Working with a Google AdWords Certified Partner

Learning Google AdWords can be time-consuming for a small business owner like yourself so it is a good investment to work with a company that knows how to use it and can manage and track your campaigns for you. 

However, what’s even better is when you know that this company has been certified by Google for Google AdWords. Here’s why.

The Benefits of Being Certified

As with any job that requires certification, there is a level of skill that must be reached in order to represent that job. The same goes with working with Google AdWords. You want someone with the skill to know what they are doing and be able to handle numerous accounts and campaigns.

A certified Google AdWords provider has to undergo many tests and pass them with flying colors to ensure they know all aspects of Google AdWords as well as how to use display ads, remarketing, AdWords editor and analytics in an effective way. These tests require extensive study and understanding on par with a college-level education.

That involves hours have gone into training and studying before taking the exams. This means that Google knows – and those of you looking to hire a Google AdWords expert -- has reached a certain standard to excel at the job.

Hiring a Certified Expert

Maybe you have tried to set up Google AdWords yourself and realized that it just not something you can master in a short time – if at all especially given your time constraints trying to just keep up with the daily business needs and issues. You may find it too complex and hard to use or leverage all the features it offers. Maybe you thought you should be spending a lot bidding on keywords rather than realizing it was not necessary.

That’s when it pays to find a certified Google AdWords expert like Flyline Search Marketing. We create highly effective Google AdWords programs, using what we have learned during the certification process as well as continuing to expand our knowledge as Google continues to add functionality and features.

For our clients that means they enjoy ongoing new business leads while still focusing on their businesses. The best part is that this expertise does not come at a high price. Instead, we focus on charging an affordable fixed monthly management fee that is within your budget and offers a win-win for both of us as part of a long-term relationship.

If you are ready to learn more, contact us today!

Remarketing Campaigns: Keep Your Company Top of Mind

Thanks to a whole new world of marketing strategies, there are many effective ways to target your specific audience and keep your company top of their mind even if they leave your website and start browsing elsewhere. 

That’s because Google’s Remarketing program works to effectively keep reminding them that you are there so they can come back to your site and complete their sale when they might have otherwise just moved on.

How Remarketing Works

The ability to follow consumers that leave your site and visit others works when these other sites are in a Google search result or they are on the Google Display Network. Consumers will see messages tailored to them based on what sections of your website they visited before leaving to go to other websites.

Remarketing involves a remarketing tag supplied from Google AdWords that is placed on each page on your website. Each page can have a remarketing list that can include the visitor’s cookie identification.  

From there, you can create an AdWords campaign with the specific messages you want to show on the remarketing ads that appear on the other sites. These can be made for any one or more of your product categories.

Flyline’s Google Remarketing Service

When you sign up for a Google AdWords program with Flyline Search Marketing™, we include a Remarketing campaign in the platform we create to support your objectives for attracting more customers and increasing your revenue. Using our agency account, we generate Google Remarketing codes and insert them into the key pages of your website we wish to monitor.

Our experienced program designers build Google display ads as well as upload image ads provided by clients who want to include motion elements in their ads. The Remarketing campaign is then geo-targeted to pursue the IP addresses contained within the audience bucket.

Why Flyline Search Marketing Uses Google Remarketing

Remarketing has been proven to help maintain top of mind awareness for those businesses that use this marketing tool. That’s because it serves as an ongoing reminder of what you can offer and makes it easy for the potential customer to come back to your site and buy that product. This leads to a proven increase in your sales conversions, delivering a great return on investment.

For all of our clients that sign an Internet Marketing contract with us, Google Remarketing is included as part of our Google AdWords service. This allows our clients to enjoy a competitive advantage over the competition while also meeting their own strategic objectives.

Want to learn more? Contact us now!

How’s Your Website Traffic?

In a world where consumers now turn to the Internet and their smartphones, your website is the most important marketing vehicle to get in-store and online traffic that will lead to increased revenues. 

However, since the Internet is crowded with websites and consumers often give up on search engines after the first couple of search result pages, it is challenging to know just how you can add more website traffic.

At Flyline Search Marketing, increasing website traffic is our specialty. Here’s an outline of how we have been able to grow traffic for our clients and enjoy a competitive advantage over others in their particular industry. We call that “The Flyline Advantage.”

Google AdWords Program

• Our Google AdWords program offers a robust and highly effective way to increase your website traffic. Here’s what our management team does for you:
• Uses the latest tools and options to generate a steady stream of new business leads.  
• Places your Google ads in the Google Search and Display ad networks in the top ad positions.
• Targets your Google AdWords campaign to the precise audience that fits your product or service.
•  Incorporates the Google remarketing program to keep you at the top of mind for all customers.
• Creates Google Mobile Targeted campaigns to also increase call-in sales conversions.
• Monitors client program performance on a 24/7 basis, deploying Google Analytics on your website and sharing the data with you.
• Adds call tracking and recording for every Google ad.

Website SEO

Another important strategy we employ is search engine optimization, or SEO. Our team of SEO professionals is continually learning the latest updates on the science of SEO and incorporates this new knowledge into your Internet Marketing program with us.

We use SEO strategies, such as meta tags, URL structure, heading tags, site maps, original content and link building, which produce results for our clients, again and again.

Social Media

Another important strategy to build website traffic is the use of social media. Our programs combine many different social media platforms to maximize the return on the investment you make in our Internet Marketing capabilities.

Social media efforts include Facebook page development and management, blog development and content, Twitter account management and regular tweets, LinkedIn profile development and management, Youtube channel development and management, and Pinterest management.

These platforms are integrated with your website so that customers and potential customers can toggle back and forth between them easily and stay current on your latest news, specials, and products and services. This presence across multiple online channels also keeps you at the top of mind of your target audience because they discover you are everywhere with great and valuable information. Regular updates will encourage them to return to your website and tell others about what great information, products, and services you offer, thereby increasing website traffic.

Are you ready to double, triple, or quadruple up on your website traffic? Then it’s time to call us and see how we can put our expertise to work to build your following and business. 

Why Google Remarketing is Absolutely Necessary

At Flyline Search Marketing, we promote a whole lot – after all, that is what we are in business to do. This means telling customers that they absolutely need to a part of social networking. We explain the importance of search engine optimization and why Google AdWords is the best.

However, you may wonder, what are Google AdWords and SEO? Why do they work so well and how do they work so well? Why can’t you have one over the other and why do you need them both?

Believe it or not, we aren’t just promoting all of our products to you. The truth is that, when we develop a company-tailored advertising campaign, it only works right when you follow every step. 

And, part of this campaign includes remarketing, which is a very important step in getting your website the business it deserves. This blog breaks down the benefits of remarketing

Breaking Down the Benefits of Remarketing and Why it Works

If you are new to the Internet marketing world, you may be wondering what remarketing is and why it works. Remarketing is a process that uses SEO and the Google AdWords program (as well as other pay per click programs) to draw potential customers back to your website. That’s right – back.

Here is the problem. Many people browsing the Web like to check prices and compare brands and so even once you have them on your website, they can leave without buying a single thing. This is where remarketing comes in.

With Google’s remarketing program, you essentially get a second chance at those customers that got away. Have you ever noticed that when you get ads while on the Internet they almost always seem to be relevant to your interests? 

Yes, this is relevant to remarketing; in fact it is remarketing at work. You see, remarketing platforms essentially follow an individual from your site and then display ads on the other pages they are browsing in order to draw them back in for a second chance at a purchase.

Benefits of Remarketing

Here are some of the many ways you can benefit from remarketing:

• If a potential customer left without buying something and you are using one of Flyline’s remarketing platforms, they just might come back, but if you aren’t, then chances are they won’t.
• If they made a purchase and went on their merry way, the remarketing platform recognizes them as a potential return customer and gets to work at drawing them back in for a second purchase.

These are but two of the many ways that remarketing can help you and your business thrive. At Flyline, we can and want to make that happen. Please feel free to contact us today for more information or to get started.