Yahoo/Bing Advertising

Getting noticed online is one of the most critical strategies for any small business owner today. After all, it’s where all their customers are researching retailers, deciding where to buy, and getting information from others about which retailers are the most reliable.

The biggest challenge is how to stand out and have those potential customers find you quickly and easily before they discover your competition. That’s when online advertising comes into play.

This blog helps you understand the benefits of using Yahoo & Bing for search marketing and online ad placement. We’ll also tell you why it helps to use an Internet Marketing agency like ours to help you create and manage this effective tactic.

Yahoo & Bing Search Platforms

Now that these two search engines have merged their search platforms, they are a formidable opponent to Google in the search traffic market. The combined search platforms now account for more than 30% of the overall search traffic around the world.

That means you will want to get in front of those potential customers by having your ads appear in their search engine results. You’ll get noticed by the people that are already looking for what you sell, and they will be more than likely attracted to your ad, click on it, and end up visiting your website more so than if they just saw you in the search results.

The Advantage of an Internet Marketing Partner

Here are some key advantages to using an Internet Marketing agency like Flyline:

• We have an agency level account with Yahoo & Bing that we use to manage client programs.
• Our PPC program managers can custom design our search programs to your business, audience, and product or service.
• All of our campaigns are measured and monitored 24 hours a day, 7 days a week.
• We display a call tracking and recording phone number with each run, which allows your prospective clients to simply call as an alternative to just visiting your  website.

The results are increased sales conversions rates and maximum value. Sales conversation rates tracked for our clients have been between 10% and 15% for many Yahoo & Bing ad campaigns that have been run for our flower shop clients.

Special Deals

Customers who use our firm to manage their Google AdWords program also receive a discount when they sign up to add a PPC program on Yahoo/Bing. Ready to get started? Contact us today!

E-Commerce: The Facts

At Flyline Search Marketing, we work with a whole lot of different clients -- from florists to plumbing companies and everything in-between. 

Because we are such a comprehensive Internet Marketing agency, w really do offer a little something to everyone.

That includes companies that focus on e-commerce, which crosses all industries because it simply means that this type of business conducts transactions over the Internet. 

This includes selling products and services in a virtual way rather than having a physical storefront or office through which these same products and services can be sold.

This blog post focuses on how to develop an effective Pay-Per-Click (PPC) program with a proven partner who understands the e-commerce business and audience.

An Effective Pay-Per-Click Program

To be successful at e-commerce may mean investing in a Pay-Per-Click program to get the most out of the advertising budget this type of business may have, whether it is very small or is growing with customers around the world.

There are plenty of Pay-Per-Click agencies out there and while many of them are effective, many of them also charge a lot more. It is often referred to as a service charge and is a percentage taken out every month of an e-commerce company’s budget.

At Flyline, we choose not to do that, offering a custom Google PPC program to fit your company at a fraction of the cost. 

Plus, we won’t take out some hidden percentage on top of the money for the program. Instead, our strategy is about developing a long-term partnership and wins for our client base.

We believe that our effective and inexpensive Pay-Per-Click program is what has driven so many e-commerce businesses to give us a try. We can honestly say that they are always satisfied with the choice they made. 

It is not about working to get you as many clicks as possible. Instead, as a certified Google AdWords provider, we work to create a program that goes beyond just clicks and turns them into tangible sales. 

While website traffic is important, it is even more effective to then develop the Internet Marketing strategy that keeps that traffic on the e-commerce site to make purchases.

To get a better understanding of how PPC and our comprehensive Internet Marketing program has helped e-commerce companies, check out our Customer Success Stories.   

Despite this being the middle of January, we are very busy doing what we do best to get our clients prepared for Valentine’s Day, and that includes the numerous florists we call our clients.

They are ramping up their business thanks to the many Internet Marketing campaigns we have created for them across multiple platforms. These platforms include Twitter, Facebook, their blog, Google AdWords and their website as well as traditional channels like press releases and offline advertising.

Floral Marketing Perfected

If you own a floral business or even work at one, then you know exactly what we are talking about. Come February, you are going to be swamped with placing customer orders and meeting the big Valentine’s Day rush for bouquets, roses, floral arrangements and gifts.   

And, that’s what you want – busy beyond your wildest dreams. But, first you have to get customers and funnel all those people surfing the Internet and hunting through search engines to reach your website. 

You also want those using their cell phones to find you, view your mobile-enabled website, and place their order with you – not your competition.

Yet, it can be challenging just to know what type of marketing and Internet marketing strategies will work for you let alone have the time to manage it and keep the content as fresh as the flowers in your store!

At Flyline Search Marketing, we have many successful clients in the flower business. We have the Carithers Flowers in Atlanta as well as Allen’s Flower Market in Long Beach, California and Allen’s Flowers and Plants with multiple locations throughout San Diego, California. Let’s not forget our client in Albuquerque, People’s Flowers.

We have actually spent years developing the perfect marketing strategy for florists all over the country.  And, the results speak for themselves:

• Carithers Flowers has been voted Atlanta’s best florist for 13 years running.
• Allen’s Flowers and Plants have held the title of San Diego’s best for three consecutive years.
• Allen’s Flower Market just received its first ever best florist vote during their first year as our client.

Ready to put your Internet Marketing program in bloom to see your business flourish even more than it does now or get the attention you deserve?  Be sure to contact us now to find out how to get started! We are the green thumbs of Internet Marketing! 

An Internet Marketing Team that Cares

When looking for a partner for a product or service today to help your business, it often seems challenging to find someone who will go the distance with you. Many times, once someone knows you are their customer, the service component goes out the window and you feel lost and unimportant.
And with so many Internet Marketing, SEO marketing, social media marketing, and search marketing firms popping up, it’s difficult to know which company will go that distanced and see you as a long-term relationship.

At Flyline Search Marketing, we believe in developing a bond with every one of our clients and not treating you like another sheep in the herd, you are our customer, our friend, and like family to us.
What We Do
Do you run a business -- big or small -- or are just getting started? Chances are, as a business owner, you know that, in the technology age that we live in, the Internet is the best way to advertise.

Through a website, pay per click advertising, and even use of social media sites, you can really get your business name out there for the world to see.

At Flyline Search Marketing, we can take your business put it right in front of your target audience rather than hoping they find you at some point. How do we do this? It’s through the use of our pay-per-click (PPC) advertising program.

We can set you up a monthly budget and use Google AdWords and other similar programs to get your website the best traffic. And, when it comes to Google AdWords, we are even a certified partner of Google Ad Words.
We can also host and manage your web domain. Taking care of a professional website requires hours of tedious and constant attention, but having a trusted partner to do it for you means that you can focus on your core business.

Through the use of social media marketing, we can take your service or product and turn it into a house hold name by setting up and managing social media sites dedicated to your business and even hosting a blog we can really get things rolling for you.
Not a Number
With us, you are not a number. Instead, you are a valued customer, and we do our very best to keep the online advertising end of your business as smooth as ever.
Still not convinced? Why not read a few of our customer testimonials here so you can see just how true to our words we are? If you are interested in learning more or getting the right marketing strategy set up, feel free to contact us today with any questions or concerns.