Working with a Google AdWords Certified Partner

Learning Google AdWords can be time-consuming for a small business owner like yourself so it is a good investment to work with a company that knows how to use it and can manage and track your campaigns for you. 

However, what’s even better is when you know that this company has been certified by Google for Google AdWords. Here’s why.

The Benefits of Being Certified

As with any job that requires certification, there is a level of skill that must be reached in order to represent that job. The same goes with working with Google AdWords. You want someone with the skill to know what they are doing and be able to handle numerous accounts and campaigns.

A certified Google AdWords provider has to undergo many tests and pass them with flying colors to ensure they know all aspects of Google AdWords as well as how to use display ads, remarketing, AdWords editor and analytics in an effective way. These tests require extensive study and understanding on par with a college-level education.

That involves hours have gone into training and studying before taking the exams. This means that Google knows – and those of you looking to hire a Google AdWords expert -- has reached a certain standard to excel at the job.

Hiring a Certified Expert

Maybe you have tried to set up Google AdWords yourself and realized that it just not something you can master in a short time – if at all especially given your time constraints trying to just keep up with the daily business needs and issues. You may find it too complex and hard to use or leverage all the features it offers. Maybe you thought you should be spending a lot bidding on keywords rather than realizing it was not necessary.

That’s when it pays to find a certified Google AdWords expert like Flyline Search Marketing. We create highly effective Google AdWords programs, using what we have learned during the certification process as well as continuing to expand our knowledge as Google continues to add functionality and features.

For our clients that means they enjoy ongoing new business leads while still focusing on their businesses. The best part is that this expertise does not come at a high price. Instead, we focus on charging an affordable fixed monthly management fee that is within your budget and offers a win-win for both of us as part of a long-term relationship.

If you are ready to learn more, contact us today!

Exclusivity Agreements for Florists

While there are many Internet Marketing companies out there, not too many know the florist industry like we do. 

We have been working with various florists around the country for the last decade, creating a customized floral Internet Marketing program designed around flower shops’ unique needs, specific target audience, and ongoing changes in florist industry trends. 

And, when it comes to offer an exclusivity agreement for the florists we work with, we are pretty sure we stand alone in offering such a unique service.

What is an Exclusivity Agreement?

An exclusivity agreement is made between two businesses in which they agree to only deal with each other in relation to a specific area of business, including a type of service and even a geographical area where that service is offered. 

The businesses agree that they will not engage in this activity in that area with any other similar business. Hence, they are exclusively working for that firm in that area, which means they have the full attention of that business in terms of providing that service.

This helps to create a competitive advantage plus goes a long way to solidifying a business relationship. It also offers some measure of predictability to assist with planning and budgeting.

Our Exclusivity Agreements

This is exactly what we do with the florists we work with and who have signed on to our comprehensive Internet Marketing program for florists – we only contract with one florist per geographic market.

Here are our current exclusivity arrangements:

• Allen’s Flowers & Plants has exclusivity in San Diego, California
• Allen’s Flower Market has exclusivity in Long Beach, California
•  Allen’s Flower Market Online has exclusivity in Reseda, California
• Carithers Flowers has exclusivity in Atlanta, Georgia
• Peoples Flowers has exclusivity in Albuquerque, New Mexico
• Veldkamp’s Flowers has exclusivity in Denver, Colorado

Details and Requirements for Gaining Exclusivity  

In order to enjoy this unique service offering, there are some specific details and requirements from Flyline:

·         Exclusivity is not available unless you are using our premium service offering, which we have specifically tailored for florists and that delivers steady growth in sales transactions as well as sustained revenue growth.

·         There is a minimum 12-month contract term required. While some of the platforms used to deliver our comprehensive marketing program for florists can generate immediate sales results, most of the tactics are focused on building brand awareness and long-term organic power. That’s why we request that an annual contract be signed in order to get the best results from the overall Internet Marketing program.

·         We define the specific area to be reserved in the contract with each specific client.

It’s that simple and it’s so very effective. If you are ready to learn more, contact us today!

What Makes Social Media Platforms Such Effective Viral Marketing Tools?

You may hear a lot about Facebook, YouTube, LinkedIn, Twitter and Pinterest – in fact, you may even use them in your personal life – but these are tools that you need to consider using for your small business. Here’s why.

These social media sites are designed solely for the purpose of expansion and continually adding to your social circle to find more people who share your interests and that can exchange information with you and vice versa. With this rapid expansion, your messages about your brand will travel faster than any other type of communication platform.

You want your followers to tell their friends, subscribers, followers and connections about your business, but they cannot do that if you do not also have a presence on these social media platforms. And, if you are on these sites, you must know what interests them enough to decide that they must share it and pass it on for that viral effect.

Another advantage to social media sites like Multiply, MySpace, Yfrog, Flickr and Pinterest is that they are specifically designed for disseminating information to the largest groups of people. These particular social media tools are also favored by search engines, which often feature information from these sites in their search engine results.

While you don’t have to be on every social media platform that is out there, it is important to have a comprehensive strategy as part of your marketing efforts. 

The problem is that you may not know which ones work best for your type of business or you simply do not have the time to update the content as regularly as it needs to be in order to garner attention and have your followers, subscribers, and fans share that information.

That’s why you need a social media marketing partner like Flyline Search Marketing who has the expertise to know what works as well as the team of professionals who can create, post, manage, monitor and track the content and responses for you. 

Our social media services have proven to be affordable and effective, generating results that include more in-store and web traffic, increased sales, and enhanced brand recognition.

If you are ready to start building the buzz about your business, Flyline can help. We have worked with all types of businesses, including florists, gyms and fitness centers, and auto dealerships, with significant quantitative improvements in their business and brand. Contact us now to learn more!

Why it’s Important to Have an Experienced Internet Marketing Consultant

While you can, as a small business owner, learn some of the online marketing tactics available, you can’t know them all. Sure, you can create a Facebook page and open a Twitter account. Maybe you can put some website content together and with the help of a prepackaged website design get a website up.

However, do you know how to get that website noticed? Do you have the time to regularly update your website and social media sites, including on a daily basis? Would you know what type of keywords you need for a search engine to consider ranking you higher?

Sometimes, you just can’t do it all let alone know it all. That’s when you could really use the help of specialists so you can focus on what you know – your product or service – while the specialist takes care of the rest.

That’s where a company like Flyline Search Marketing can help. Our team consists of different types of marketing specialists who love helping businesses like yours. Already, they have made a difference for a wide range of companies, including florists, auto dealerships, gyms and fitness centers, postal centers, property management companies, law firms and more.

Our team of specialists includes:

• SEO specialists who understand how to create specialized list of keywords that help you rank better with the search engines and stay up to date on the changing rules associated with keywords and SEO practices;
• Website designers and developers who can craft clean, functional, and easy to use websites that reflect your business, brand, and information you want to share with potential customers;
• Google AdWords experts that have been certified by Google and can create relevant campaigns that help your business get noticed as well as develop remarketing programs to keep your business top of mind;
• Social media specialists who know the ins and outs of all platforms, including Facebook, Twitter, LinkedIn, Pinterest and YouTube;
• Content writers who are experienced in the industries we serve and have worked in agencies, providing them with excellent writing skills geared toward marketing, social media, and public relations so that they can create website content, articles, blogs posts, social media content and press releases; and
• Marketing specialists that understand how to quantify results and read the analytics in order to make changes to your Internet Marketing program or add to messaging that has yielded the greatest results.
  

Are you ready to find out what an experience Internet Marketing consultant company can do for you? Contact us now and let’s get started!

Turnkey Twitter Services Management Solution for Florists

While many florists used to think a social media platform like Twitter was just for big businesses or celebrities, more florists are now realizing the power that it can hold in reaching and engaging their target audience in a new way.

The Challenges of Tweeting

Despite recognizing the value, many florists are not entirely sure how to use Twitter, what to talk about, and how to get the maximum benefit from it. There is also the concern over time limitations when trying to focus on day-to-day business activities.

Even though the posts are 140 characters or less, florists may not be sure what to do let alone how to connect this platform to any other Internet Marketing strategies that could help them or that they are already using.

Forming a Twitter Partnership

As a florist, this is when you could use the expertise and resources of an Internet Marketing firm like Flyline Search Marketing who also understands the florist business, industry, and target audience, especially after continuing to work with six well-known florists around the country.  

Twitter Case Study: Veldkamp’s Flowers

To help you understand how Flyline Search Marketing can assist you with growing your traffic, revenue, and brand recognition, let’s look at one of Flyline’s current clients, Veldkamp’s Flowers, a family owned and operated flower shop located in Denver, Colorado.

Flyline provides them with a turnkey Twitter services management solution. Check out their Twitter site at https://twitter.com/veldkamps to see what they tweet and re-tweet about. The Denver florist has already realized the value of using Twitter as a solution for connecting with current and prospective customers in a new way that their traditional marketing efforts could not accomplish.

As part of their ongoing Internet Marketing contract, Flyline provides the Denver florist with a number of Twitter services. This includes putting together daily tweets that are themed appropriately to the season or holiday time-frame as well as those that may highlight current promotions, new products, or tips on flower and plant care.

Each tweet is professionally written to highlight key concepts and keywords. These tweets are designed to generate buzz around the Denver florist as well as enhance its brand attributes in the minds of its target audience. The tweets also focus on building natural, in-bound links deep into the client’s website.

Are you ready to see how Twitter can help your flower shop build business? Contact us now to learn more!

What to Look for in Website Hosting Services

If you are looking to switch website hosting service providers or are looking to sign on for the first time with a web hosting company, there are some things to consider first. 

Small businesses use these companies because they are not large enough to have their own private network where they can host their domains on their equipment, so they rely on these companies to provide them with these services.

Pricing and Value for Money

Think about what kind of plan you need as prices often vary widely depending on what you need. 

You can get everything from a small amount of space and minimal network bandwidth to other services, such as backup-website design assistance, email administration and technical services. You may be with a website hosting service that provides service for thousands of other websites, which can slow your service. 

Dependability

When you share servers, the web hosting plans are considerably cheaper than having a dedicated server, so you can get the most for your money. Besides something affordable, your most important factor is finding a website hosting service that is reliable and is not going to go down. 

After all, if your hosting service is not working, your website is not visible and your email is not working, which means you cannot do business and may lose potential customers and customers over such an outage.

Technology

Consider what type of technology the web hosting company is using to ensure you are working with one that has the most relevant and updated technology that can deliver so you are up and running 24/7. 

Also, if you are planning on using a specific kind of web application, back end technology, or content management system, you will need to check if the web hosting company supports them.

Customer Service and Technical Support

The last area of importance is to ensure you have great customer service and technical support available at your finger tips in case anything goes wrong. You need to know that you can contact a friendly, knowledgeable team who are available to get you back online as soon as possible.

Flyline’s Website Hosting Services

We have three different website hosting plans to accommodate businesses of all sizes, needs, and budgets. Information about each plan, including what each plan features and the price, is available on our website. 

We also have a convenient payment portal so you can pay for your website hosting service and never experience any lapse in service!

Call Tracking & Recording Plays an Important Role in Internet Marketing Program

Flyline Search Marketing uses call tracking and recording as an important part of our comprehensive Internet Marketing programs for our clients. This blog post provides you with some background on call tracking and why it plays such a vital role in the overall success of our Internet Marketing programs.

What is Call Tracking?

A call tracking service shows who has called your business after visiting your website, so this can tell you how your website is – or is not – turning leads and visits into actual sales. 

Certain metrics can even provide more information about how the other elements in your Internet Marketing program are working, including when the call was placed, what keywords helped them find your website, and what page they were on when they left to call you.

The Value of Call Tracking

You may be spending a lot of your marketing budget on traditional advertising channels, such as the Yellow Pages, radio, print and television while also trying to create an online presence. Yet, a focus on Web-based marketing has proven to be more affordable and effective – and call tracking can give you the metrics that prove that.

In fact, call tracking delivers instant performance results while traditional advertising channels take longer to show results or may never show you any results let alone very specific analytics across a wide range of metrics.

Our Call Tracking and Call Recording Services

Our call tracking service is only available those who have an Internet Marketing program with us, including our management of your Google AdWords and/or Yahoo & Bing search marketing programs.

Call tracking and recording lines are important because they help us properly evaluate and measure the performance of these advertising platforms. They also provide sales conversion data and create a direct connection between our clients and prospective customers who are looking for our clients’ services.

hese call tracking phone numbers can even be used to help us measure and monitor the value of other advertising our clients may be doing, including Yellow Pages, radio, television, magazines, newspaper, direct mail, press releases, blog and social media platforms.

For clients who are under contract with us for Google AdWords, we include one call tracking and recording line with each AdWords campaign we do. This gives their prospective clients an option to call rather than click on an online ad. The result can be higher sales conversion rates for our customers and lower overall AdWords expense.  

Ready to find out how it can work for you? Just contact us now!