the go-to source for these visitors and for their friends, colleagues, and social media contacts who they share the blog with.

Our Blogging Services

Our blog team designs a professional blog, using the Google Blogger or WordPress platform. Both are solid site platforms with their own set of unique features. 

For example, Google Blogger offers a wide array of interesting widgets to enhance your site users’ experience while WordPress allows you to effectively monitor and edit comments.

Our team of blog content writers then works to craft fresh, original content for each blog post generated typically on a weekly basis. They also upload the blog posts on your behalf and include pictures to enhance the visual display. 

Additionally, comments and visits are managed and tracked. These results are then shared with clients so they can see what we have done and if there are any areas we would change on their behalf.

Blog Packages

Currently, we offer two blog packages – one for current Flyline Search Marketing Google AdWords clients and one for those not using Flyline for Google AdWords. 

The price is lower for those using Google AdWords, providing an additional value. Otherwise, both blog packages offer the same value-added features.

Be sure to check out our website’s blogging services page where you can view our portfolio of blogs that we have designed and managed for our clients. This is the best way to understand what we can do for you in terms of design and content creation.

Contact us now to learn more or to get started!

Professionally Built Blog Sites and a Turn-Key Blog Management Solution

One of our specialties is building professional blog sites and offering a turn-key blog management solution for clients that sign-on for a comprehensive Internet Marketing Program. This blog post provides you with a better sense of just what we offer with our blog construction and management service.

The Value of a Blog

Before telling you what we can do for you when it comes to a blog as part of a comprehensive Internet Marketing program, you may be wondering if there is any value in a blog for your business. The answer is a resounding yes and here’s why:

•  It is a popular communication tool used to engage with customers and potential customers by all types of businesses because it is a quick and easy way to share information, photos, and video related to relevant content that customers and potential customers are seeking.
• Blogs are low-cost and typically only require time resources.
• Blogs are important in terms of helping get indexed by the major search engines, including Google, Bing, Yahoo and Ask.
• Blogs help you provide fresh content on a regular basis that gets you noticed by your target audience and by the search engines.

Blog Construction

We build your blog on either the Google Blogger or WordPress platform. Both blog platforms are reliable and offer unique benefits. 

For example, Google Blogger has numerous widgets that can enhance your site users’ experience while WordPress allows you to effectively monitor and edit comments.  

Blog Content

We have a team of professional content writers adept at creating original content for each blog post that is both relevant and interesting to your target audience. We also handle uploading each blog post and adding photos to enhance the content.  

Typically, our blog packages include four posts per month as this encourages readers to regularly return to the blog for insightful content.

Blog Management

Our blog management team actively monitors your blog, including updating widgets and versions of the blog platform, reviewing and responding to comments, and handling overall blog maintenance issues. 

Our team also monitors activity, tracking views and comments in order to provide feedback on how the blog is working or tweaking anything that could help it perform at an optimum performance level.

Are you ready to experience the power of a blog and what it can do for your business? Contact us today to learn more about our blog packages, which are part of our comprehensive Internet Marketing programs for businesses like yours!

The Benefits of Blogging: Allen’s Flower Market Case Study

Blogging pays off for many types of businesses. Recently, florists around the country have started to experience how this online channel can solidify their relationships with existing customers while also help to attract new ones. 

Even better, blogging helps to position each florist as an expert in their industry, attracting local and national business.

This blog post offers a case study of one of our very successful florist clients who has experienced all the benefits that blogging has to offer them.

About Allen’s Flower Market

Allen’s Flower Market is a family owned and operated business headquartered in Long Beach, California. 

For more than 30 years, the family has been working in their store and being personally involved in all aspects of the business – from floral design and delivery to customer service.

The Company guarantees the freshness of its flower arrangements by purchasing its flowers, roses, plants and blooming plants directly from growers, and it is committed to accommodating all individual requests. The shop is open seven days a week, including holidays. Their website is: www.allensflowermarket.net.

Blogging Results

Over the past year of blogging for Allen’s Flower Market, site visitor traffic on the Allen’s blog has steadily grown.

In 2012, the first year of blogging for Allen's, the blog was accessed by 704 total site visitors. Through the first seven months of 2013, blog visits have rapidly increased to well over 900 visits.

With the increased volume of site visitors, Allen’s Flower Market is now positioned to drive actual flower sales directly from the blog. These new orders provide a nice supplement to those produced by the website.

Sales transactions aside, blogging is also a great way to enhance the value of other Allen's social media platforms and an awesome way of increasing the client’s information-indexing capabilities with the search engines. 

The blog is set up so that, every time a new post appears, the new post is announced on its social media channels.

What We Can Do for Your Business

Whether you don’t have a blog at all or you have started one but can’t keep up, the team at Flyline Search Marketing is here to help. We can handle the entire blogging process, along with all your Internet Marketing needs. 

We create your blog design and content, plan for timely topics and content in advance, manage comments and feedback on the blog, and upload photos and graphics to enhance the look and feel of the blog, which is aligned with your brand look, including logo.

Are you ready to get started or have questions? Contact us now!

The Benefits of Blogging for Allen’s Flowers and Plants

Blogging benefits your business.  Not only does blogging help you move up in the search engine rankings by regularly offering updated content, but it also helps position your business as the local – and even national – expert on a particular subject, building your brand, your following, and your business revenue.

Many of our florist clients have experienced a tremendous lift in their business thanks to having a regularly updated blog that sets them apart from other florists in their local area.

San Diego Florist Achieves Great Results with Blogging

Over the past year of blogging for San Diego florist Allen’s Flowers and Plants, site visitor traffic on the Allen’s blog has steadily grown. In 2012, the first year of blogging for Allen's Flowers and Plants, the blog was accessed by 3,710 total site visitors. Through the first five months of 2013, blog visits have rapidly increased to well over 10,000 visits.

With the increased volume of site visitors, Allen’s Flowers is now able to produce actual flower sales directly from the blog. These new orders provide a nice supplement to those produced by the website.

Sales transactions aside, blogging is also a great way to enhance the value of other Allen's social media platforms and an awesome way of increasing the client’s information indexing capabilities with the search engines, which has also further improved the San Diego florist’s in-store traffic at all of its San Diego locations.

The Florist Blogging Program

The florist blogging program we develop for our clients is not only SEO-optimized and includes keywords that are used within each blog post, blog post tags, blog post titles and blog post picture captions, but the content is developed around relevant and popular information that customers are often seeking whether they access the blog on their computer, tablet, or smartphone.

Our blog posts are focused on combing excellent and valuable information about various topics, such as:

• Major holidays and celebrations where flowers, plants, and gift baskets are favorite gifts.
•  Events and occasions where flowers are used.
• Seasonal flowers, including care and common uses.
• Specials and deals.
• New products and services.

Our blogging program includes content planning and development, photo selection for each blog post, blog management, and feedback and comment management. 

This means that you have more time to focus on your core flower shop business while we work tirelessly behind the scenes to build your business. Ready to get started? Contact us now!

How Your Business Can Benefit from Blogging

The Internet is a great way to connect. Old friends, family members, and complete strangers are all just a click away these days. Businesses realize that they can reach out and engage with their customers and potential customers.


With the help of social media, the Internet has become a place to share ideas, concerns, and information that everyone is looking for or has an opinion on. It’s a way to promote your business or talent as well as network and build your customer base.
Chances are that, if you run a business in this tech savvy and 'connected' world, you have a website for your business and a Facebook, Twitter, Google+ and/or Pinterest account. Maybe you also have a YouTube account and accounts on other social media platforms, which are all designed to promote your business and get your product out there for EVERYONE to see.

You may be also employing a Google AdWords and search engine optimization campaigns as part of your Internet Marketing strategy.

Benefits of Blogging

Like other social media advertisements, blogging is a way for you to promote your business by providing vital information that your customers are looking for, including tip-driven topics, statistics, and instructions on things that can make a customer’s business or personal life easier and more convenient.
While you are giving back to your valued customers, they are returning again and again to get new information. Even better, they may be telling others about your blog, which virally begins to build greater Web traffic and potentially new business.
Starting Your Blog

There are many websites that offer free web hosting for blogs. Even your existing service provider may have an option to include a page for blogging.
Once you know how you are going to host your blog, you need to remember to keep the topics relevant and of interest to your target audience. For example, if you run a hardware store, don't have topics concerning the gas crisis or how to keep produce fresh. Instead, host home improvement topics and explain the proper usage of different tools or provide ways to help home owners “green” their homes with small changes and upgrades.
If you don’t feel as though you are capable of writing regularly on your site because it’s not your strength or you are juggling so many day-to-day activities, don’t put your marketing efforts on the backburner.

Another option is to hire a third party to handle the time-consuming research and writing that comes with maintaining an effective blog. Often times, professional bloggers can be much more effective than writing the content yourself and, of course, all the topics and content are approved by you before actual publication.

At Flyline Search Marketing, we offer blogging services as part of our various Internet Marketing packages, including those for existing Google AdWords customers and another for those that are not.

Our expert Internet Marketing and SEO team will host and maintain your blog so you can focus on your core capabilities while we build the targeted traffic you are seeking!