The Rundown on Google Places: Making it Easier for Your Customers to Find You

Every day, millions of users search the Internet for local businesses. They are searching for a new place to eat, a trustworthy business to fix up their car, or a place to get their hair done.

Roughly 80% of these people are searching with Google.

As a business owner, you need to ask yourself:  Are you on Google yet? It’s okay if you are not. 

However, in order for your business to thrive and even survive, it is very important for it to have an online presence. 

When you have this online presence, there is no better a place than Google to get the attention you are seeking from your target audience.

Be Seen with Google Places

There are many aspects of Google connected to online advertising opportunities. There is their social media site known as Google+, their hyper-effective Google AdWords pay-per-click (PPC) platform, and their Google Places platform.

What is Google Places? Essentially, it is an updated form of Google Maps that allows for a webpage of sorts to be available to every business in the world. 

This has allowed its capabilities of online advertising to be expanded in what it can deliver for the businesses that use this Google platform.

Thanks to Google Places, participating businesses no longer have to compete for organic placement on search engine results. Other great benefits for businesses like yours include the following:

• Even if your business doesn’t have a website, your Google Places page still allows you a place to display important information for potential customers. This information can be an address, business hours, or a phone number. There is also room to provide additional content to market your business.
• If your business already has a website, then the Google Places page becomes just another great place for extra exposure, which can then lead more people to your website for further information.
• Google Places is a great way to get your business local exposure because it is geared toward connecting you with those closest to you.

Google Places can be easily setup by anyone with a computer and Internet access. Even better, the platform is made available for free use with an optional pay-per-click (PPC) style addition.  

To make best use of this platform and see truly remarkable results, it is important to have the in-depth knowledge and experience of using all of Google’s platforms.

At Flyline Search Marketing, we have specially trained Google AdWord professionals who have extensive knowledge and experience on how Google’s platforms function. 

We highly suggest that any business that is interested in moving forward with Google Places should contact us to learn more about how we can create a customized Internet marketing program that includes Google Places along with various other channels, including SEO, blogs, press releases, PPC and website content and development. 

E-Commerce: The Facts

At Flyline Search Marketing, we work with a whole lot of different clients -- from florists to plumbing companies and everything in-between. 

Because we are such a comprehensive Internet Marketing agency, w really do offer a little something to everyone.

That includes companies that focus on e-commerce, which crosses all industries because it simply means that this type of business conducts transactions over the Internet. 

This includes selling products and services in a virtual way rather than having a physical storefront or office through which these same products and services can be sold.

This blog post focuses on how to develop an effective Pay-Per-Click (PPC) program with a proven partner who understands the e-commerce business and audience.

An Effective Pay-Per-Click Program

To be successful at e-commerce may mean investing in a Pay-Per-Click program to get the most out of the advertising budget this type of business may have, whether it is very small or is growing with customers around the world.

There are plenty of Pay-Per-Click agencies out there and while many of them are effective, many of them also charge a lot more. It is often referred to as a service charge and is a percentage taken out every month of an e-commerce company’s budget.

At Flyline, we choose not to do that, offering a custom Google PPC program to fit your company at a fraction of the cost. 

Plus, we won’t take out some hidden percentage on top of the money for the program. Instead, our strategy is about developing a long-term partnership and wins for our client base.

We believe that our effective and inexpensive Pay-Per-Click program is what has driven so many e-commerce businesses to give us a try. We can honestly say that they are always satisfied with the choice they made. 

It is not about working to get you as many clicks as possible. Instead, as a certified Google AdWords provider, we work to create a program that goes beyond just clicks and turns them into tangible sales. 

While website traffic is important, it is even more effective to then develop the Internet Marketing strategy that keeps that traffic on the e-commerce site to make purchases.

To get a better understanding of how PPC and our comprehensive Internet Marketing program has helped e-commerce companies, check out our Customer Success Stories.   

Flyline’s New Website is Up and Available for Mobile Use

At Flyline Search Marketing, we live and breathe social media, but web design is our art. We have taken our art and painted a masterpiece with our latest development as a company.

Our new website is finally up, rolling, and ready to rock your world. 

Not to toot our own horns, but this website is truly a thing of beauty and, as a company specializing in website creation, we find our own website to be the perfect example of what we produce for our customers.

Retina-Enabled Device Users Rejoice

Sure, you probably know where we are going with this, but yes our website is officially supportive of your retina-enabled devices. Devices that use the retina display include the newest model of iPhone, certain iPad models, and, of course, some of the newest Apple brand desktops and notebooks.

So what is a retina-enabled device? Simply put, it is a really nice sounding marketing term developed by Apple to sell their newer products. 

On a retina-enabled device, our website goes from looking absolutely stunning to looking jaw on the floor amazing.

Of course, not everyone uses retina-enabled devices and that is fine because you will find that on any device, big or small, our website is really quite eye-catching.

If you have frequently visited our website over the past few months, you probably know that it has undergone multiple changes. We wanted our website to be friendly to all of the new developments in technology, including the latest version of Windows.

Optimized for Mobile Devices

In addition, our website is ready for use on your new touchscreen smartphone. Our website has been designed to better conform to the different resolutions, pixel counts, and screen sizes that are common among various mobile devices. 

Browse our site with ease on your smartphone and flawlessly on your tablet today.

The very best part though is that, with all of our previous web upgrades, we built our site and if we did it for us, we can do it for you.

At Flyline Search Marketing, we specialize in creating and managing websites for our clients so they can focus on growing their core business. 

Take one look at our website and you will surely see that we not only know what we are doing, but you will see that we also care about what we are doing.

If you are ready to make the change to a Flyline-designed website, then please feel free to contact us at any time.