In the Know with SEO

Search Engine Optimization (SEO) is an ever-changing process often used to keep your business 'known' by Google and other search engine websites that many people swear by to get greater traffic to their websites and reach their target audience.

 

When it comes to the Internet and companies like Google and Yahoo/Bing, strategies seem to be constantly revised as they work to ensure that companies are not taking advantage of the search engine system. As with all games, there are rules and you either follow them or break them.

 

However, search engines are putting technology to work to make sure that bucking the search engine system is near impossible to do. Instead, today’s Internet Marketing strategies are all about following some specific SEO rules to get the desired website traffic.

 

Getting Google to Recognize

 

When Google and other major search engines receive a 'search inquiry,' information related to a query is revealed in a matter of milliseconds to the user who has made the query.

So how do you get these search engines to recognize your website and its content so customers and potential customers can easily find you?

After all, if you don’t show up on page one or two of a search query, you miss out because people don’t make much effort beyond those first couple of search page results.

 

Let’s say you own a flower shop or fitness center. When you run a search and enter ‘flower shop’ or ‘fitness center’ along with your town’s name, you discover that your website is nowhere near the top of the search results let alone on any of the first three or four pages.

 

To get the full benefit from SEO these days, you really have one of two options:

• School yourself for hours and experiment through trial and error in order to find what best works for you and your company website.
• Hire a company to do it for you so you can focus on your core business.

 

Option 1

 

SEO is a very in-depth process that takes more than just a quick read over to learn. If you have to do things yourself, chances are you built your website and are in charge of editing its content yourself.

 

It is an absolute must that your content appeals to Google. This means that you have used a number of keywords within the content that the search engine will pick up and use to determine where your site will go in the search engine when people input various search terms.

 

There is a lot of science and analytics that goes into keywords. It’s not just a matter of which keywords, but you also need to know how many times to use each keyword, where they should be placed, and when a search engine decides you are going overboard at which time they may put you on their blacklist.

 

Option 2

 

There are many companies, including Flyline Search Marking, which offer Internet Marketing strategies and SEO programs.

Although you may think that it isn't in your budget to have a third party take care of your SEO, Internet Marketing, and content management associated with your website, it is a decision that will begin to provide nearly immediate return, especially when combined with other strategies like Google AdWords.