The Benefits of Blogging for Allen’s Flowers and Plants

Blogging benefits your business.  Not only does blogging help you move up in the search engine rankings by regularly offering updated content, but it also helps position your business as the local – and even national – expert on a particular subject, building your brand, your following, and your business revenue.

Many of our florist clients have experienced a tremendous lift in their business thanks to having a regularly updated blog that sets them apart from other florists in their local area.

San Diego Florist Achieves Great Results with Blogging

Over the past year of blogging for San Diego florist Allen’s Flowers and Plants, site visitor traffic on the Allen’s blog has steadily grown. In 2012, the first year of blogging for Allen's Flowers and Plants, the blog was accessed by 3,710 total site visitors. Through the first five months of 2013, blog visits have rapidly increased to well over 10,000 visits.

With the increased volume of site visitors, Allen’s Flowers is now able to produce actual flower sales directly from the blog. These new orders provide a nice supplement to those produced by the website.

Sales transactions aside, blogging is also a great way to enhance the value of other Allen's social media platforms and an awesome way of increasing the client’s information indexing capabilities with the search engines, which has also further improved the San Diego florist’s in-store traffic at all of its San Diego locations.

The Florist Blogging Program

The florist blogging program we develop for our clients is not only SEO-optimized and includes keywords that are used within each blog post, blog post tags, blog post titles and blog post picture captions, but the content is developed around relevant and popular information that customers are often seeking whether they access the blog on their computer, tablet, or smartphone.

Our blog posts are focused on combing excellent and valuable information about various topics, such as:

• Major holidays and celebrations where flowers, plants, and gift baskets are favorite gifts.
•  Events and occasions where flowers are used.
• Seasonal flowers, including care and common uses.
• Specials and deals.
• New products and services.

Our blogging program includes content planning and development, photo selection for each blog post, blog management, and feedback and comment management. 

This means that you have more time to focus on your core flower shop business while we work tirelessly behind the scenes to build your business. Ready to get started? Contact us now!

How Your Business Can Benefit from Blogging

The Internet is a great way to connect. Old friends, family members, and complete strangers are all just a click away these days. Businesses realize that they can reach out and engage with their customers and potential customers.


With the help of social media, the Internet has become a place to share ideas, concerns, and information that everyone is looking for or has an opinion on. It’s a way to promote your business or talent as well as network and build your customer base.
Chances are that, if you run a business in this tech savvy and 'connected' world, you have a website for your business and a Facebook, Twitter, Google+ and/or Pinterest account. Maybe you also have a YouTube account and accounts on other social media platforms, which are all designed to promote your business and get your product out there for EVERYONE to see.

You may be also employing a Google AdWords and search engine optimization campaigns as part of your Internet Marketing strategy.

Benefits of Blogging

Like other social media advertisements, blogging is a way for you to promote your business by providing vital information that your customers are looking for, including tip-driven topics, statistics, and instructions on things that can make a customer’s business or personal life easier and more convenient.
While you are giving back to your valued customers, they are returning again and again to get new information. Even better, they may be telling others about your blog, which virally begins to build greater Web traffic and potentially new business.
Starting Your Blog

There are many websites that offer free web hosting for blogs. Even your existing service provider may have an option to include a page for blogging.
Once you know how you are going to host your blog, you need to remember to keep the topics relevant and of interest to your target audience. For example, if you run a hardware store, don't have topics concerning the gas crisis or how to keep produce fresh. Instead, host home improvement topics and explain the proper usage of different tools or provide ways to help home owners “green” their homes with small changes and upgrades.
If you don’t feel as though you are capable of writing regularly on your site because it’s not your strength or you are juggling so many day-to-day activities, don’t put your marketing efforts on the backburner.

Another option is to hire a third party to handle the time-consuming research and writing that comes with maintaining an effective blog. Often times, professional bloggers can be much more effective than writing the content yourself and, of course, all the topics and content are approved by you before actual publication.

At Flyline Search Marketing, we offer blogging services as part of our various Internet Marketing packages, including those for existing Google AdWords customers and another for those that are not.

Our expert Internet Marketing and SEO team will host and maintain your blog so you can focus on your core capabilities while we build the targeted traffic you are seeking!