Professional Blog Design and Content

Part of what we offer in our turn-key management solution for clients that purchase a comprehensive Internet Marketing program from us is a professionally designed blog, including relevant and useful content that is regularly updated.

Why Have a Blog?

You may wonder why blogs are an important part of your Internet Marketing program. It is because blogs are considered to be an important communication tool that online visitors can read and gain information from that can help them make purchase decisions and solve problems. 

Businesses that have blogs use them to build brand equity and a reputation for being a thought leader in their area of expertise regardless if they offer a product or a service.

Those who read these blogs and note the intelligent, relevant, and helpful information contained within weekly posts are bound to conclude that these businesses are smarter and are more apt to offer what they need or want. These blogs become the go-to source for these visitors and for their friends, colleagues, and social media contacts who they share the blog with.

Our Blogging Services

Our blog team designs a professional blog, using the Google Blogger or WordPress platform. Both are solid site platforms with their own set of unique features. 

For example, Google Blogger offers a wide array of interesting widgets to enhance your site users’ experience while WordPress allows you to effectively monitor and edit comments.

Our team of blog content writers then works to craft fresh, original content for each blog post generated typically on a weekly basis. They also upload the blog posts on your behalf and include pictures to enhance the visual display. 

Additionally, comments and visits are managed and tracked. These results are then shared with clients so they can see what we have done and if there are any areas we would change on their behalf.

Blog Packages

Currently, we offer two blog packages – one for current Flyline Search Marketing Google AdWords clients and one for those not using Flyline for Google AdWords. 

The price is lower for those using Google AdWords, providing an additional value. Otherwise, both blog packages offer the same value-added features.

Be sure to check out our website’s blogging services page where you can view our portfolio of blogs that we have designed and managed for our clients. This is the best way to understand what we can do for you in terms of design and content creation.

Contact us now to learn more or to get started!

How’s Your Website Traffic?

In a world where consumers now turn to the Internet and their smartphones, your website is the most important marketing vehicle to get in-store and online traffic that will lead to increased revenues. 

However, since the Internet is crowded with websites and consumers often give up on search engines after the first couple of search result pages, it is challenging to know just how you can add more website traffic.

At Flyline Search Marketing, increasing website traffic is our specialty. Here’s an outline of how we have been able to grow traffic for our clients and enjoy a competitive advantage over others in their particular industry. We call that “The Flyline Advantage.”

Google AdWords Program

• Our Google AdWords program offers a robust and highly effective way to increase your website traffic. Here’s what our management team does for you:
• Uses the latest tools and options to generate a steady stream of new business leads.  
• Places your Google ads in the Google Search and Display ad networks in the top ad positions.
• Targets your Google AdWords campaign to the precise audience that fits your product or service.
•  Incorporates the Google remarketing program to keep you at the top of mind for all customers.
• Creates Google Mobile Targeted campaigns to also increase call-in sales conversions.
• Monitors client program performance on a 24/7 basis, deploying Google Analytics on your website and sharing the data with you.
• Adds call tracking and recording for every Google ad.

Website SEO

Another important strategy we employ is search engine optimization, or SEO. Our team of SEO professionals is continually learning the latest updates on the science of SEO and incorporates this new knowledge into your Internet Marketing program with us.

We use SEO strategies, such as meta tags, URL structure, heading tags, site maps, original content and link building, which produce results for our clients, again and again.

Social Media

Another important strategy to build website traffic is the use of social media. Our programs combine many different social media platforms to maximize the return on the investment you make in our Internet Marketing capabilities.

Social media efforts include Facebook page development and management, blog development and content, Twitter account management and regular tweets, LinkedIn profile development and management, Youtube channel development and management, and Pinterest management.

These platforms are integrated with your website so that customers and potential customers can toggle back and forth between them easily and stay current on your latest news, specials, and products and services. This presence across multiple online channels also keeps you at the top of mind of your target audience because they discover you are everywhere with great and valuable information. Regular updates will encourage them to return to your website and tell others about what great information, products, and services you offer, thereby increasing website traffic.

Are you ready to double, triple, or quadruple up on your website traffic? Then it’s time to call us and see how we can put our expertise to work to build your following and business. 

Affordable and Effective Yahoo/Bing Pay-Per-Click (PPC) Services

In the world of the Internet today, there are two giant pay-per-click (PPC) platforms that absolutely must be tapped into in order for your business to reach its full potential where internet marketing is concerned.

Most of our clients start off with the Google AdWords platform and though it is a truly effective PPC platform, it leaves certain parts of the Internet untapped. Those parts are, of course, the Yahoo/Bing search engine.

We encourage all of our customers to ensure that their business to reach its full potential with the help of both the Google AdWords and the Yahoo/Bing platforms. There are many reasons as to why a business owner should consider adding the Yahoo/Bing PPC. This blog features some of these benefits below.

It’s Affordable

At Flyline, we believe in keeping Internet Marketing affordable. Any one of our clients can attest to our program’s affordability and how, in the end, it actually pays for itself. Nothing changes with the Yahoo/Bing platform either. 

Like our Google AdWords program, website hosting program and more, it is affordable.

Existing AdWords customers should rejoice because, for only $200 extra a month, we will happily add businesses to the Yahoo/Bing pay per click platform. 

It Really Works

If you have used our Google AdWords platform, then you know that we know what we are doing when it comes to PPC. Working with Yahoo/Bing is no different except that it allows your business to tap into the pool of all Yahoo and Bing search engine users.

Why is this? The answer is simple really:  people have preferred search engines. While some like Google, others gravitate towards Yahoo and Bing. If you are only using one, then you could be missing out on reaching a significant amount of your target audience.

The Flyline Difference

When it comes to PPC, here’s what we offer our clients:

• Our specially trained technicians live and breathe the Yahoo/Bing PPC platform. They regularly create custom designed platforms that are used to help fit a particular need, making each platform is unique.
• Our conversion rates speak for themselves, achieving a 10-15% conversion rate on many of the campaigns that are run for various clients.

The results speak for themselves. Give us a call today and we can get you set up for these great results, too. At Flyline Search Marketing, we want to give everyone the business they deserve.

Despite this being the middle of January, we are very busy doing what we do best to get our clients prepared for Valentine’s Day, and that includes the numerous florists we call our clients.

They are ramping up their business thanks to the many Internet Marketing campaigns we have created for them across multiple platforms. These platforms include Twitter, Facebook, their blog, Google AdWords and their website as well as traditional channels like press releases and offline advertising.

Floral Marketing Perfected

If you own a floral business or even work at one, then you know exactly what we are talking about. Come February, you are going to be swamped with placing customer orders and meeting the big Valentine’s Day rush for bouquets, roses, floral arrangements and gifts.   

And, that’s what you want – busy beyond your wildest dreams. But, first you have to get customers and funnel all those people surfing the Internet and hunting through search engines to reach your website. 

You also want those using their cell phones to find you, view your mobile-enabled website, and place their order with you – not your competition.

Yet, it can be challenging just to know what type of marketing and Internet marketing strategies will work for you let alone have the time to manage it and keep the content as fresh as the flowers in your store!

At Flyline Search Marketing, we have many successful clients in the flower business. We have the Carithers Flowers in Atlanta as well as Allen’s Flower Market in Long Beach, California and Allen’s Flowers and Plants with multiple locations throughout San Diego, California. Let’s not forget our client in Albuquerque, People’s Flowers.

We have actually spent years developing the perfect marketing strategy for florists all over the country.  And, the results speak for themselves:

• Carithers Flowers has been voted Atlanta’s best florist for 13 years running.
• Allen’s Flowers and Plants have held the title of San Diego’s best for three consecutive years.
• Allen’s Flower Market just received its first ever best florist vote during their first year as our client.

Ready to put your Internet Marketing program in bloom to see your business flourish even more than it does now or get the attention you deserve?  Be sure to contact us now to find out how to get started! We are the green thumbs of Internet Marketing! 

Why Google Remarketing is Absolutely Necessary

At Flyline Search Marketing, we promote a whole lot – after all, that is what we are in business to do. This means telling customers that they absolutely need to a part of social networking. We explain the importance of search engine optimization and why Google AdWords is the best.

However, you may wonder, what are Google AdWords and SEO? Why do they work so well and how do they work so well? Why can’t you have one over the other and why do you need them both?

Believe it or not, we aren’t just promoting all of our products to you. The truth is that, when we develop a company-tailored advertising campaign, it only works right when you follow every step. 

And, part of this campaign includes remarketing, which is a very important step in getting your website the business it deserves. This blog breaks down the benefits of remarketing

Breaking Down the Benefits of Remarketing and Why it Works

If you are new to the Internet marketing world, you may be wondering what remarketing is and why it works. Remarketing is a process that uses SEO and the Google AdWords program (as well as other pay per click programs) to draw potential customers back to your website. That’s right – back.

Here is the problem. Many people browsing the Web like to check prices and compare brands and so even once you have them on your website, they can leave without buying a single thing. This is where remarketing comes in.

With Google’s remarketing program, you essentially get a second chance at those customers that got away. Have you ever noticed that when you get ads while on the Internet they almost always seem to be relevant to your interests? 

Yes, this is relevant to remarketing; in fact it is remarketing at work. You see, remarketing platforms essentially follow an individual from your site and then display ads on the other pages they are browsing in order to draw them back in for a second chance at a purchase.

Benefits of Remarketing

Here are some of the many ways you can benefit from remarketing:

• If a potential customer left without buying something and you are using one of Flyline’s remarketing platforms, they just might come back, but if you aren’t, then chances are they won’t.
• If they made a purchase and went on their merry way, the remarketing platform recognizes them as a potential return customer and gets to work at drawing them back in for a second purchase.

These are but two of the many ways that remarketing can help you and your business thrive. At Flyline, we can and want to make that happen. Please feel free to contact us today for more information or to get started. 

An Internet Marketing Team that Cares

When looking for a partner for a product or service today to help your business, it often seems challenging to find someone who will go the distance with you. Many times, once someone knows you are their customer, the service component goes out the window and you feel lost and unimportant.
And with so many Internet Marketing, SEO marketing, social media marketing, and search marketing firms popping up, it’s difficult to know which company will go that distanced and see you as a long-term relationship.

At Flyline Search Marketing, we believe in developing a bond with every one of our clients and not treating you like another sheep in the herd, you are our customer, our friend, and like family to us.
What We Do
Do you run a business -- big or small -- or are just getting started? Chances are, as a business owner, you know that, in the technology age that we live in, the Internet is the best way to advertise.

Through a website, pay per click advertising, and even use of social media sites, you can really get your business name out there for the world to see.

At Flyline Search Marketing, we can take your business put it right in front of your target audience rather than hoping they find you at some point. How do we do this? It’s through the use of our pay-per-click (PPC) advertising program.

We can set you up a monthly budget and use Google AdWords and other similar programs to get your website the best traffic. And, when it comes to Google AdWords, we are even a certified partner of Google Ad Words.
We can also host and manage your web domain. Taking care of a professional website requires hours of tedious and constant attention, but having a trusted partner to do it for you means that you can focus on your core business.

Through the use of social media marketing, we can take your service or product and turn it into a house hold name by setting up and managing social media sites dedicated to your business and even hosting a blog we can really get things rolling for you.
Not a Number
With us, you are not a number. Instead, you are a valued customer, and we do our very best to keep the online advertising end of your business as smooth as ever.
Still not convinced? Why not read a few of our customer testimonials here so you can see just how true to our words we are? If you are interested in learning more or getting the right marketing strategy set up, feel free to contact us today with any questions or concerns.

In the Know with SEO

Search Engine Optimization (SEO) is an ever-changing process often used to keep your business 'known' by Google and other search engine websites that many people swear by to get greater traffic to their websites and reach their target audience.

 

When it comes to the Internet and companies like Google and Yahoo/Bing, strategies seem to be constantly revised as they work to ensure that companies are not taking advantage of the search engine system. As with all games, there are rules and you either follow them or break them.

 

However, search engines are putting technology to work to make sure that bucking the search engine system is near impossible to do. Instead, today’s Internet Marketing strategies are all about following some specific SEO rules to get the desired website traffic.

 

Getting Google to Recognize

 

When Google and other major search engines receive a 'search inquiry,' information related to a query is revealed in a matter of milliseconds to the user who has made the query.

So how do you get these search engines to recognize your website and its content so customers and potential customers can easily find you?

After all, if you don’t show up on page one or two of a search query, you miss out because people don’t make much effort beyond those first couple of search page results.

 

Let’s say you own a flower shop or fitness center. When you run a search and enter ‘flower shop’ or ‘fitness center’ along with your town’s name, you discover that your website is nowhere near the top of the search results let alone on any of the first three or four pages.

 

To get the full benefit from SEO these days, you really have one of two options:

• School yourself for hours and experiment through trial and error in order to find what best works for you and your company website.
• Hire a company to do it for you so you can focus on your core business.

 

Option 1

 

SEO is a very in-depth process that takes more than just a quick read over to learn. If you have to do things yourself, chances are you built your website and are in charge of editing its content yourself.

 

It is an absolute must that your content appeals to Google. This means that you have used a number of keywords within the content that the search engine will pick up and use to determine where your site will go in the search engine when people input various search terms.

 

There is a lot of science and analytics that goes into keywords. It’s not just a matter of which keywords, but you also need to know how many times to use each keyword, where they should be placed, and when a search engine decides you are going overboard at which time they may put you on their blacklist.

 

Option 2

 

There are many companies, including Flyline Search Marking, which offer Internet Marketing strategies and SEO programs.

Although you may think that it isn't in your budget to have a third party take care of your SEO, Internet Marketing, and content management associated with your website, it is a decision that will begin to provide nearly immediate return, especially when combined with other strategies like Google AdWords.