The Benefits of Blogging for Allen’s Flowers and Plants

Blogging benefits your business.  Not only does blogging help you move up in the search engine rankings by regularly offering updated content, but it also helps position your business as the local – and even national – expert on a particular subject, building your brand, your following, and your business revenue.

Many of our florist clients have experienced a tremendous lift in their business thanks to having a regularly updated blog that sets them apart from other florists in their local area.

San Diego Florist Achieves Great Results with Blogging

Over the past year of blogging for San Diego florist Allen’s Flowers and Plants, site visitor traffic on the Allen’s blog has steadily grown. In 2012, the first year of blogging for Allen's Flowers and Plants, the blog was accessed by 3,710 total site visitors. Through the first five months of 2013, blog visits have rapidly increased to well over 10,000 visits.

With the increased volume of site visitors, Allen’s Flowers is now able to produce actual flower sales directly from the blog. These new orders provide a nice supplement to those produced by the website.

Sales transactions aside, blogging is also a great way to enhance the value of other Allen's social media platforms and an awesome way of increasing the client’s information indexing capabilities with the search engines, which has also further improved the San Diego florist’s in-store traffic at all of its San Diego locations.

The Florist Blogging Program

The florist blogging program we develop for our clients is not only SEO-optimized and includes keywords that are used within each blog post, blog post tags, blog post titles and blog post picture captions, but the content is developed around relevant and popular information that customers are often seeking whether they access the blog on their computer, tablet, or smartphone.

Our blog posts are focused on combing excellent and valuable information about various topics, such as:

• Major holidays and celebrations where flowers, plants, and gift baskets are favorite gifts.
•  Events and occasions where flowers are used.
• Seasonal flowers, including care and common uses.
• Specials and deals.
• New products and services.

Our blogging program includes content planning and development, photo selection for each blog post, blog management, and feedback and comment management. 

This means that you have more time to focus on your core flower shop business while we work tirelessly behind the scenes to build your business. Ready to get started? Contact us now!