Enjoy the Benefits of Exclusivity

Allen’s Flower Market of Long Beach, California is enjoying the benefits of exclusivity with us. That’s right! 

Their comprehensive Internet Marketing contract has entitled them to have our sole focus in their geographical area. That means we will not partner with any of their local competitors and handle their marketing at the same time.

That sole focus means a lot with florists and other local businesses that want to know you are looking out just for them and not splitting the local target audience down the middle with the florist down the street.

The Exclusivity Benefit

Here’s how our exclusivity service works for those clients who use our premium comprehensive Internet Marketing program:

·         Florists must sign a contract for our Comprehensive Internet Marketing program that has been designed specifically to assist florists with their marketing objectives. This proven Internet Marketing program is actively being used by florists all over the country and has yielded increased sales transactions as well as sustained revenue growth.

·         The contract must be for a minimum of 12 months. This provides a way to ensure that all tactics in the florist Internet Marketing program deliver the intended results. While some tactics deliver immediate sales results, there are many tactics that build momentum over time in order to build the brand and generate long-term organic results. For example, search engines reward websites that continually offer highly relevant and fresh content.

·         The exclusivity is in place during the time of the contract period. If you decide to renew your contract like Allen’s Flower Market of Long Beach recently did, then the exclusivity benefit will continue uninterrupted.

·         We define the specific coverage area for the exclusivity to be reserved in the contract with each specific client.

Allen’s Flower Market is located at 600 E. Willow Street, Long Beach, CA 90806. They were voted “Best Florist” in Long Beach, California in 2012. Be sure to check them out!

Are you ready to experience the tremendous results that we can produce through a wide range of Internet Marketing tactics? Be sure to contact us now to find out if your area is available for this exclusivity service before your competition does!

The Benefits of Blogging for Allen’s Flowers and Plants

Blogging benefits your business.  Not only does blogging help you move up in the search engine rankings by regularly offering updated content, but it also helps position your business as the local – and even national – expert on a particular subject, building your brand, your following, and your business revenue.

Many of our florist clients have experienced a tremendous lift in their business thanks to having a regularly updated blog that sets them apart from other florists in their local area.

San Diego Florist Achieves Great Results with Blogging

Over the past year of blogging for San Diego florist Allen’s Flowers and Plants, site visitor traffic on the Allen’s blog has steadily grown. In 2012, the first year of blogging for Allen's Flowers and Plants, the blog was accessed by 3,710 total site visitors. Through the first five months of 2013, blog visits have rapidly increased to well over 10,000 visits.

With the increased volume of site visitors, Allen’s Flowers is now able to produce actual flower sales directly from the blog. These new orders provide a nice supplement to those produced by the website.

Sales transactions aside, blogging is also a great way to enhance the value of other Allen's social media platforms and an awesome way of increasing the client’s information indexing capabilities with the search engines, which has also further improved the San Diego florist’s in-store traffic at all of its San Diego locations.

The Florist Blogging Program

The florist blogging program we develop for our clients is not only SEO-optimized and includes keywords that are used within each blog post, blog post tags, blog post titles and blog post picture captions, but the content is developed around relevant and popular information that customers are often seeking whether they access the blog on their computer, tablet, or smartphone.

Our blog posts are focused on combing excellent and valuable information about various topics, such as:

• Major holidays and celebrations where flowers, plants, and gift baskets are favorite gifts.
•  Events and occasions where flowers are used.
• Seasonal flowers, including care and common uses.
• Specials and deals.
• New products and services.

Our blogging program includes content planning and development, photo selection for each blog post, blog management, and feedback and comment management. 

This means that you have more time to focus on your core flower shop business while we work tirelessly behind the scenes to build your business. Ready to get started? Contact us now!

Exclusivity is Available to Florists that Contract with Us on Our Premium Comprehensive Internet Marketing Program

Everyone likes the idea of exclusivity. It means you are the only one so you are getting the full attention. And, that’s what Flyline Search Marketing offers its florist customers around the country – they get exclusivity in their area where Flyline will only work with them and not sign on any of their competition.

What Areas are Taken?

Our current exclusivity arrangements include:

• Allen’s Flowers & Plants has exclusivity in San Diego, California
• Allen’s Flower Market has exclusivity in Long Beach, California
• Carithers Flowers has exclusivity in Atlanta, Georgia
  
• Peoples Flowers has exclusivity in Albuquerque, New Mexico

What’s a Comprehensive Internet Marketing Program Involve?

The Florist Internet Marketing program covers numerous platforms and strategies all designed to deliver results and offer a significant return on a very value-oriented investment in the program. 

Here’s what you will receive when you sign up for a 12-month contract to get exclusivity for your florist business:

• Google Adwords Advertising Services – Search Network Campaigns
• Google Remarketing Program
• Google Mobile Campaigns
• Google Places Account Management
• Google Analytics
• Google Conversion Code
• Call Tracking & Recording Services, 5 Call Tracking & Recording Lines Included
• Yahoo/Bing Sponsored Search Advertising Services (Mirrors Google Search Network & Mobile Campaigns)
• Facebook Fan Page Account Set-up & Daily Account Management
• Twitter Account Set-up, We Build Twitter Followers & Actively Tweet For Client
• Google Blogger  or WordPress Blog Account Set-up, All Content Writing and Blog Management Included
• Internet Press Release Account Set-up, All Content Writing and PR Account Management Included
• SEO Consulting Guidance
• Website Content Guidance

What are the Exclusivity Requirements?

• Florists must contract for our Comprehensive Internet Marketing Program. Exclusivity is not available unless you are using our premium service offering specifically tailored for florists.
  
• A minimum 12-month contract term is required.  
• The Flyline Search Marketing team defines the specific area to be reserved in the contract with each specific client.

What about Results?

Since deploying our original PPC program for florists back in January 2009, Flyline has produced 27,070 total sales conversions from paid search for florists we serve. We know the exact keywords that drove all 27,070 of those paid search conversions. 

That data has been factored back into our PPC program design to keep the design up to date and relevant.

Ready to get started? Contact us now to learn more!

Many E-commerce Firms Have Chosen Flyline Search Marketing for their Pay Per Click Needs

E-commerce firms believe in the power and results of Pay-Per-Click (PPC) programs. They have seen how it can help them better target their online advertising to reach their intended audience. 

But, many PPC programs fall by the wayside because these E-commerce companies just do not have the time to manage what can be a time-intensive task.

Sometimes, they turn to PPC agencies to service their needs, but they struggle with that as well. Why? 

What happens is that the cost to run these PPC firms with an agency partner becomes too expensive of a proposition. What was once affordable becomes too much when these PPC firms roll in a monthly management fee that is really exorbitant and defeats the purpose of being a true partner to their e-commerce clients. 

There is no reason to spend thousands or tens of thousands of dollars on advertising through a Pay-Per-Click program like Google AdWords. And, that is just one of the reasons why more e-commerce firms are selecting Flyline Search Marketing for their PPC needs.

Price Competitive

We offer specially priced E-commerce packages that are highly competitive when set against these other firms. 

Imagine spending less than $2,000 per month but getting the results you want from programs that might cost upwards of $10,000 or more.

Transparent

Another reason why more companies are working with us is our transparency. We are not pocketing funds out of the fees you pay. 

What you see is what you get with us so that you can track your spending and maximize what you get from this investment.

Results Driven

Real results come from driving high-quality leads, not driving clicks. This means using two to four keyword phrases and sticking with a custom PPC designer who charges a flat fee and stays focused on conversions.

And, our customers benefit from our focus on driving the right results. For example, we built a PPC program for a nationwide pest control e-commerce company. The results were an average 7,000 shopping cart transactions per month, which is a significant uplift in their sales.

How did we do it? Our Google Adwords Certified professionals created 20 active campaigns, built 117 ad groups, developed 154 Google Ads and created a list of more than 2,100 keyword terms. 

You might be wondering why the list only contained 2,100 keyword terms. This is because our objective is not to see how many clicks we can get. Instead, it is all about getting qualified leads that can effectively be converted into sales or, in this case, shopping cart transactions.

This is just one of many examples that illustrate why e-commerce companies choose us for their PPC needs. Are you ready? Contact us now to learn more.